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Browsing by Author 蔡孟樺

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Publication Year	Title	Author(s)	Department
2018	主播檯上的最後一頁－電視新聞主播轉職研究 The Final Chapter:Research on Anchor Career Transformations	*Meng-Hua Tsai; 蔡孟樺*	新聞研究所
2010	產品類別延伸對品牌權益影響之研究:以來源國效應、品牌形象與產品契合度為干擾變數 The Effect of Category Extension on Brand Equity: Country of Origin Effect, Brand Image and Product Fitness as Moderators	*Meng-Hwa Tsai; 蔡孟樺*	國際企業學研究所

Showing results 1 to 2 of 2

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