NTU Theses and Dissertations Repository: Browsing DSpace

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Publication Year	Title	Author(s)	Department
2025	COVID-19 疫情衝擊下的數位餐飲管理：基於資源依賴理論之SaaS POS 系統依賴性與績效分析 Digital Restaurant Management in the Wake of COVID- 19: Analyzing Platform Dependence, SaaS POS Adoption, and Performance from the Perspective of Resource Dependence Theory	林士清; Shih-Ching Lin	國際企業學系
2025	Edgino 商業計畫：透過成果導向與永續商業模式普及邊緣人工智慧 Edgino’s Business Plan: Democratizing Edge AI via an Outcome-Based and Sustainable Business Model	李英群; YING CHUN LEE	企業管理碩士專班
2025	Gogoro進軍印度市場擴展策略之進入模式選擇個案研究 A Case Study of Entry Mode Selection in Gogoro’s Market Expansion Strategy in India	汪允晨; Yun-Chen Wang	企業管理碩士專班
2024	LINE訊息長度與格式對品牌忠誠度之影響 The Impact of LINE Message Length and Format on Brand Loyalty	鄭立儀; Li-Yi Zheng	國際企業學系
2024	五大人格特質、自我概念與社會責任消費之關聯探究 The Relationship Between the Big Five Personality Traits, Self-Concept, and Socially Responsible Consumption	許庭瑄; Ting-Hsuan Hsu	國際企業學系
2024	以TOE架構探討數位賦能之企業永續管理，以台灣電子產業為例 Exploring Digitally-Enabled Corporate Sustainability Management through the TOE Framework: A Case Study of the Electronics Industry in Taiwan	鄭晴文; Ching-Wen Cheng	國際企業學系
2024	以擴展的 TPB 理論探討臺灣消費者對綠色快速消費品的願付溢價 Exploring Taiwanese Consumers' Willingness to Pay a Premium for Green FMCGs Using an Extended TPB Model	黃芸珩; Yun-Heng Huang	國際企業學系
2025	印尼獨角獸企業 GoJek 的成功關鍵因素分析：從市場環境到商業模式之綜合探討 An Analysis of the Key Success Factors Behind GoJek’s Rise as an Indonesian Unicorn: An Integrated Analysis of Its Market Environment and Business Model	吳東霖; Tong-Ling Wu	國際企業學系
2025	品牌力影響消費者渴望的觸發機制-數位轉型崛起的小眾市場: 10/10 Apothecary個案研究 From Brand Influence to Consumer Desire Activation under Digital Transformation: A Case Study of 10/10 Apothecary in the Niche Market Context	許雅雯; Hsu Ya Wen	企業管理碩士專班
2024	商業計劃：革命性的建築解決方案――將 3D 混凝土打印技術引入日本市場 Business Plan for Revolutionizing Construction Solutions: Introducing 3D Concrete Printing to the Japanese Market	藤川佳正; Yoshimasa Fujikawa	企業管理碩士專班
2024	平台型廠商國際化的機會和挑戰-以FunNow海外市場為例 Navigating Opportunities and Challenges in Platform Firms' Internationalization: A Case Study of FunNow's Global Expansion	郭怡吟; Yi-Yin Kuo	企業管理碩士專班
2025	從「點讚」到「購買」: TikTok 的生態系顛覆策略 From Likes to Buys: TikTok’s Ecosystem Disruption Strategy	王嘉薇; Chia-Wei Wang	企業管理碩士專班
2024	探討社交電商小紅書KOC發布內容特徵對消費者購買意願的影響 Exploring the Impact of KOC Content Characteristics on Consumer Purchase Intention in Social E-Commerce Platform Xiaohongshu	楊曉菁; Xiao-Jing Yang	國際企業學系
2024	整合科技接受模式與期望確認模式探討行動即時通訊持續使用意圖：以LINE官方帳號為例 The Impact of Consumer Perceived Characteristics on Continuance Usage Intention of Mobile Instant Messaging through the Technology Acceptance Model and Expectation Confirmation Model: An Example of Line Official Accounts	陳俞安; Yu-An Chen	國際企業學系
2025	文化視角下的情商：法國與台灣職業成功與生活滿足感研究 Cultural Perspectives on Emotional Intelligence: A Study of Career Success and Life Fulfillment in France and Taiwan	Alice Pittera; Alice Pittera	企業管理碩士專班
2023	疫情下平台使用與績效的關係—— 以外送平台為例 The Relationship between Platform Use and Perfor-mance during the Covid-19—Example Food Delivery Platform	馮欣瑜; XINYU FENG	國際企業學系
2023	疫情下，餐飲業之商業模式創新 Business model innovation of the catering industry under Covid-19	陳亭潔; Ting-Chieh Chen	國際企業學系
2025	票價結構與心理機制對航空消費者感知價值與決策行為之影響—以價格框架與損失規避為例 How Price Framing and Loss Aversion Shape Airline Consumers’ Perceived Value and Ticket Choice	潘奕安; Yi-An Pan	國際企業學系
2025	精緻餐飲與休閒餐飲結合的混合型餐廳模式：以台北現代消費者為對象之研究 Integrating Fine and Casual Dining – A Hybrid Restaurant Model for Modern Consumers in Taipei, Taiwan	辜昱銓; Yu-Chuan Koo	企業管理碩士專班
2025	臺灣駕駛對先進駕駛輔助系統之接受度研究：品牌信譽與感知價值的作用 A Study on Taiwanese Drivers' Acceptance of Advanced Driver Assistance Systems: The Role of Brand Credibility and Perceived Value.	龔亭安; Ting An Kung	國際企業學系

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