Browsing by Author Chun-Chen Chien
Showing results 1 to 1 of 1
Publication Year | Title | Author(s) | Department |
---|---|---|---|
2014 | 正副廠品牌競爭:通路合作下之最適零售商品牌定位 Name Brand and Generic brand Competition:The Optimal Position for Store Brand under Channel’s Cooperation Strategy | Chun-Chen Chien; 簡群禎 | 工業工程學研究所 |