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| DC 欄位 | 值 | 語言 |
|---|---|---|
| dc.contributor.advisor | 曹承礎 | zh_TW |
| dc.contributor.advisor | Seng-Cho Chou | en |
| dc.contributor.author | 陳威元 | zh_TW |
| dc.contributor.author | Wei-Yuan Chen | en |
| dc.date.accessioned | 2025-09-17T16:21:48Z | - |
| dc.date.available | 2025-09-18 | - |
| dc.date.copyright | 2025-09-17 | - |
| dc.date.issued | 2025 | - |
| dc.date.submitted | 2025-07-17 | - |
| dc.identifier.citation | 1 About CHT, Retrieved May 30, 2025, from https://www.cht.com.tw/en/home/cht/about-cht/introduction/about-cht
2 Profile of Chunghwa Telecom, Retrieved May 30, 2025. from https://www.cht.com.tw/en/home/cht/-/media/Web/PDF/Sustainability/CSR-Report-Download/CSR-Report-en/2013/2013_CompanyProfile_en.pdf 3 Taiwan Mobile invests in CloudMile, a cloud service company. Retrieved May 30, 2025. From https://mile.cloud/zh/resources/media-center/taiwan-mobile-cloudmile-SeriesC-raising_418 4 Nextlink transforms, Retrieved May 30, 2025. From https://www.feg.com.tw/tw/news/news_detail.aspx?id=11835 5 David (December 5, 2014). Retrieved May 30, 2025. From https://cloudcow.com/content/porters-five-forces-analysis-of-cloud-computing/ 6 Trey Herr (August 31, 2020). Retrieved May 30, 2025. From https://www.atlanticcouncil.org/in-depth-research-reports/report/four-myths-about-the-cloud-the-geopolitics-of-cloud-computing/ 7 Cloud Act, 2019. Retrieved May 30, 2025. from https://www.justice.gov/d9/pages/attachments/2019/04/10/doj_cloud_act_white_paper_2019_04_10.pdf 8 Lionel Sujay Vailshery (May 6, 2025), Cloud computing in the United States, Retrieved May 30, 2025. from https://www.statista.com/topics/12431/cloud-computing-in-the-united-states/ 9 Statista, Public Cloud - United States. Retrieved May 30, 2025. from https://www.statista.com/outlook/tmo/public-cloud/united-states 10 AIT, U.S.-Taiwan relations. American Institute in Taiwan. Retrieved May 30, 2025. from https://www.ait.org.tw/policy-history/u-s-taiwan-relations/ 11 Carnegie Endowment for International Peace. Environmental, community, and energy market impact. Carnegie Endowment Cloud Governance Project. Retrieved May 30, 2025. from https://cloud.carnegieendowment.org/cloud-governance-issues/environmental-community-and-energy-market-impact/ 12 CHT Cloud Service. Retrieved May 30, 2025. from https://www.cht.com.tw/en/home/cht/about-cht/products-and-services/International/Cloud-Service 13 CHT Multi-Cloud Solution. Retrieved May 30, 2025. from https://cloud.hinet.net/chtmulticloud.html 14 Chunghwa Telecom Global eXpress Center - GXC Network Operation Center. Retrieved May 30, 2025. from https://www.cht.com.tw/home/campaign/gxc/c2/noc/index.html 15 Chunghwa Telecom. (2021, June 17). Retrieved May 30, 2025. from https://www.cht.com.tw/en/home/cht/messages/2021/0617-1400 16 News: Chunghwa Telecom cloud services update. Retrieved May 30, 2025. from https://www.chttl.com.tw/_news/news-28.html 17 Deloitte. Public sector cloud adoption: Advancing mission outcomes through cloud transformation. Retrieved May 30, 2025. from https://www2.deloitte.com/us/en/insights/industry/public-sector/public-sector-cloud-adoption.html 18 Grand View Research. (2023). U.S. cloud computing market size, share & trends analysis report. Retrieved May 30, 2025. from https://www.grandviewresearch.com/industry-analysis/us-cloud-computing-market-report 19 Liberty Times Net. (2024, March 29). Retrieved May 30, 2025. from https://ec.ltn.com.tw/article/breakingnews/4232089 20 National Law Review. (2021, January 11). DOJ white paper answers questions about scope and applicability of CLOUD Act. Retrieved May 30, 2025. from https://natlawreview.com/article/doj-white-paper-answers-questions-about-scope-and-applicability-cloud-act 21 Small business data, U.S. Census Bureau. Retrieved May 30, 2025. from https://www.census.gov/topics/business-economy/small-business/data.html 22 U.S. Department of Justice. (2019, April 10). CLOUD Act white paper. Retrieved May 30, 2025. from https://www.justice.gov/d9/pages/attachments/2019/04/10/doj\\\\\\\\_cloud\\\\\\\\_act\\\\\\\\_white\\\\\\\\_paper\\\\\\\\_2019\\\\\\\\_04\\\\\\\\_10.pdf 23 U.S. Department of the Treasury. (2023). Treasury cloud report: Cloud adoption in the federal government. Retrieved May 30, 2025. from https://home.treasury.gov/system/files/136/Treasury-Cloud-Report.pdf 24 U.S. Government Accountability Office. (2022). Cloud computing: Agencies have increased usage and improved cost estimation, but reporting and cybersecurity need attention (GAO-22-106195). Retrieved May 30, 2025. from https://www.gao.gov/products/gao-22-106195 25 Taiwan Ministry of Economic Affairs. Customs statistics query platform. Retrieved May 30, 2025. from https://publicinfo.trade.gov.tw/cuswebo/FSC3000C?table=FSC3040F 26 Khan, A., Chemparathy, J., Ramakrishnan Shanmugasundaram, & Satya Priyo Dhar. (2024). 5g Networks. 27 Katica, N., & Tahirović, A. (2012). Opportunities for telecom operators in cloud computing business [Review of Opportunities for telecom operators in cloud computing business]. IEEE. 28 MWC 2025 Themes | 5G, FinTech, OpenNet, Cloud Technology. (n.d.). MWC Barcelona 2025. https://www.mwcbarcelona.com/themes 29 AWS for Telecom Partners - Telecom Cloud Solutions - AWS. (2024). Amazon Web Services, Inc. https://aws.amazon.com/telecom/partners/ 30 Google Cloud unveils three new telco solutions during MWC - ProQuest. (2023). Proquest.com. https://www.proquest.com/docview/2793839804?sourcetype=Trade%20Journals 31 Nesse, P. J., Svaet, S. W., Strasunskas, D., & Gaivoronski, A. A. (2013). Assessment and optimisation of business opportunities for telecom operators in the cloud value network. Transactions on Emerging Telecommunications Technologies, 24(5), 503–516. https://doi.org/10.1002/ett.2666 32 Zhiqun, X., Duan, C., Zhiyuan, H., & Qunying, S. (2013). Emerging of Telco Cloud. China Communications, 10(6), 79–85. https://doi.org/10.1109/cc.2013.6549261 33 Hoberg, P. M., Wollersheim, J., & Krcmar, H. (n.d.). The Business Perspective on Cloud Computing - A Literature Review of Research on Cloud Computing [Review of The Business Perspective on Cloud Computing - A Literature Review of Research on Cloud Computing]. 34 Bandyopadhyay, S., Zhang, J., Marston, S. R., & Li, Z. (2011). Cloud computing — The business perspective [Review of Cloud computing — The business perspective]. DBLP. https://dblp.uni-trier.de/rec/journals/dss/MarstonLBZG11.html?view=bibtex 35 Lynn, T., Mooney, J. G., Pierangelo Rosati, & Fox, G. (2020). Measuring the business value of cloud computing. Palgrave Macmillan. 36 Shadi Aljawarneh, & Manisha Malhotra. (2021). Impacts and challenges of cloud business intelligence. Business Science Reference. 37 Srinivasan, S. (2014). Security, trust, and regulatory aspects of cloud computing in business environments. IGI Global. 38 Zhou Wenhao. (2018). Application of Cloud Computing in Telecom Operators. Computer System Networking and Telecommunications, 1(1). 39 Katica, N., & Tahirovic, A. (2012). Opportunities for telecom operators in cloud computing business. International Convention on Information and Communication Technology, Electronics and Microelectronics, 495–500. 40 Taga, K., Levy, D., Best, S., & Racz, N. (n.d.). Cloud from Telcos: Business distraction or a key to growth? [Review of Cloud from Telcos: Business distraction or a key to growth?]. https://www.adlittle.com/sites/default/files/viewpoints/2013_TIME_Report_Cloud_from_Telcos.pdf 41 Gartner. (2024). Forecast: Public cloud services, worldwide, 2022-2028 [Industry report]. Retrieved June 17, 2025, from https://www.gartner.com/en/documents/5091913 42 Congressional Research Service, In Focus, U.S.-Taiwan Trade and Economic Relations, https://www.congress.gov/crs_external_products/IF/PDF/IF10256/IF10256.31.pdf 43 Taiwan-U.S. Economic Relations, Taipei Economic and Cultural Representative Office in the United States, Jan 08, 2025. https://www.taiwanembassy.org/us_en/post/10405.html 44 Census Bureau Releases New Data on Minority-Owned, Veteran-Owned and Women-Owned Businesses, Based on community and diaspora estimates, ethnic Taiwanese Americans make up roughly 1.5–2% of the total Asian American population, which suggests that between 9,000 and 13,000 Asian-owned businesses in the U.S. could be ethnic Taiwanese-owned SMEs, https://www.census.gov/newsroom/press-releases/2023/annual-business-survey-employer-business-characteristics.html 45 Gartner. (2024). Forecast: Public cloud services, worldwide, 2022-2028 [Industry report]. Retrieved June 17, 2025, from https://www.gartner.com/en/documents/5091913 46 Precedence Research. (2024). U.S. cloud computing market [Market research report]. Retrieved June 17, 2025, from https://www.precedenceresearch.com/us-cloud-computing-market 47 Statista. (2025). Public cloud market in the United States from 2022 to 2029 [Industry report]. Retrieved June 17, 2025, from https://www.statista.com/statistics/1364962/public-cloud-market-size-usa/ 48 The Consultancy Growth Network. (2022). Consultancy BenchPress 2022 Report. The Consultancy Growth Network. | - |
| dc.identifier.uri | http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/99682 | - |
| dc.description.abstract | 本商業計劃探討了一家電信公司透過在國際市場轉售雲服務的策略性措施。該電信公司利用與雲服務提供商（CSPs）的既有合作關係，結合其強大的基礎設施（包括數據中心和網路基礎建設）以及廣泛的在地客戶群，實現市場拓展。CSPs與電信公司合作的理由在於電信公司能提供可靠的基礎設施和強大的市場影響力，有助於雲服務的有效交付。
本計劃強調此合作模式的策略優勢，強調CSPs與電信公司的互利共贏。CSPs可通過電信公司的既有通路擴大市場，而電信公司則可藉此多元化其服務並創造新的收入來源。目前已與部分國際雲端客戶展開初步合作，並獲得正面回饋。 通過分析商業動機與執行進度，本計劃概述了在海外市場轉售雲服務的潛在收益與挑戰，並提出了成功實施的關鍵步驟與策略，包括市場分析、合作夥伴關係發展及客戶獲取策略。本商業計劃為電信公司在國際雲服務市場的複雜環境中提供了一個實現可持續增長的路線圖。 | zh_TW |
| dc.description.abstract | This business plan explores the strategic initiative for a telecommunications company to resell cloud services in international markets. By leveraging its established relationships with Cloud Service Providers (CSPs), the telecom company aims to capitalize on its robust infrastructure, including data centers and network capabilities, and its extensive local customer base. The rationale for CSPs partnering with telecom companies is rooted in the telecom's ability to provide reliable infrastructure and a strong market presence, which are essential for the effective delivery of cloud services.
The business plan describes the strategic advantages of this partnership, emphasizing the mutual benefits for both CSPs and the telecom company. CSPs can expand their market reach through the telecom's established channels, while the telecom company can diversify its service offerings and generate new revenue streams. Additionally, the plan highlights the current progress of this initiative, showcasing early engagements with international cloud customers and the positive feedback received. By analyzing the business rationale and the ongoing progress, this plan provides an overview of the potential benefits and challenges associated with reselling cloud services in overseas markets. It also outlines the key steps and strategies required to successfully implement this initiative, including market analysis, partnership development, and customer acquisition strategies. This business plan serves as a roadmap for the telecom company to navigate the complexities of the international cloud services market and achieve sustainable growth. | en |
| dc.description.provenance | Submitted by admin ntu (admin@lib.ntu.edu.tw) on 2025-09-17T16:21:48Z No. of bitstreams: 0 | en |
| dc.description.provenance | Made available in DSpace on 2025-09-17T16:21:48Z (GMT). No. of bitstreams: 0 | en |
| dc.description.tableofcontents | Acknowledgment ii
摘要 iii Executive Summary iv Table of Contents v List of Figures viii List of Tables ix List of Abbreviations x 1. Introduction 1 1.1 Background 2 1.2 Business Objectives 4 1.3 Mission and Vision of the Business 4 1.4 Significance of the Study 5 2. Market Overview/Business Environment 6 2.1 Why Taiwanese Companies Are Expanding into the U.S. Market 6 2.2 U.S. cloud market trends 10 2.3 Market Research Methodology 12 2.3.1 PESTLE analysis 14 2.3.2 Business Model Canvas (BMC) analysis 16 3. Products and Services 20 3.1. Products 21 3.1.1 Infrastructure as a Service (IaaS) 21 3.1.2 Platform as a Service (PaaS) 22 3.1.3 Software as a Service (SaaS) 22 3.2. Services 23 3.2.1 Integration Services 23 3.2.2 Consultant Services 27 4. Business Strategy 32 4.1 U.S. subsidiary – CHT Global 32 4.1.1 Leveraging Existing Infrastructure 32 4.1.2 Targeted Marketing and Outreach 34 4.1.3 Comprehensive Product and Service Offerings 36 4.1.4 Strategic Partnerships 38 4.1.5 Enhanced Customer Support 40 4.2 Target Audience 42 4.2.1 Taiwanese enterprises 42 4.2.2 Ethnic Taiwanese/Chinese enterprises 43 4.3 Proposed integrated solutions 44 5. Operational Strategy 46 5.1 Enterprise Business Group (EBG) 49 5.2 International Business Group (IBG) 49 5.3 CHT Global (U.S. Subsidiary) 50 5.4 Network Business Group (NBG) 51 5.5 Information Technology Group (ITG) 51 5.6 Telecommunication Laboratories 52 6. Financial Strategy 53 6.1 Key Assumptions 56 6.2 Financial analysis 64 6.3 Projected Income Statements (2025 -2027, USD Millions) 71 6.4 Projected balance sheets (End of 2025-2027, USD Millions) 73 6.5 Projected Cash Flow Statements (2025-2027, USD Millions) 73 6.6 Break-even Analysis 74 6.7 Key Financial Metrics 75 7. Uncertainty and Risk Analysis 76 7.1 Tariff 79 7.2 Territory ownership and service issues 79 7.3 Exchange rate fluctuations 80 8. Future Expansion Goals 81 9. Conclusion 84 References 87 | - |
| dc.language.iso | en | - |
| dc.subject | 雲服務供應商 （CSPs） | zh_TW |
| dc.subject | 電信公司 | zh_TW |
| dc.subject | 雲服務 | zh_TW |
| dc.subject | 可持續增長 | zh_TW |
| dc.subject | 策略優勢 | zh_TW |
| dc.subject | 本地客戶基礎 | zh_TW |
| dc.subject | 國際市場 | zh_TW |
| dc.subject | Market analysis | en |
| dc.subject | Local customer base | en |
| dc.subject | Cloud services | en |
| dc.subject | Cloud Service Providers (CSPs) | en |
| dc.subject | International markets | en |
| dc.subject | Telecommunications company | en |
| dc.subject | Sustainable growth | en |
| dc.subject | Early engagement | en |
| dc.subject | Market presence | en |
| dc.subject | Strategic advantages | en |
| dc.title | 電信業透過銷售公有雲拓展海外市場 | zh_TW |
| dc.title | A telecom company utilizes public cloud service sales to expand into overseas markets | en |
| dc.type | Thesis | - |
| dc.date.schoolyear | 113-2 | - |
| dc.description.degree | 碩士 | - |
| dc.contributor.oralexamcommittee | 謝冠雄;杜志挺 | zh_TW |
| dc.contributor.oralexamcommittee | Kuan-Hsiung Hsieh;Timon Du | en |
| dc.subject.keyword | 電信公司,雲服務,國際市場,雲服務供應商 （CSPs）,本地客戶基礎,策略優勢,可持續增長, | zh_TW |
| dc.subject.keyword | Telecommunications company,Cloud services,International markets,Cloud Service Providers (CSPs),Local customer base,Strategic advantages,Market presence,Early engagement,Market analysis,Sustainable growth, | en |
| dc.relation.page | 92 | - |
| dc.identifier.doi | 10.6342/NTU202501817 | - |
| dc.rights.note | 未授權 | - |
| dc.date.accepted | 2025-07-18 | - |
| dc.contributor.author-college | 管理學院 | - |
| dc.contributor.author-dept | 企業管理碩士專班 | - |
| dc.date.embargo-lift | N/A | - |
| 顯示於系所單位： | 管理學院企業管理專班(Global MBA) | |
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|---|---|---|---|
| ntu-113-2.pdf 未授權公開取用 | 1.62 MB | Adobe PDF |
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