請用此 Handle URI 來引用此文件：
http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/99124完整後設資料紀錄
| DC 欄位 | 值 | 語言 |
|---|---|---|
| dc.contributor.advisor | 堯里昂 | zh_TW |
| dc.contributor.advisor | Leon-van Jaarsveldt | en |
| dc.contributor.author | 黃芳婻 | zh_TW |
| dc.contributor.author | Nam-Thi Hoang | en |
| dc.date.accessioned | 2025-08-21T16:28:51Z | - |
| dc.date.available | 2025-08-22 | - |
| dc.date.copyright | 2025-08-21 | - |
| dc.date.issued | 2025 | - |
| dc.date.submitted | 2025-07-22 | - |
| dc.identifier.citation | Abd Halim, S. (2014). ESG in Focus: UK, France, Germany, China and Malaysia Evidence University of East London].
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| dc.identifier.uri | http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/99124 | - |
| dc.description.abstract | None | zh_TW |
| dc.description.abstract | This study investigates the relationships between consumers’ perceived importance of environmental, social, and governance (ESG) issues, their perceptions of Vinamilk’s ESG performance, brand trust, and purchase intention. Using structural equation modeling (SEM) on survey data from 288 Vietnamese consumers, we test a theoretically grounded model linking ESG attitudes to behavioral intentions. The results reveal that perceived ESG importance has a modest but significant effect on perceptions of Vinamilk’s ESG performance (β = 0.19, p = .006), and ESG perception strongly predicts brand trust (β = 0.37, p < .001). Notably, ESG perception does not exert a significant direct effect on purchase intention (β = –0.08, p = .241); instead, its influence operates indirectly through brand trust (β = 0.28, p < .001). These findings highlight the pivotal role of trust as a mediator between ESG perceptions and consumer behavior, while challenging the assumption that ESG initiatives alone can directly motivate purchasing decisions. The study offers important theoretical and practical implications, suggesting that managers should prioritize building trust through authentic ESG commitments and that researchers should explore the contingent and context-dependent nature of ESG effects across markets. | en |
| dc.description.provenance | Submitted by admin ntu (admin@lib.ntu.edu.tw) on 2025-08-21T16:28:51Z No. of bitstreams: 0 | en |
| dc.description.provenance | Made available in DSpace on 2025-08-21T16:28:51Z (GMT). No. of bitstreams: 0 | en |
| dc.description.tableofcontents | Acknowledgment i
Abstract ii Table of Contents iii List of Tables v List of Figures v Chapter 1: Introduction 1 1.1 Background of the Study 1 1.2 Problem Statement 4 1.3 Research Objectives 5 1.4 Research Questions 7 1.5 Significance of the Study 7 1.6 Structure of the Study 8 Chapter 2: Literature review 11 2.1 Key Concepts, Theories, Ideas and Studies 11 2.2 Customer behavior in Vietnam 15 2.3 Vinamilk’s Market Dominance in Vietnam’s Dairy Industry 20 2.4 Vinamilk’s Sustainability Claims and Greenwashing Concerns 22 2.5 Gaps in Existing Knowledge/Practices 27 Theoretical Framework 27 Chapter 3: Methodology 34 3.1 Participants 34 3.2 Data Collection Method 37 3.3 Validity and Reliability 39 3.4 Data Analysis Method 42 Chapter 4: Research Result 44 Chapter 5: Discussion 49 5.1 Discussion 49 5.2 Research implications 50 5.3 Limitations 51 5.4 Future Research Recommendations 53 Conclusion 54 Questionnaire: Consumer Perceptions of Corporate Responsibility (ESG) and Vinamilk 56 References 60 | - |
| dc.language.iso | en | - |
| dc.subject | 消費者認知 | zh_TW |
| dc.subject | 企業永續發展 | zh_TW |
| dc.subject | 越南 | zh_TW |
| dc.subject | 品牌信任 | zh_TW |
| dc.subject | 越南牛奶 | zh_TW |
| dc.subject | Vinamilk | en |
| dc.subject | brand trust | en |
| dc.subject | Vietnam | en |
| dc.subject | consumer perception | en |
| dc.subject | ESG | en |
| dc.title | 越南消費者對Vinamilk品牌ESG努力的認知 | zh_TW |
| dc.title | The Perception of Vietnamese Customers Toward ESG endeavors of Vinamilk brand | en |
| dc.type | Thesis | - |
| dc.date.schoolyear | 113-2 | - |
| dc.description.degree | 碩士 | - |
| dc.contributor.oralexamcommittee | 柯冠州;劉心才 | zh_TW |
| dc.contributor.oralexamcommittee | Chou-Kuan Ko;Hsin-Tsai Liu | en |
| dc.subject.keyword | 企業永續發展,消費者認知,越南牛奶,品牌信任,越南, | zh_TW |
| dc.subject.keyword | ESG,consumer perception,Vinamilk,brand trust,Vietnam, | en |
| dc.relation.page | 63 | - |
| dc.identifier.doi | 10.6342/NTU202501571 | - |
| dc.rights.note | 同意授權(全球公開) | - |
| dc.date.accepted | 2025-07-23 | - |
| dc.contributor.author-college | 管理學院 | - |
| dc.contributor.author-dept | 企業管理碩士專班 | - |
| dc.date.embargo-lift | 2025-08-22 | - |
| 顯示於系所單位： | 管理學院企業管理專班(Global MBA) | |
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