請用此 Handle URI 來引用此文件：
http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/99116完整後設資料紀錄
| DC 欄位 | 值 | 語言 |
|---|---|---|
| dc.contributor.advisor | 傅浚映 | zh_TW |
| dc.contributor.advisor | Jyun Ying Trent Fu | en |
| dc.contributor.author | Sel San | zh_TW |
| dc.contributor.author | Sel San | en |
| dc.date.accessioned | 2025-08-21T16:27:03Z | - |
| dc.date.available | 2025-08-22 | - |
| dc.date.copyright | 2025-08-21 | - |
| dc.date.issued | 2025 | - |
| dc.date.submitted | 2025-08-01 | - |
| dc.identifier.citation | Aftership. (2025). eCommerce statistics in Cambodia 2025. https://www.aftership.com/ecommerce/statistics/regions/kh#cambodia-stores-distributed-by-monthly-views
B2B Cambodia (2025, February 27). Cambodia 2024 e-commerce report: exploring key trends, challenges and opportunities. B2B Cambodia. https://b2b-cambodia.com/news/cambodia-e-commerce-report-2024-what-are-the-key-trends-opportunities-and-challenges/ Better Factories Cambodia. (2024, June 12). Active factories registered with Better Factories Cambodia. https://betterwork.org/wp-content/uploads/Active-factory-list-for-website-12Jun2024.pdf Business of Fashion & Mckinsey & Company. (2020). The state of fashion 2020. Mckinsey. https://www.mckinsey.com/~/media/mckinsey/industries/retail/our%20insights/the%20state%20of%20fashion%202020%20navigating%20uncertainty/the-state-of-fashion-2020-final.pdf Cambodianess. (2022, March 18). Phnom Penh City receives H&M with great excitement. https://cambodianess.com/article/phnom-penh-city-receives-hm-with-great-excitement Cassidy, M. (2022, October 2). Re-made in Cambodia: An eco-friendly fashion show. Common Home, Georgetown University. https://commonhome.georgetown.edu/topics/sustainability/re-made-in-cambodia-an-eco-friendly-fashion-show/ Chan, S., Huy, M., & Prak, C. (2018). The influence of Western fashion on Cambodian teenagers. The University of Cambodia. https://uc.edu.kh/userfiles/image/2018/The%20Influence%20of%20Western%20Fashion%20on%20Cambodian%20Teenagers.pdf Confluences. (2023, August 08). Environmental sustainability in Cambodia. https://www.confluences.asia/blog/environmental-sustainability-in-cambodiaCouncil for Development of Cambodia. (n.d.). Textile & apparel. Royal Government of Cambodia. https://cdc.gov.kh/home/textile-and-aparel/ Dorsu. (n.d.). About us. https://dorsu.com.au/pages/about-us Dorsu. (n.d.). Men's fashion. https://dorsu.com.au/collections/mens-fashion Economist Impact (2024, August 20). Tackling fashion’s environmental impact through regulation. Economist Group. https://impact.economist.com/ocean/sustainable-ocean-economy/tackling-fashions-environmental-impact-through-regulation Ellen MacArthur Foundation. (2017). A new textiles economy: Redesigning fashion’s future. https://www.ellenmacarthurfoundation.org/a-new-textiles-economy Ferris, T., Lawlor, J., & Ketterer, E. (2023, June 02). Guidance for 'sustainable' claims after dismissal of H&M 'greenwashing' class action. Reuters. https://www.reuters.com/legal/legalindustry/guidance-sustainable-claims-after-dismissal-hm-greenwashing-class-action-2023-06-02/ H&M Hennes & Mauritz AB. (n.d.). H&M offers fashion and quality at the best price | H&M KH. https://www.hm.com/kh/ HSBC. (2024). Consumers at the heart of the ASEAN opportunity. https://www.business.hsbc.com/en-gb/insights/growing-my-business/consumers-at-the-heart-of-the-asean-opportunity Inditex. (n.d.). ZARA Cambodia | New collection online. https://www.zara.com/kh/ James, N. (2024, July 30). Zara: Greenwashing accusations in the fast fashion industry. Collection: Darden School of Business, University of Virginia. https://store.darden.virginia.edu/zara-greenwashing-accusations-in-the-fast-fashion-industry Johnson, R. B., & Christensen, L. B. (2008). Educational research: Quantitative, qualitative, and mixed approaches (3rd ed.). SAGE Publications. https://us.sagepub.com/sites/default/files/upm-binaries/26101_7.pdf Kantar. (2021). The foundational study: Asia. https://www.kantar.com/campaigns/apac-foundational-study Kliest, N. (2025, January 30). Thinking about fashion rentals? Consider these 8 services. Vogue. https://www.vogue.com/article/clothing-rental-subscription KPMG. (2024, October). New minimum wage for the textile, garment, footwear, travel goods, and bag sectors for 2025. https://assets.kpmg.com/content/dam/kpmg/kh/pdf/technical-update/2024-/eng/new-minimum-wage-for-the-textile-garment-footwear-travel-goods-and-bag-sectors-for-2025.pdf LaRocco, L.A. (2025, April 8). Cambodia hit with highest Trump tariff but manufacturing ‘absolutely not’ coming back to U.S., trade group says. CNBC. https://www.cnbc.com/2025/04/08/trump-tariffs-cambodia-manufacturing-reshoring-us.html LinkedIn. (n.d.). Zando Group. https://kh.linkedin.com/company/zandogroup Marissa, C. (2023, July 20). Spotlight shone on Cambodian’s consumer habits. Kiripost. https://kiripost.com/stories/spotlight-shone-on-cambodians-consumer-habits Morijana. (n.d.). About Morijana. https://morijana.com/about/ Morijana. (n.d.). Shop. https://morijana.com/shop/ National Institute of Statistics. (2022, December). Report of Cambodia Socio-Economic Survey 2021. Ministry of Planning. https://nis.gov.kh/nis/CSES/Final%20Report%20of%20Cambodia%20Socio-Economic%20Survey%202021_EN.pdf Nhor, S. (2024, February 1). Cambodian shoppers embrace secondhand clothes. Cambodianess. https://cambodianess.com/article/cambodian-shoppers-embrace-secondhand-clothes Porter, M. (1979). The Five Forces. Harvard Business School. https://www.isc.hbs.edu/strategy/business-strategy/Pages/the-five-forces.aspx Smartscrapper. (2025). List of clothing stores in Cambodia. https://rentechdigital.com/smartscraper/business-report-details/list-of-clothing-stores-in-cambodia Statista. (n.d.). Apparel - Cambodia. https://www.statista.com/outlook/cmo/apparel/cambodia Thailand Outlets. (n.d.). Thailand Outlets - ខេវ៉ាទិញទំនិញព ប្រខទេថៃ (buy products from Thailand service). https://thailandoutlets.com Theodosi, N. (2025, February 21). 15th years of Studio Nicholson (Episode 12) [Audio podcast episode]. In Monocle on fashion. Monocle. https://monocle.com/radio/shows/monocle-on-fashion/12/play/ Tonle. (n.d.). About Tonle. https://tonle.com/pages/about-tonle Trade Training and Research Institute. (2025, March). Cambodia’s e-commerce: key insights & trends [iTrade]. Cambodia Ministry of Commerce. https://s2.moc.gov.kh/mocspace/mocspace_1744030861626.pdf World Bank Group. (2020). 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| dc.identifier.uri | http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/99116 | - |
| dc.description.abstract | 本文介紹了柬埔寨為年輕男性專業人士的永續時尚品牌 Studio Synonyme 的全面商業計劃。品牌將提供雋永的風格、舒適的布料和價格實惠的商品。儘管柬埔寨是全球服飾製造中心，但其國內零售市場仍欠發達，主要由進口快時尚主導，缺乏以實惠價格提供符合道德標準的生產的品牌。 Studio Synonyme 的策略定位是透過提供高品質、價格親民的服裝來填補這一市場空白。此外，該商業計劃採用了混合方法研究方法，包括來自柬埔寨 55 位參與者的定量調查數據。這項初步研究旨在評估消費者的購買行為、對永續商品的支付意願以及對風格和符合道德標準的品牌的偏好。主要研究結果證實，市場對永續性議題的認識日益增強，並且具有社會意識的消費者群體對做工精良、價格實惠的時尚產品有著明確的需求。此外，該計劃概述了全面的營運策略，包括在柬埔寨建立本地生產合作夥伴關係、直接面向消費者的電商模式以及分階段的成長路線圖。這個商業模式的核心要素之一是承諾將至少1%的年度淨利潤投資於服裝業的女性賦權項目。財務預測表明，Studio Synonyme 是一家具有商業可行性的企業。
Key words: Sustainable Fashion, Ethical Entrepreneurship, Workwear | zh_TW |
| dc.description.abstract | This paper presents the comprehensive business plan for Studio Synonyme, a sustainable fashion brand for male young professionals in Cambodia. The brand will offer timeless style, comfortable fabrics and affordability. Despite Cambodia’s status as a global garment manufacturing hub, its domestic retail market remains underdeveloped, dominated by imported fast fashion and lacking in brands that offer ethical production at an affordable price point. Studio Synonyme is strategically positioned to address this market gap with high-quality, accessibly priced apparel. In addition, the business plan is supported by a mixed-methods research approach, including quantitative survey data from 55 participants in Cambodia. This primary research was conducted to assess purchasing behaviors, willingness to pay for sustainable goods, and preferences regarding style and ethical branding. Key findings confirm a growing market awareness of sustainability issues and a clear demand for well-made, affordable fashion among a socially conscious consumer segment. Moreover, the plan outlines a comprehensive operational strategy, including local production partnerships in Cambodia, a direct-to-consumer e-commerce model, and a phased growth roadmap. A core component of the business model is a commitment to invest a minimum of 1% of annual net profits into women’s empowerment initiatives within the garment sector. Financial projections indicate that Studio Synonyme is a commercially viable enterprise. | en |
| dc.description.provenance | Submitted by admin ntu (admin@lib.ntu.edu.tw) on 2025-08-21T16:27:03Z No. of bitstreams: 0 | en |
| dc.description.provenance | Made available in DSpace on 2025-08-21T16:27:03Z (GMT). No. of bitstreams: 0 | en |
| dc.description.tableofcontents | Acknowledgement i
Executive Summary ii Table of Contents iv List of Tables vi List of Figures vii Chapter 1: Introduction 1 Chapter 2: PESTLE Analysis 3 Chapter 3: Market and Industry Analysis 9 Chapter 4: The Five Forces 12 Chapter 5: Competitive Landscape 17 5.1 Traditional Shops 17 5.2 Zando 18 5.3 Online Shops 19 5.4 Fast Fashion Giants 20 5.5 Local Sustainable Brands 22 5.6 Secondhand Clothes 24 Chapter 6: Consumer Behavior 25 Chapter 7: Research Methodology 28 7.1 Survey Design 28 7.2 Sampling and Distribution 28 7.3 Data Analysis 29 Chapter 8: Survey Results 30 8.1 Urban, Educated And Moderately Affluent Target Market 30 8.2 Price, Design, Quality Are Key Purchasing Factors 30 8.3 People Shop Fashion Frequently, With Flexible Willingness To Pay 32 8.4 They Are Willing To Pay More For Sustainable Products 33 8.5 They Still Prefer Shopping At Brick-And-Mortar Stores 34 Chapter 9: Business Description 36 9.1 Brand Story 36 9.2 Mission Statement 37 9.3 Product Offering 38 9.3.1 Shirts 39 9.3.2 Polo Shirts & T-Shirts 40 9.3.3 Jeans & Trousers 41 9.3.4 Tote Bags 42 9.3.5 Socks 43 9.4 Value Proposition 44 Chapter 10: Sales and Marketing 46 10.1 Target Customers 46 10.1.1 Customer Persona 46 10.1.2 Key Motivations and Values 46 10.1.3 Lifestyle and Interests 47 10.1.4 Purchasing Behaviors and Influences: 47 10.2 Marketing Mix 48 10.2.1 Product Strategy 48 10.2.2 Pricing Strategy 48 10.2.3 Place Strategy 50 10.2.4 Promotion Strategy 50 10.3 Sustainability Commitment. 52 10.4 The One Percent Pledge 53 Chapter 11: Team Structure and Roles 55 Chapter 12: Financial Management 58 12.1 Start-up Cost 58 12.2 Income Statement 60 12.3 Balance Sheet 62 12.4 Cash-Flow Statement 63 12.5 Break-even Analysis 66 12.6 Business Model 67 Chapter 13: Uncertainty and Risk Analysis 71 13.1 Market and Consumer Trend Volatility 71 13.2 Supply Chain Disruption and Ethical Compliance 71 13.3 Financial Constraints and Cash Flow Management 72 Chapter 14: Future Plans 73 14.1 Phase I (2026): Digital-First Market Entry 73 14.2 Phase II (2028): Digital Media and Content Commerce 73 14.3 Phase III (2030): Physical Retail and Community Hub 73 14.4 Phase IV (2035): Lifestyle Brand Ecosystem 74 References 75 Appendix A: Survey Questionnaire 78 | - |
| dc.language.iso | en | - |
| dc.subject | Ethical Entrepreneurship | zh_TW |
| dc.subject | Sustainable Fashion | zh_TW |
| dc.subject | Workwear | zh_TW |
| dc.subject | Workwear | en |
| dc.subject | Sustainable Fashion | en |
| dc.subject | Ethical Entrepreneurship | en |
| dc.title | Studio Synonyme: 透過永續產品賦予個人風格的服裝品牌 | zh_TW |
| dc.title | Studio Synonyme: A Clothing Brand Empowering Personal Style Through Sustainable Products | en |
| dc.type | Thesis | - |
| dc.date.schoolyear | 113-2 | - |
| dc.description.degree | 碩士 | - |
| dc.contributor.oralexamcommittee | 顏孟賢;楊宗翰 | zh_TW |
| dc.contributor.oralexamcommittee | Meng-hsien Yen;Tsung-han Yang | en |
| dc.subject.keyword | Sustainable Fashion,Ethical Entrepreneurship,Workwear, | zh_TW |
| dc.subject.keyword | Sustainable Fashion,Ethical Entrepreneurship,Workwear, | en |
| dc.relation.page | 86 | - |
| dc.identifier.doi | 10.6342/NTU202502572 | - |
| dc.rights.note | 同意授權(限校園內公開) | - |
| dc.date.accepted | 2025-08-05 | - |
| dc.contributor.author-college | 管理學院 | - |
| dc.contributor.author-dept | 企業管理碩士專班 | - |
| dc.date.embargo-lift | 2025-08-22 | - |
| 顯示於系所單位： | 管理學院企業管理專班(Global MBA) | |
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