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完整後設資料紀錄
DC 欄位 | 值 | 語言 |
---|---|---|
dc.contributor.advisor | 吳政鴻 | zh_TW |
dc.contributor.advisor | Cheng-Hung Wu | en |
dc.contributor.author | 周修宏 | zh_TW |
dc.contributor.author | Hsiu-Hung Chou | en |
dc.date.accessioned | 2025-07-23T16:19:41Z | - |
dc.date.available | 2025-07-24 | - |
dc.date.copyright | 2025-07-23 | - |
dc.date.issued | 2025 | - |
dc.date.submitted | 2025-07-02 | - |
dc.identifier.citation | 5G Automotive Association (5GAA). (2021). Official website. Retrieved from https://5gaa.org
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Valuing subscription-based businesses using publicly disclosed customer data. Journal of Marketing, 84(1), 59–78. https://journals.sagepub.com/doi/full/10.1509/jm.15.0519 MIH Consortium. (2024). Official website. Retrieved from https://www.mih-ev.org/ MIT FSAE. (n.d.). About. Retrieved March 31, 2025, from https://www.fsae.mit.edu/about Netflix. (2024). Investor relations. Netflix Inc. Financial Reports. Ohmae, K. (1982). The mind of the strategist. McGraw-Hill Education. Open Handset Alliance. (2007). Industry leaders announce open platform for mobile devices. Retrieved from https://www.openhandsetalliance.com/press_110507.html Osterwalder, A., & Pigneur, Y. (2010). Business model generation: A handbook for visionaries, game changers, and challengers. John Wiley & Sons. Owyang, J., Li, C., & Solis, B. (2013). The evolution of social business: Six stages of social business transformation. Altimeter Group. 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dc.identifier.uri | http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/97979 | - |
dc.description.abstract | 本研究探討MIH(Mobility in Harmony)聯盟的會員機制與營運模式,並與 SAE(Society of Automotive Engineers)進行比較分析,以找出MIH在標準化推動與經營模式發展上的挑戰與機會。透過分析SAE的成功案例,本研究提出MIH可行的經營模式建議,並針對會員機制設計、標準化推動策略與產業生態系建立等方面提供具體建議。
研究結果顯示,MIH與SAE同樣致力於推動產業標準化並建構開放聯盟,但MIH目前在會員價值定位、標準化影響力及產業夥伴關係上仍面臨挑戰。相較於SAE透過會員制度、標準授權與測試認證等方式建立穩定營運模式,MIH需要進一步明確會員權益、發展標準化經營模式,並強化與OEM、Tier 1供應商及政府機構的合作,以提升市場認可度與可持續發展能力。 本研究建議MIH應採取短期完善治理架構、中期深化標準應用與專利收益、長期全球布局與永續協作的策略,以確保市場競爭力。此外,未來研究可進一步探討MIH會員機制、專利機制,並分析MIH在不同區域市場面臨的挑戰與機會,以協助MIH建立更完善的全球市場布局。 | zh_TW |
dc.description.abstract | This study explores the membership mechanism and operational model of the Mobility in Harmony (MIH) Consortium, comparing it with the Society of Automotive Engineers (SAE) to identify the challenges and opportunities MIH faces in standardization and business model development. By analyzing SAE's successful practices, this research provides practical recommendations for MIH, focusing on membership design, standardization strategies, and ecosystem development.
The findings indicate that both MIH and SAE aim to drive industry standardization and establish open alliances. However, MIH still faces challenges in defining member value, enhancing standardization influence, and strengthening industry partnerships. Unlike SAE, which has established a stable operational model through membership fees, standard licensing, and certification services, MIH needs to further clarify member benefits, develop a viable standardization business model, and strengthen collaboration with OEMs, Tier 1 suppliers, and government agencies to improve market recognition and long-term sustainability. This study recommends that MIH adopt a phased strategy to enhance its market competitiveness: in the short term, by improving its governance structure; in the mid-term, by deepening standard adoption and patent monetization; and in the long term, by expanding global outreach and establishing sustainable international collaboration. In addition, future research may further explore MIH's membership mechanisms and intellectual property frameworks, as well as examine the challenges and opportunities it faces in different regional markets, in order to support MIH in building a more robust global presence. | en |
dc.description.provenance | Submitted by admin ntu (admin@lib.ntu.edu.tw) on 2025-07-23T16:19:41Z No. of bitstreams: 0 | en |
dc.description.provenance | Made available in DSpace on 2025-07-23T16:19:41Z (GMT). No. of bitstreams: 0 | en |
dc.description.tableofcontents | 口試委員審定書 I
誌謝 II 中文摘要 III 英文摘要 IV 目 次 V 圖 次 VIII 表 次 IX 第一章 研究背景與問題設定 1 1.1 背景與動機 1 1.2 問題與目的 3 1.3 方法與目標 4 第二章 理論基礎與文獻回顧 5 2.1 開放聯盟理論 5 2.1.1 開放聯盟的定義與特性 6 2.1.2 開放聯盟的類型與案例分析 7 2.1.3 開放聯盟的運作模式 9 2.1.4 開放聯盟的優缺點 13 2.1.5 開放聯盟的成功關鍵因素 16 2.2 經營模式理論 18 2.2.1 經營模式定義與BMC框架應用案例 18 2.2.2 會員制經營模式 22 2.2.3 產業標準組織營運模式 24 第三章 SAE 組織與營運機制分析 27 3.1 發展背景與組織概況 27 3.1.1 歷史沿革 28 3.1.2 組織架構與治理 30 3.2 SAE會員制度與參與機制 34 3.2.1 會員類型與權益 34 3.2.2 會員參與與互動機制 39 3.3 SAE 經營模式與營運機制 43 3.3.1 經營模式 43 3.3.2 營運可持續性分析 46 3.4 SAE對組織發展與產業的影響 51 3.4.1 標準制定與產業生態系統發展 51 3.4.2 成功關鍵因素與制度啟發 52 第四章 MIH現況與轉型挑戰分析 54 4.1 MIH發展歷程與組織概況 54 4.1.1 歷史沿革 54 4.1.2 組織架構與治理 56 4.2 MIH會員制度與參與機制 59 4.2.1 會員類型與權益 59 4.2.2 會員參與與互動機制 60 4.3 MIH的經營模式與營運機制 62 4.3.1 經營模式 62 4.3.2 營運可持續性分析 64 4.4 MIH治理挑戰與制度觀察 65 4.4.1 治理挑戰總結與制度瓶頸觀察 66 4.4.2 與SAE治理模式的制度對照 68 第五章 MIH 的可行經營模式建議 72 5.1 聯盟使命與願景重新定義 74 5.1.1 聯盟的新使命(Mission)–為什麼存在 75 5.1.2 聯盟的新願景(Vision)–想成為什麼與未來走向 75 5.1.3 新MIH與原MIH聯盟的定義比較 76 5.2 聯盟治理架構優化 78 5.2.1 治理架構設計要素 79 5.2.2 新MIH聯盟治理架構 80 5.2.3 新MIH與SAE及原MIH的聯盟治理架構比較 84 5.3 會員機制的價值主張 86 5.3.1 會員機制設計要素 86 5.3.2 會員分級機制 88 5.3.3 新MIH與SAE及原MIH的會員機制比較 91 5.3.4 專利機制設計要素 93 5.3.5 專利分享機制 94 5.3.6 新MIH與SAE及原MIH的專利機制比較 97 5.4 國際聯盟合作策略 99 5.5 可持續營運能力 104 第六章 研究總結與後續研究方向 107 參考文獻列表 109 | - |
dc.language.iso | zh_TW | - |
dc.title | MIH及SAE之開放聯盟經營模式比較研究 | zh_TW |
dc.title | Business Model of Open Alliance – A Comparative Study of MIH and SAE | en |
dc.type | Thesis | - |
dc.date.schoolyear | 113-2 | - |
dc.description.degree | 碩士 | - |
dc.contributor.oralexamcommittee | 黃奎隆;陳文智 | zh_TW |
dc.contributor.oralexamcommittee | Kwei-Long Huang ;Wen-Chih Chen | en |
dc.subject.keyword | MIH聯盟,SAE,會員機制,標準化,電動車產業,生態系統, | zh_TW |
dc.subject.keyword | MIH Consortium,SAE,Membership Mechanism,Standardization,EV Industry,Ecosystem, | en |
dc.relation.page | 116 | - |
dc.identifier.doi | 10.6342/NTU202501510 | - |
dc.rights.note | 未授權 | - |
dc.date.accepted | 2025-07-03 | - |
dc.contributor.author-college | 工學院 | - |
dc.contributor.author-dept | 工業工程學研究所 | - |
dc.date.embargo-lift | N/A | - |
顯示於系所單位: | 工業工程學研究所 |
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