泰國寵物行為訓練與輔助醫療服務中心

Abstract

This thesis proposes the establishment of Paw Power, an animal training center based in Bangkok that offers both behavioral training for pets and medical-purpose animal-assisted interventions. The business responds to emerging trends in Thailand, including an aging population, rising mental health awareness, and increasing rates of pet ownership. Despite growing demand, the country lacks accredited facilities offering structured training and therapy animal services, creating a clear market opportunity. Paw Power operates through three main business models: First, business-to-business services provide professionally trained therapy animals to institutions such as hospitals, elder-care homes, and schools as part of structured therapeutic programs. Second, consumer-facing services support pet owners through behavioral training, breed consultation, and recreational amenities such as a dog park and swimming pool. Third, animal–human interaction experiences allow individuals without pets to engage in guided, therapeutic activities with trained animals, promoting mental and emotional well-being. Market research, including surveys and expert interviews, indicates strong interest in both pet training and therapy animal programs, particularly among educated, financially stable women aged 31 to 40. Institutional demand is growing but requires education and standardization. Paw Power positions itself as a mid-to-premium brand focused on ethical, force-free training methods, operational excellence, and public awareness. Its initial facility will be located at the Krungthep Kreetha area, chosen for accessibility, institutional proximity, and a high-potential customer base. Services are priced competitively based on cost, value, and local benchmarks.

The financial plan anticipates an initial investment of ten million baht, with a small positive net income expected from the second year of operations. Profitability is projected to improve further once the service for providing therapy dogs is launched after 18 months of operations. The business is expected to reach its break-even point within 5 years and 2 months. Salaries constitute the highest ongoing expense but are critical for ensuring high-quality service delivery, also advertising expenses are crucial especially the first two years of operation due to the effort to build brand awareness. Revenue forecasts are grounded in realistic assumptions regarding service demand, market potential, and seasonal fluctuations. Risks related to animal supply, public understanding, and competitive entry are addressed through proactive mitigation strategies. Long-term plans include offering clinical mental health services by integrating licensed professionals and expanding through standardized training systems and potential franchising. By combining compassionate training with therapeutic innovation, Paw Power aims to enhance the well-being of both people and animals, while contributing to the evolution of Thailand’s mental healthcare and pet service industries.

This thesis proposes the establishment of Paw Power, an animal training center based in Bangkok that offers both behavioral training for pets and medical-purpose animal-assisted interventions. The business responds to emerging trends in Thailand, including an aging population, rising mental health awareness, and increasing rates of pet ownership. Despite growing demand, the country lacks accredited facilities offering structured training and therapy animal services, creating a clear market opportunity. Paw Power operates through three main business models: First, business-to-business services provide professionally trained therapy animals to institutions such as hospitals, elder-care homes, and schools as part of structured therapeutic programs. Second, consumer-facing services support pet owners through behavioral training, breed consultation, and recreational amenities such as a dog park and swimming pool. Third, animal–human interaction experiences allow individuals without pets to engage in guided, therapeutic activities with trained animals, promoting mental and emotional well-being. Market research, including surveys and expert interviews, indicates strong interest in both pet training and therapy animal programs, particularly among educated, financially stable women aged 31 to 40. Institutional demand is growing but requires education and standardization. Paw Power positions itself as a mid-to-premium brand focused on ethical, force-free training methods, operational excellence, and public awareness. Its initial facility will be located at the Krungthep Kreetha area, chosen for accessibility, institutional proximity, and a high-potential customer base. Services are priced competitively based on cost, value, and local benchmarks.

The financial plan anticipates an initial investment of ten million baht, with a small positive net income expected from the second year of operations. Profitability is projected to improve further once the service for providing therapy dogs is launched after 18 months of operations. The business is expected to reach its break-even point within 5 years and 2 months. Salaries constitute the highest ongoing expense but are critical for ensuring high-quality service delivery, also advertising expenses are crucial especially the first two years of operation due to the effort to build brand awareness. Revenue forecasts are grounded in realistic assumptions regarding service demand, market potential, and seasonal fluctuations. Risks related to animal supply, public understanding, and competitive entry are addressed through proactive mitigation strategies. Long-term plans include offering clinical mental health services by integrating licensed professionals and expanding through standardized training systems and potential franchising. By combining compassionate training with therapeutic innovation, Paw Power aims to enhance the well-being of both people and animals, while contributing to the evolution of Thailand’s mental healthcare and pet service industries.