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  1. NTU Theses and Dissertations Repository
  2. 管理學院
  3. 管理學院企業管理專班(Global MBA)
Please use this identifier to cite or link to this item: http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/97747
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dc.contributor.advisor陳譽仁zh_TW
dc.contributor.advisorYu-Jen Chenen
dc.contributor.author阮承愷zh_TW
dc.contributor.authorNguyen Van Daien
dc.date.accessioned2025-07-16T16:08:21Z-
dc.date.available2025-07-17-
dc.date.copyright2025-07-16-
dc.date.issued2025-
dc.date.submitted2025-07-08-
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dc.identifier.urihttp://tdr.lib.ntu.edu.tw/jspui/handle/123456789/97747-
dc.description.abstractnonezh_TW
dc.description.abstractThis study investigates the key factors influencing Vietnamese students’ engagement with AI-based English learning applications. Focusing on three dimensions—Feedback Mechanism, Personalized Learning, and Social Media Integration—the research aims to understand how these technological features impact learner motivation and sustained usage. A quantitative approach was employed, with data collected from 147 qualified Vietnamese users of popular AI-powered English learning apps such as Duolingo, ELSA Speak, and CAKE. Multiple linear regression analysis revealed that Feedback Mechanism had the strongest positive influence on user engagement, followed by Personalized Learning and Social Media Integration. These findings highlight the importance of delivering timely, personalized feedback and fostering community interaction in enhancing digital learning experiences. The study contributes to the growing trend of research on AI in education, offering both theoretical insights and practical implications for app developers, educators, and policymakers aiming to improve student engagement in technology- assisted language learning.en
dc.description.provenanceSubmitted by admin ntu (admin@lib.ntu.edu.tw) on 2025-07-16T16:08:21Z
No. of bitstreams: 0
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dc.description.provenanceMade available in DSpace on 2025-07-16T16:08:21Z (GMT). No. of bitstreams: 0en
dc.description.tableofcontentsAcknowledgement ii

Abstract iii

Table of Contents iv

List of Tables vi

List of Figures vi

1. Introduction 1
1.1 Background of the Study 1

1.2 Research Problem 4

1.3 Research Aims and Objectives 6

1.4 Importance and Significance of the Study 7

1.5 Structure of the Thesis 8
2. Literature Review 10

2.1 English learning app and its importance in the world and Vietnam 10

2.2 The Impact of User Engagement on English learning app success 14

2.3 Factors of user engagement 16

2.4. Research question, hypothesis, and model 25
3. Methods 28

3.1 Participants 28

3.2 Data Collection Method 33
4. Results 41

4.1 Descriptive Statistics 41

4.2 Multiple Linear Regression Analysis 43

4.3 Spearman's Correlation Analysis 45

4.4 Diagnostic Checks 48

4.5 User Motivations and Deterrents for Using English Learning Apps 49

4.6 Hypothesis on test results 52

5. Discussion 54

5.1 Discussion 56

5.2 Research Implications 61

5.3 Limitations and Recommendations 65

6. Conclusion 68

References 70

Appendix A: Questionnaire 75
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dc.language.isoen-
dc.subject英語學習應用程式zh_TW
dc.subject越南人zh_TW
dc.subject行動zh_TW
dc.subject人工智慧zh_TW
dc.subject參與度zh_TW
dc.subjectVietnameseen
dc.subjectengagementen
dc.subjectAIen
dc.subjectmobileen
dc.subjectEnglish learning applicationsen
dc.title越南學生使用以人工智慧為基礎 的行動英語學習應用程式的因素探討zh_TW
dc.titleFactors of Vietnamese Students' Engagement with AI-Based English Learning Applicationsen
dc.typeThesis-
dc.date.schoolyear113-2-
dc.description.degree碩士-
dc.contributor.oralexamcommittee簡睿哲;秦時雋zh_TW
dc.contributor.oralexamcommitteeBryan Jean;Shih-Chun Chinen
dc.subject.keyword參與度,人工智慧,行動,英語學習應用程式,越南人,zh_TW
dc.subject.keywordengagement,AI,mobile,English learning applications,Vietnamese,en
dc.relation.page91-
dc.identifier.doi10.6342/NTU202501539-
dc.rights.note同意授權(全球公開)-
dc.date.accepted2025-07-10-
dc.contributor.author-college管理學院-
dc.contributor.author-dept企業管理碩士專班-
dc.date.embargo-lift2025-07-17-
Appears in Collections:管理學院企業管理專班(Global MBA)

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