傳承者：橋接台灣企業與個體買家的商業永續平台

Abstract

「傳承者」透過創新的數位平台連結企業主與潛在買家，以解決台灣重要的企業傳承挑戰。隨著台灣面臨人口快速老化和出生率下降，許多中小企業因傳承困難而面臨結束營業的風險。本平台為面臨巨額資遣費支出的企業主提供結構化的解決方案，通過成功的所有權轉移創造具有說服力的替代方案。 借鑒日本在應對類似人口結構挑戰方面的成功經驗，「傳承者」提供了一個用戶友善的交易平台，並提供全面的支援服務，包括企業評估、財務評估和法律指導。平台通過嚴謹的驗證流程和第三方調解服務來強調信任和透明度，確保所有參與方的安全。 廣泛的一手研究，包括與醫療產業領袖、旅行社高管和併購專業人士的訪談，已驗證了平台的方法並塑造了其功能特色。這些利害關係人一致強調在傳承過程中保密性、信任和專業支援的重要性。策略分析顯示平台發展的有利條件，包括台灣高度的數位科技應用率以及政府推動中小企業永續經營的政策支持。 「傳承者」的成長策略遵循三階段方法。在前兩年，平台將專注於服務中產階級專業人士和中小企業交易，採用無需預付費用的交易型收入模式。到第三年，平台將擴展以處理更大規模的企業交易，並由內部專業服務和人工智慧驅動的配對演算法提供支援。財務預測顯示交易金額將從第一年的新台幣1.5億元成長至第三年的新台幣9億元，佣金收入則從新台幣750萬元增加至新台幣4,500萬元。 通過全面的方法和對建立信任的重視，「傳承者」致力於成為台灣企業傳承的首選解決方案。平台將協助維持企業永續經營、支持經濟穩定，並創造新的創業機會，未來更可能擴展到面臨類似人口結構挑戰的其他亞洲市場。這種策略定位確保「傳承者」在維護台灣中小企業部門方面發揮重要作用，同時應對人口結構變遷帶來的迫切挑戰。

"The Legacy" addresses Taiwan's critical business succession challenge through an innovative digital platform connecting business owners with potential buyers. As Taiwan faces rapid population aging and declining birth rates, many small and medium enterprises (SMEs) risk closure due to succession difficulties. The platform provides a structured solution for business owners who face substantial severance payment obligations upon closure, creating a compelling alternative through successful ownership transfer. Drawing inspiration from Japan's successful approach to similar demographic challenges, The Legacy offers a user-friendly marketplace with comprehensive support services, including business valuations, financial assessments, and legal guidance. The platform emphasizes trust and transparency through robust verification processes and third-party mediation services, ensuring security for all parties involved. Extensive primary research, including interviews with healthcare leaders, travel agency executives, and M&A professionals, has validated the platform's approach and shaped its features. These stakeholders consistently emphasized the importance of confidentiality, trust, and professional support throughout the succession process. Strategic analysis reveals favorable conditions for the platform's success, supported by Taiwan's high digital adoption rates and government initiatives promoting SME continuity. The Legacy's growth strategy follows a three-phase approach. During the first two years, the platform will focus on serving middle-class professionals and SME transactions through a transaction-based revenue model with no upfront fees. By the third year, the platform will expand to handle larger business transactions, supported by internal professional services and AI-powered matching algorithms. Financial projections show transaction values growing from NT$150M in the first year to NT$900M by the third year, with commission revenue increasing from NT$7.5M to NT$45M during this period. Through its comprehensive approach and focus on trust-building, The Legacy aims to become the premier solution for business succession in Taiwan. The platform will help maintain business continuity, support economic stability, and create new entrepreneurial opportunities, with the potential for future expansion into other Asian markets facing similar demographic challenges. This strategic positioning ensures The Legacy's vital role in preserving Taiwan's SME sector while addressing the pressing challenges of demographic change.