請用此 Handle URI 來引用此文件：
http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/97039完整後設資料紀錄
| DC 欄位 | 值 | 語言 |
|---|---|---|
| dc.contributor.advisor | 曹承礎 | zh_TW |
| dc.contributor.advisor | Seng Cho Chou | en |
| dc.contributor.author | 馬琳琳 | zh_TW |
| dc.contributor.author | Thanchanok Thongprapan | en |
| dc.date.accessioned | 2025-02-26T16:10:31Z | - |
| dc.date.available | 2025-02-27 | - |
| dc.date.copyright | 2025-02-26 | - |
| dc.date.issued | 2025 | - |
| dc.date.submitted | 2025-01-23 | - |
| dc.identifier.citation | มีเรา มีหมา ไม่มีลูก รู้จัก DINKWAD เมื่อคู่รักวัยทำงานหันมาเลี้ยงสัตว์ 4 ขาเหมือนลูก. (2024, August 19). Live to Life. Retrieved October 2024 from https://www.livetolife.com/lifestyle/trends/DINKWAD
Rabies One Data (n.d). ข้อมูลสำรวจประชากรสุนัขและแมวประจำปี 2566 รอบที่ 2 Retrieved October 2024 from http://www.rabiesonedata.ku.ac.th/ Official Statistics Regstration System (n.d.) สถิติจำนวนประชากรและบ้าน Retrieved October 2024 from https://stat.bora.dopa.go.th/stat/statnew/statyear/#/ Department of Business Development (n.d.) DBD datawarehouse+ Retrieved October 2024 from https://datawarehouse.dbd.go.th/area/info Pet humanisation’ trend playing a big role in expanding Thailand’s pet market (2024, September 2024). The Nation. Retrieved October 2024 from https://www.nationthailand.com/blogs/business/investment/40041496 ttb analytics คาดมูลค่าตลาดสัตว์เลี้ยงปี 2567 ขยายตัว 12.4%. (2024, March 15). ttb Bank. Retrieved October 2024 from https://www.ttbbank.com/th/newsroom/detail/ttba-pet-market-202 The Difference Between Boarding Facilities and Kennels (n.d.) Animal Health Clinic. Retrieved November 2024 from https://www.animalhealthvet.com/site/blog/2022/07/30/difference-boarding-kennel Dog Hotel vs. Kennel: What’s the Difference? (n.d.) Priority Boarding. Retrieved November 2024 from https://priorityboarding.com/difference-between-kennel-and-pet-hotel/ What is the Difference Between Boarding Facilities & Kennels? (n.d.) Catawba Animal Clinic. Retrieved November 2024 from https://www.catawbaanimal.com/site/blog/2022/07/29/difference-between-boarding-facilities-kennels Viraya, T. (2024, April 2024) ชวนติดตาม Digital Profile ของคนไทยในปี 2024 พร้อมแนะ 3 แนวทางในการทำธุรกิจรับเทรนด์ชีวิตดิจิทัล BandAge. Retrieved November 2024 from https://www.brandage.com/article/39018 | - |
| dc.identifier.uri | http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/97039 | - |
| dc.description.abstract | none | zh_TW |
| dc.description.abstract | Mowmow is a high-quality standard of dog hotel and daycare in Nonthaburi, Thailand which provide dog boarding, daycare, and other related services (i.e., pet shop, grooming, and pick-up and drop-off services). Not just only for the service quality that we ensure to provide to all the dogs, we also provide 24-hour secure environment with CCTV system around the place and owner can check their dog during the night and provide the daily update with videos and picture for daily activities in indoor and outdoor playground. We understand that it is difficult to leave beloved dogs with unfamiliar people and ensure their safety. Therefore, our goal is to create a homey, friendly, and safe place for our four-legged friends to stay and have fun with other dogs under high supervision. We strive to be a trustworthy place where owners can leave their dogs without any worries in Nonthaburi.
With the upward trend in the pet industry in Thailand, people are spending more and more money to ensure that their pets receive the best service. Therefore, we aim to capture this demand and offer our services at a premium price, ensuring that dogs receive the best service and experience during their stay with us. | en |
| dc.description.provenance | Submitted by admin ntu (admin@lib.ntu.edu.tw) on 2025-02-26T16:10:31Z No. of bitstreams: 0 | en |
| dc.description.provenance | Made available in DSpace on 2025-02-26T16:10:31Z (GMT). No. of bitstreams: 0 | en |
| dc.description.tableofcontents | Table of Contents
Acknowledgment i Exclusive Summary ii Table of Contents iii List of Table v List of Figure vi 1. Market overview 1 1.1. Market attractiveness in Thailand 1 1.2. Target Market 3 1.3. Market analysis 6 2. Customer analysis 13 2.1. Target segments 13 2.2. Market research 13 2.3. Target consumers 16 2.4. Anticipated demands 16 3. MowMow dog hotel and daycare business model 21 3.1. Business summary/ description 21 3.2. Business location 21 3.3. Product and services 22 3.4. Values proposition 29 3.5. Business Model canvas 32 3.6. Price strategy 33 4. Marketing Strategy 35 4.1. Advertising and communication strategies 37 4.2. Digital marketing 38 4.3. Consumer management 38 4.4. Sale and distribution channels 39 5. Operations & Organization structure 41 5.1. Organization chart 41 5.2. Management and ownership 47 5.3. HR management 47 5.4. Services policy and security control 49 6. Finances 53 6.1. Important assumptions 53 6.2. Start-up capital and initial investment costs 54 6.3. Balance sheet forecast 56 6.4. Profit and Loss forecast 58 6.5. Break-even analysis 64 Appendix 65 Reference 75 | - |
| dc.language.iso | en | - |
| dc.subject | 狗狗飯店 | zh_TW |
| dc.subject | Dog daycare | en |
| dc.subject | Dog hotel | en |
| dc.title | 泰國暖武里府的 Mowmow 狗狗飯店 | zh_TW |
| dc.title | Mowmow dog hotel and daycare in Nonthaburi, Thailand | en |
| dc.type | Thesis | - |
| dc.date.schoolyear | 113-1 | - |
| dc.description.degree | 碩士 | - |
| dc.contributor.oralexamcommittee | 陳建錦;杜志挺 | zh_TW |
| dc.contributor.oralexamcommittee | Chien Chin Chen;Timon Du | en |
| dc.subject.keyword | 狗狗飯店, | zh_TW |
| dc.subject.keyword | Dog hotel,Dog daycare, | en |
| dc.relation.page | 76 | - |
| dc.identifier.doi | 10.6342/NTU202500187 | - |
| dc.rights.note | 同意授權(限校園內公開) | - |
| dc.date.accepted | 2025-01-25 | - |
| dc.contributor.author-college | 管理學院 | - |
| dc.contributor.author-dept | 企業管理碩士專班 | - |
| dc.date.embargo-lift | 2030-01-22 | - |
| 顯示於系所單位： | 管理學院企業管理專班(Global MBA) | |
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