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  1. NTU Theses and Dissertations Repository
  2. 管理學院
  3. 管理學院企業管理專班(Global MBA)
請用此 Handle URI 來引用此文件: http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/96294
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DC 欄位值語言
dc.contributor.advisor許文馨zh_TW
dc.contributor.advisorWen-Hsin Hsuen
dc.contributor.author陳璇石zh_TW
dc.contributor.authorHtet Htet Aungen
dc.date.accessioned2024-12-24T16:12:38Z-
dc.date.available2024-12-25-
dc.date.copyright2024-12-24-
dc.date.issued2024-
dc.date.submitted2024-12-16-
dc.identifier.citationBosancic, F. (2021, May 31). The Story of Too Good to Go – Major Online Business and Marketing. Retrieved from Too Good to Go Blog: https://blog.hslu.ch/majorobm/2021/05/31/story-good-go-fnbos-ua-134631639-1/
Brands, S. (2021, August 04). Too Good To Go releases first impact report, commits to climate positivity. Retrieved from Sustainable Brands: https://sustainablebrands.com/read/waste-not/too-good-to-go-releases-first-impact-report-commits-to-climate-positivity
Chang, D. (2018, July 06). How much should a brand pay for KOL marketing? Retrieved from LinkedIn: https://www.linkedin.com/pulse/how-much-should-brand-pay-kol-marketing-daniel-chang/
Chang, H. &. (2022). Sustainable consumption in Taiwan retailing: The impact of product features and price promotion on purchase behaviors toward expiring products. Food Quality and Preference, 96, 104452.
Chang, R., & Hsiung, E. (June 2, 2023). Digital Business Laws and Regulations Taiwan 2023-2024. International Comparative Legal Guides.
Circular Taiwan Network. (n.d.). Development of circular economy in Taiwan. Retrieved from Circular Taiwan Network: https://circular-taiwan.org/en/city/taiwan/
Ciulli F, Kolk A, & Boe-Lillegraven S. (2020). Circularity brokers: Digital platform organizations and waste recovery in food supply chains. Journal of Business Ethics,, 167(1), 299-331.
Euromonitor. (n.d.). Convenience Stores in Taiwan. Retrieved from Euromonitor: https://www.euromonitor.com/convenience-stores-in-taiwan/report
Everington, K. (2023, September 14). Taiwan to raise minimum wage to NT$27,470 in 2024. Retrieved from Taiwan News: https://www.taiwannews.com.tw/en/news/4998588
Foodie123. (2021, February 13). Expiring Food App / Avoid Food Waste. Retrieved from Forumosa: https://tw.forumosa.com/t/expiring-food-app-avoid-food-waste/202730/10
foodNEXT 食. (n.d.). 台灣每年廚餘量可堆成1.3萬座101大樓!從產銷供應鏈層層控管降低糧食浪費. Retrieved from 食力 foodNEXT: https://www.foodnext.net/news/newstrack/paper/5234853106 break it down to cite manually
Ho, J. (2023). Billionaire Lin Ming-Hsiung grows Taiwan’s largest supermarket chain PX Mart by acquiring domestic rival. Retrieved from Forbes: https://www.forbes.com/sites/janeho/2023/04/19/billionaire-lin-ming-hsiung-grows-taiwans-largest-supermarket-chain-px-mart-by-acquiring-domestic-rival/?sh=277979671de6
Ministry of Agriculture, E. Y. (n.d.). Ministry of Agriculture, Executive Yuan, R.O.C.(Taiwan). Retrieved from Ministry of Agriculture, Executive Yuan, R.O.C.(Taiwan): https://eng.moa.gov.tw/ws.php?id=2505546
Ministry of Economic Affairs. (2022, 05 11). Industrial Innovation Act. Retrieved from Ministry of Economic Affair: https://law.moea.gov.tw/EngLawContent.aspx?lan=E&id=10512
Mordor Intelligence. (n.d.). Taiwan Retail sector insights. Retrieved from Mordor Intelligence: https://www.mordorintelligence.com/industry-reports/retail-industry-in-taiwan
Morgan, R. (2024). Sustainable Hospitality: Tackling Food Waste in Taiwan’s Hotels. International Journal of Public Health and Safety, 9, 371.
Sheng, C. &. (2022, August 08). ale of two guys: Food delivery market in Taiwan | Data Insights - Measurable AI. . Retrieved from Data Insights - Measurable AI: https://blog.measurable.ai/2021/10/28/tale-of-two-guys-food-delivery-market-in-taiwan-ubereats-versus-foodpanda/
Statista. (n.d.). Taiwan: Retail sales of food and beverage. Retrieved from Statista: https://www.statista.com/statistics/1358352/taiwan-retail-sales-of-food-and-beverage/
Taipei Times. (2023, April 30). Firms battling organic waste crisis. Retrieved from Taipei Times: https://www.taipeitimes.com/News/editorials/archives/2023/04/30/2003798853
Taipei Times. (2024, February 04). Store owner questioned over selling expired goods. Retrieved from Taipei Times Article: https://www.taipeitimes.com/News/taiwan/archives/2024/02/05/2003813112
Taiwan News. (2024, April 24). BBQ restaurant found selling expired Wagyu beef in central Taiwan. Retrieved from Taiwan News: https://www.taiwannews.com.tw/news/5494993?fbclid=IwAR0FvUj6gok9bg0K6MOiz6lD2A49CTVe44MfJ7STupM_8VGEYPSonyWwZXw
Taiwan Trend Research. (2023, March). 餐飲業發展趨勢. Taiwan Trend Research. Retrieved from Taiwan Trend .
ThinkChina. (2023, February 15). Tackling the growing income gap in Taiwan. Retrieved from ThinkChina: https://www.thinkchina.sg/tackling-growing-income-gap-taiwan
Too Good To Go. (2023). Impact Report 2023. Too Good To Go.
Too Good To Go. (2024). About Us. Retrieved from Too Good To Go: https://www.toogoodtogo.com/about-us
Too Good to Go. (n.d.). Our Ambitious Mission: Putting an End to Food Waste Worldwide. Retrieved from Too Good to Go: https://www.toogoodtogo.com/en/blog/our-ambitious-mission-putting-an-end-to-food-waste-worldwide
Too Good To Go. (n.d.). Too Good To Go Announces New Global Milestone: 200 million meals saved. Retrieved from Too Good to Go Press: https://www.toogoodtogo.com/en-gb/press/200-million
UNEP. (2021). UNEP Food Waste Index Report 2021. Retrieved from UNEP - UN Environment Programme: https://www.unep.org/resources/report/unep-food-waste-index-report-2021
US EPA. (2024, January 22). Quantifying Methane Emissions from Landfilled Food Waste. Retrieved from US EPA (United States Environmental Protection Agency): https://www.epa.gov/land-research/quantifying-methane-emissions-landfilled-food-waste
中央社. (2023, January 30). 食物浪費問題嚴重,全球三分之一糧食直接丟棄. 中央社.
台北時報. (2022, July 17). Notes from Central Taiwan: Inflation and the future. Retrieved from Taipei Times: https://www.taipeitimes.com/News/feat/archives/2022/07/18/2003781939
台北時報. (2022, July 20). Uni-President to take full ownership of Carrefour. Retrieved from Taipei Times: https://www.taipeitimes.com/News/biz/archives/2022/07/21/2003782114#:~:text=At%20a%20news%20conference%20late%20on%20Tuesday%2C%20Uni-President,the%2040%20percent%20the%20two%20companies%20currently%20hold
張語屏. (2023). 台灣人超愛吃到飽卻超浪費,每年廚餘量可堆1.3萬座台北101!連鎖餐飲、超商、小農怎麼解決剩食?. Retrieved from 企業今周刊: https://esg.businesstoday.com.tw/article/category/180687/post/202308290010
數位時代 BusinessNext. (2022, May 01). 超商鮮食塞滿貨架每月卻報廢500公噸!剩食問題哪裡卡關?. Retrieved from 數位時代 BusinessNext: https://www.bnext.com.tw/article/68785/convenience-store-food-restore-fn break it down to cite manually
社團法人台灣全民食物銀行協會. (n.d.). 食物浪費問題嚴重,全球三分之一糧食直接丟棄. Retrieved from 社團法人台灣全民食物銀行協會 (Taiwan Food Bank Association): https://www.foodbank-taiwan.org.tw/food-waste-in-taiwan
許稚佳. (2023). 剩食危機1/一年食物浪費21兆 「從產地到餐桌」揪兇手. Retrieved from Yahoo News: https://tw.news.yahoo.com/剩食危機1-年食物浪費21兆-從產地到餐桌-揪兇手-021728140.html
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dc.identifier.urihttp://tdr.lib.ntu.edu.tw/jspui/handle/123456789/96294-
dc.description.abstractNonezh_TW
dc.description.abstractResQPlate aims to serve a solution to address the issue of food waste in Taiwan by facilitating a platform that connects surplus food from suppliers to consumers, thereby reducing food waste and promoting sustainability. The idea starts from the founder’s recognition of Taiwan's abundance of food establishments, along with the average income of the consumers and sustainability practices in the country.
The platform's value proposition revolves around ensuring every meal matters, salvaging plates from waste, and empowering consumers to make environmentally conscious choices without compromising taste or affordability. By offering discounted, quality food options, ResQPlate not only contributes to the reduction of carbon footprints but also enhances brand reputation for suppliers, aligning with sustainability goals.
The proposal comprises 11 chapters, beginning with the motivation of the business, the business concept, industry research using different literature reviews and case references of the successful businesses operating in Western countries, Too Good To Go using the OSGM model, interviews with the owners of different types of restaurants and consumer survey. Internal analysis, conducted through SWOT analysis, altogether informs the development of ResQPlate's Business Model Canvas, targeting consumers aged 15 to 35 with average monthly incomes of 27,000 to 50,000 NTD, and sustainability-conscious preferences.
The food suppliers involve restaurants, retailers, supermarkets and convenience stores, catering services, and hotels. educational events and community-building efforts center around social media platforms, particularly Facebook and Instagram. Key partnerships with government and NGOs aim to certify ResQPlate as a sustainability brand.
The main revenue will come from the commission fee, monthly usage fee, premium subscription fee from the food suppliers, and user app usage fee per transaction. costs structured around app maintenance, CPU and internet fees, development costs, operational expenses, and marketing expenditures. Finally, in later chapters, a five-year objective framework, along with associated challenges, financial structures, uncertainties, and risks, are outlined, guiding ResQPlate's path toward sustainable success.

Keywords: Surplus Food Platform, Food Waste Reduction, Sustainable Consumption
en
dc.description.provenanceSubmitted by admin ntu (admin@lib.ntu.edu.tw) on 2024-12-24T16:12:38Z
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dc.description.provenanceMade available in DSpace on 2024-12-24T16:12:38Z (GMT). No. of bitstreams: 0en
dc.description.tableofcontentsACKNOWLEDGEMENT i
EXECUTIVE SUMMARY ii
TABLE OF CONTENTS iv
TABLE OF FIGURE vii
LIST OF TABLES viii
1. MOTIVATION OF THE BUSINESS 1
1.1 Food waste problem 1
1.2 Growing Food Service Providers Industry 2
1.3 Economy, and cost of living 2
1.4 Consumer Behavior and Lifestyles 3
1.5 Government support for SDG 3
1.6 Lack of linkage 4
2. BUSINESS OVERVIEW 6
2.1 Business Concept 6
2.2 Business Objective 9
3. CASE REFERENCE 10
4. MARKET RESEARCH 13
4.1 Current Food Waste Management Practices in the Taiwan Food Industry 13
4.1.1 Convenience Stores 13
4.1.2 All-you-can-eat Restaurants and Hotels 14
4.1.3 Restaurant Interviews and Findings 16
4.2 Consumer Survey and Findings 18
5. COMPANY ANALYSIS 26
5.1 SWOT Analysis 26
6. BUSINESS MODEL CANVAS 32
6.1 Value Proposition 32
6.2 Customer Segments 32
6.3 Channels 34
6.4 Customer Relationships 34
6.5 Revenue Streams 35
6.6 Key Resources 37
6.7 Key Partnerships 37
6.8 Key Activities 38
6.9 Cost Structure 38
7. MARKETING COMMUNICATION STRATEGY 41
7.1 Informing 41
7.2 Social Media 43
7.3 Food waste awareness event and campaigns 43
8. OBJECTIVES AND KEY CHALLENGES 46
8.1 First-year Objectives 47
8.2 Third-year Objectives 47
8.3 Fifth-year Objectives 48
9. ORGANIZATIONAL MANAGEMENT 49
9.1 Organization Structure 49
9.2 Company Establishment 51
9.3 Rules and Regulations 51
10. FINANCIAL PLAN 52
10.1 Initial Investment and Fund Raising 52
10.2 Cash Flow 54
10.3 Income Statement 55
10.4 Uncertainty and Risk 56
11. CONCLUSION 59
References 60
Appendix I: Research Instrument: Qualitative In-Depth Interview Guide 66
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dc.language.isoen-
dc.subject剩餘食品數字平台zh_TW
dc.subject食物浪費zh_TW
dc.subject永續消費zh_TW
dc.subjectSustainable Consumptionen
dc.subjectSurplus Food Platformen
dc.subjectFood Waste Reductionen
dc.titleResQPlate: 台灣剩餘食品數字平台zh_TW
dc.titleResQPlate: Surplus Food Digital Platform in Taiwanen
dc.typeThesis-
dc.date.schoolyear113-1-
dc.description.degree碩士-
dc.contributor.coadvisor謝源弘zh_TW
dc.contributor.coadvisorYuan-Horng Hsiehen
dc.contributor.oralexamcommittee劉心才;堯里昂zh_TW
dc.contributor.oralexamcommitteeHsin-Tsai Liu;Leon van Jaarsveldten
dc.subject.keyword剩餘食品數字平台,食物浪費,永續消費,zh_TW
dc.subject.keywordSurplus Food Platform,Food Waste Reduction,Sustainable Consumption,en
dc.relation.page68-
dc.identifier.doi10.6342/NTU202404728-
dc.rights.note同意授權(限校園內公開)-
dc.date.accepted2024-12-16-
dc.contributor.author-college管理學院-
dc.contributor.author-dept企業管理碩士專班-
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