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完整後設資料紀錄
DC 欄位 | 值 | 語言 |
---|---|---|
dc.contributor.advisor | 李吉仁 | |
dc.contributor.author | Yen-Chun Lin | en |
dc.contributor.author | 林妍君 | zh_TW |
dc.date.accessioned | 2021-05-20T20:28:38Z | - |
dc.date.available | 2009-08-08 | |
dc.date.available | 2021-05-20T20:28:38Z | - |
dc.date.copyright | 2008-08-08 | |
dc.date.issued | 2008 | |
dc.date.submitted | 2008-08-01 | |
dc.identifier.citation | 中文文獻
許恩德譯,2004,競合策略,臺北:臺灣培生教育出版股份有限公司。Brandenburger, Adam M. and Nalebuff, Barry. J. 1996, Co-opetition, New York, NY: Doubleday. 黃舒駿,2005,數位時代台灣流行音樂產業之競爭動態與商業模式,國立台灣大學國際企業學研究所未出版之碩士論文。 王鈿,2000,從虛擬社群觀點探討女性網站之經營模式—以i-village為例,國立台灣大學商學研究所未出版之碩士論文。 英文文獻 Bellman, R., Clark, Charles E., Malcolm, Donald G., Craft, Clifford J., and Ricciardi, Franc M, 1957, On the Construction of a Multi- Stage, Multi- Person Business Game, Operations Research, 5(4):496-503 Chesbrough, H. 2003, Open Innovation- The New Imperative for Creating and Profiting from Technology, Cambridge, MA: Harvard Business School Press. Chesbrough, H. and Rosenbloom, R. S. 2002, The Role of the Business Model in Capturing Value from Innovation: Evidence from Xerox Corporation’s Technology Spinoff Companies, Industrial and Corporate Change, 11(3):529-555 Fama, E. 1970, Efficient Capital Markets: A Review of Theory and Empirical Work, Journal of Finance, 25: 383-417 Forsythe, R., Nelson, F., Neumann, George R., and Wright, J. 1992, Anatomy of an Experimental Political Stock Market, American Economic Review, 82(5):1142-1161 Gruca, Thomas S., Berg, J., and Cipriano, M. 2003, The Effect of Electronic Markets on Forecasts of New Product Success, Information System Frontiers, 5(1):95-105 Hayek, Friedrich A. 1945, The Use of Knowledge in Society, American Economic Review, 35(4):519-530 Katz, Michael L. and Shapiro, C. 1985, Networking Externalities, Competition and Compatibility, American Economic Review, 75(3):424-440 Lucas, Robert E. Jr. 1972, Expectations and the Neutrality of Money, Journal of Economic Theory, 4:103-124 Lucas, Robert E. Jr. 1973, Some International Evidence on Output- Inflation Trade-offs, American Economic Review, 63:326-334 Lucas, Robert E. Jr. 1976, Econometric Policy Evaluation: A Critique in the Phillips Curve and Labor Markets, Carnegie Rochester Conference, 1:19-46 Mahadevan, B. 2000, Business Models for Internet- based e- Commerce: An Anatomy, California Management Review, 42(4):55-69 Rappa, M. 2000, Managing the Digital Enterprise, http://digitalenterprise.org/ethics/ethics_text.html (accessed July 11, 2008) Muth, John F. 1961, “Rational Expectations and The Theory of Price Movements,” Econometrica, 29:315-335 Osterwalder, A., Pigneur, Y., and Tucci, C. L., 2005, Clarifying Business Models: Origins, Present, and Future of the Concept, Communications of the Association of Information System, 16:1-25 Servan-Schreiber E., Wolfers J., Pennock, Davis M., and Galebach B. 2004, Prediction Markets: Does Money Matter? Electornic Markets, 14(3):243-251 Spann, M. and Skiera, B. 2003, Internet- Based Virtual Stock Markets for Business Forecasting, Management Science, 49(10):1310-1326 Shapiro, C. and Varian, Hal R. 1998, Information Rules: A Strategic Guide to the Networking Economy, Cambridge, MA: Harvard Business School Press Timmers, P. 1998, Business Models for Electronic Markets, Electronic Markets, 8(2):3-8 Wolfers, J. and Zitzewitz, E. 2004, Prediction Markets, Journal of Economic Perspectives, 18(2):107-126 Wolfers, J. and Zitzewitz, E. 2006, Prediction Markets in Theory and Practice, NBER Working Papers, 12083 網站部份 Alexa (http://www.alexa.com/site/ds/top_sites?ts_mode=global) Hollywood Stock Exchange (www.hsx.com) IFPI財團法人國際唱片業交流協會(http://www.ifpi.org.tw/) HSX Research (http://www.hsxresearch.com) Taiwan Ranker (http://www.taiwanrank.tw/) Swarchy (http://nccu.swarchy.org/) Karin Partners Inc. (http://www.karin-p.com/service.html/) 藝能證券(http://www.gse.jp/) 藝★TRADE SNS(http://trading.gse.jp/) | |
dc.identifier.uri | http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/9559 | - |
dc.description.abstract | 1988年,愛荷華電子市場(Iowa Electronic Market;IEM)運用網路虛擬股市預測美國總統大選,結果出乎意料的準確,從此開啟了學術界對網路虛擬股市之研究。由於網路虛擬股市可以有效地將結果透過價格表現出來,讓玩家一目瞭然得知該結果可能發生之機率,因此也開展了其他的應用,包括將標的物改成球員、明星,甚至為新產品開發等等。儘管如此,過去二十年來的學術探討中,卻鮮少有討論網路虛擬股市之營運模式的研究。
另一方面,由於受到音樂數位化技術的影響,台灣唱片市場快速萎縮,歌星必須轉型為全方位藝人,方能體現其市場價值,然而,國內迄今尚未出現能夠客觀衡量藝人價值之機構與體制。結合上述兩項動機,本研究將針對藝人網路虛擬股市交易經營模式進行規劃,同時,以一家正在發展中的藝人網站Starsdaq,進行個案式的研究,期能分析現有之網路虛擬股市,找出其成功要素後,再延伸至Starsdaq的營運模式設計,特別著重在Starsdaq與現行網站不同的收費策略,進行探討與建議。 本研究發現,現有網路虛擬股市具有以下五個成功之重要特性:為該領域之先行者、網站流量大且穩定、主要獲利來源為廣告及其他服務、遊戲本身吸引人及結合社群功能。玩家在此扮演著供應者之角色,提供該網站預測資料及交易資料。另外,本研究認為Starsdaq之收費營運模式雖有可能因向玩家收費而導致玩家離開,但只要配合相關配套措施以維持網站之流量,此收費模式仍然可行,因此給予其配套措施之相關建議,包括:利用提高玩家參與動機、建立形象及策略聯盟來擴大玩家人數,提高遊戲品質、增加Starsdaq之獨特性與增加誘因來提高玩家所投入之金額。 | zh_TW |
dc.description.abstract | The Iowa Electronic Market (IEM)successfully predicted the outcome of the U.S. presidential election in 1988, which result attracted a great attention from the public and subsequent academic research on the merit and structure of developing virtual stock markets (VSMs). In addition to event, the underlying assets of such a VSM can be athletes, artists or any new products. Despite of a high research interest, little attention has been paid on the feasibility of business models of VSM, which motivate this thesis research.
In addition, due to the increasing popularity of digital music, the music industry faced a sever sales decline in the past ten years and talent singers have to create their own market value through becoming performing artists. Therefore, a market in which an individual artist can be objectively evaluated would be critical to a positive development of the ecosystem of the music industry. Bulding upon these two drivers, the present research is to undertake a case-based research on a newly created, internet-based artist VSM, Startsdaq, by comparing other VSMs and defining its business model. The artists can be ranked based on the frequency and impact of downloaded songs in the internet, karaokis, CD, concert and movie ticket sales, the frequencey of media exposure, the size of fan club membership, and te number of google search returns and television appearances. Based on Henry Chesbrough’s suggestion of business model and Brandenburger and Nalebuff’s insight on value net, we identify five key factors as essential to a successful VSM. These five key factors include the first mover advantage, heavy and steady traffic volume, relying upon advertisement and other added services as profit source, game design attractiveness, and website online community. Finally, we conclude that charging participants is a feasible way to run VSMs. But the fee structure should be linked to other strategies, such as enhancing participants’ motivation, website reputation, and strategy alliances, among others. | en |
dc.description.provenance | Made available in DSpace on 2021-05-20T20:28:38Z (GMT). No. of bitstreams: 1 ntu-97-R95724045-1.pdf: 6190363 bytes, checksum: 79f81cd11e6197e616a7e5b7041576c2 (MD5) Previous issue date: 2008 | en |
dc.description.tableofcontents | 謝辭 I
摘 要 II 目 錄 IV 圖目錄 V 第一章 緒論 1 第一節 研究動機與背景 1 第二節 研究問題與目的 2 第三節 研究方法 2 第四節 論文章節架構 3 第二章 文獻回顧 5 第一節 經營模式 5 第二節 價值網理論 6 第三節 網路外部性與套牢效果 9 第三章 網路虛擬股市 11 第一節 網路虛擬股市 11 第二節 網路虛擬股市之設計 16 第三節 HOLLYWOOD STOCK EXCHANGE (HSX) 19 第四節 日本藝能證券(GSE) 29 第五節 未來事件交易所(SWARCHY) 38 第六節 小結 47 第四章 星達客網站個案 50 第一節 STARSDAQ之緣起 51 第二節 STARSDAQ之網路虛擬股市設計 52 第三節 STARSDAQ之營運模式 56 第四節 標竿網站與STARSDAQ之比較 62 第五節 STARSDAQ收費後之策略建議 64 第六節 小結 68 第五章 結論與建議 69 第一節 研究結論 69 第三節 研究建議 70 參考文獻 71 中文文獻 71 英文文獻 71 網站部份 73 | |
dc.language.iso | zh-TW | |
dc.title | 藝人網路虛擬股市之營運模式分析 | zh_TW |
dc.title | A Study on Business Model of Internet-Based Artist Virtual Stock Market | en |
dc.type | Thesis | |
dc.date.schoolyear | 96-2 | |
dc.description.degree | 碩士 | |
dc.contributor.oralexamcommittee | 陳振祥,陳俊忠 | |
dc.subject.keyword | 網路虛擬股市,經營模式,藝人鑑價機制, | zh_TW |
dc.subject.keyword | Virtual Stock Market,Business Model,Artist Valuation, | en |
dc.relation.page | 73 | |
dc.rights.note | 同意授權(全球公開) | |
dc.date.accepted | 2008-08-01 | |
dc.contributor.author-college | 管理學院 | zh_TW |
dc.contributor.author-dept | 國際企業學研究所 | zh_TW |
顯示於系所單位: | 國際企業學系 |
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