影響民眾其環境友善支付意願之因子分析：臺灣與印尼之比較研究

Abstract

本研究探討了台灣與印尼民眾為改善環境條件的支付意願（WTP），並著重於經濟、教育和認知因素對環保行為的影響。透過全面的問卷調查和先進的統計分析，本研究提供了影響居民環境態度和行為的人口統計和認知驅動因素的見解。主要研究結果表明，性別差異顯著，女性表現出更高的支付意願。此外，教育和收入顯著影響印尼的環境承諾，而內在的環境價值在台灣則更具影響力。研究也強調了環境意識和態度在兩國中作為支付意願強烈預測因素的重要性。比較分析強調了在兩國制定提升環境永續性的策略時需要量身定制的必要性。在台灣，應著重提升自我效能感並利用高教育水準來促進對永續實踐的更深入參與。而在印尼，明確的事實資訊和經濟誘因對於彌補環境知識差距和鼓勵對永續改善的投資至關重要。研究也擴展了其探索範圍，建議未來的研究應涉及商業、工業和公共機構，以提供對環境永續性的整體觀點。透過識別環保行為的主要驅動因素和障礙，本研究為政策制定者、教育工作者和環境倡議者提供了製定有干預措施的可行見解，旨在促進節能和永續性。總體而言，本研究不僅為環境經濟學和行為學的學術討論做出了貢獻，也為在不同社會經濟和文化背景下增強永續性努力提供了實用建議。研究結果對制定旨在培養永續文化的政策和策略具有關鍵意義，最終推動台灣和印尼的長期行為改變。

This study explores the willingness to pay (WTP) for improved environmental conditions in Taiwan and Indonesia, focusing on the impact of economic, educational, and cognitive factors on pro-environmental behavior. Through comprehensive surveys and advanced statistical analyses, this research provides insights into the demographic and cognitive drivers influencing residents' environmental attitudes and behaviors. Key findings indicate significant gender differences, with women demonstrating higher WTP. Additionally, education and income significantly affect environmental commitments in Indonesia, while intrinsic environmental values are more influential in Taiwan. The study also highlights the critical role of environmental awareness and attitudes as strong predictors of WTP in both countries. The comparative analysis underscores the necessity of tailored strategies to enhance environmental sustainability in both countries. In Taiwan, the focus should be on boosting self-efficacy and leveraging high educational attainment to foster deeper engagement with sustainable practices. In Indonesia, clear, factual information and financial incentives are essential to bridge the gap in environmental knowledge and encourage investment in sustainable improvements. The study extends its exploration beyond residential buildings, proposing future research into commercial, industrial, and public institutions to provide a holistic view of environmental sustainability. By identifying the key drivers and barriers to pro-environmental behavior, this research offers actionable insights for policymakers, educators, and environmental advocates to develop targeted interventions that promote energy conservation and sustainability. Overall, this study not only contributes to the academic discourse on environmental economics and behavior but also provides practical recommendations for enhancing sustainability efforts in diverse socio-economic and cultural contexts. The findings are pivotal for informing policies and strategies aimed at fostering a culture of sustainability, ultimately driving long-term behavioral change in Taiwan and Indonesia.