以跨理論模式評估資深商業經營者使用課程促進運動行為之進程

Abstract

規律運動可以促進健康並維持良好身心狀況，因此許多健康管理課程或活動都會藉由整合行為改變模式來提昇促進運動的效果。本論文以質性研究為方法探討32位資深商業經營者，在完成為期16週由國立臺灣大學管理學院碩士在職專班提供的整合性體適能課程後進行半結構式訪談，藉由分析訪談內容分析受訪者對於課程各種要素的感受以及運動行為改變的進程。首先依據課程前後的運動行為將受訪者分群，再使用跨理論模式的行為改變過程、行為利益、行為障礙等構面，將訪談內容進行分析與比較，同時檢視受訪者的運動行為改變是否與這些因素有關。研究結果發現整合性體適能課程確實可以有效促進大部分資深商業經營者的規律運動行為，同時有些課程要素－例如報名參加競賽與準備參賽－能夠同時提供多項行為改變過程並提升其影響效果；其中兩種行為改變過程：協助關係和自我解放，對於資深商業經營者來說，能更有效影響運動的執行與維持過程。本研究的結果希望可作為日後提升運動促進的課程成效，或是想要影響資深商業經營者運動行為時的規劃與調整參考。

Regular exercise improves health and maintains both physical and psychological conditions, so many behavioral change models are integrated into health promotion programs and courses to improve the efficiency of exercise promotion. This qualitative study aimed to analyze the effects of exercise promotion on 32 senior manager participants after finishing a 16-week comprehensive fitness course from the National Taiwan University-Executive Master of Business Management (NTU-EMBA). Semi-structured interviews were conducted, transcribed, and interpreted using the Transtheoretical Model (TTM). Each participant's change of exercise patterns was classified, and the sensation of processes of change (POC), along with exercise pros and cons from course components, were analyzed. The results revealed that this NTU-EMBA fitness course could promote the exercise of senior managers and that the course components, such as the involvement of sports competitions, were effective. Specifically, the POC “helping relationships and “self-liberation” were helpful for the promotion and maintenance of exercise of senior managers. This study proposed a behavioral change model application to evaluate the effect of exercise promotion of a fitness course and health strategies, including inter-relationship and goal announcement, which may help promote the exercise of senior managers.