請用此 Handle URI 來引用此文件：
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| DC 欄位 | 值 | 語言 |
|---|---|---|
| dc.contributor.advisor | 陳家麟 | zh_TW |
| dc.contributor.advisor | Chialin Chen | en |
| dc.contributor.author | Chanakarn Poolsawat | zh_TW |
| dc.contributor.author | Chanakarn Poolsawat | en |
| dc.date.accessioned | 2024-08-15T16:15:59Z | - |
| dc.date.available | 2024-08-16 | - |
| dc.date.copyright | 2024-08-15 | - |
| dc.date.issued | 2024 | - |
| dc.date.submitted | 2024-07-23 | - |
| dc.identifier.citation | Bangkok Post.(2019).Tech provides caring touch for elderly. https://www.bangkokpost.com/business/1744099/tech-provides-caring-touch-for-elderly
Bangkok post.(2022).More elderly living alone. https://www.bangkokpost.com/life/social-and-lifestyle/2355964/more-elderly-living-alone-study Bangkok post.(2023).Helping seniors to a better life. https://www.bangkokpost.com/opinion/opinion/2550511/helping-seniors-to-a-better-life EWAC. (2024).(2018) Falls in Geriatric populations and Hydrotherapy as an intervention; A Brief Review https://www.ewacmedical.com/knowledge/category/aquatic-therapy-knowledge/pathology/geriatrics Forbes. (2022). Bracing For The Silver Tsunami https://www.forbes.com/sites/deborahwince-smith/2022/02/25/bracing-for-the-silver-tsunami/?sh=3be8564a33e4 Forbes. (2024). Porter’s Five Forces: Definition & How To Use The Model. https://www.forbes.com/advisor/business/porters-five-forces/ Hofstede. (2024). Country Comparison Tool https://www.hofstede-insights.com/country-comparison-tool?countries=thailand Investopedia. (2024). Marketing Mix: The 4 Ps of Marketing and How to Use Them. https://www.investopedia.com/terms/m/marketing-mix.asp Krungthai Compass.(2021). Personalized food industry. https://krungthai.com/Download/news/MediaFile_416SlidePersonalizedfood.pdf Kasikorn research. (2018) https://www.kasikornbank.com/international-business/en/Thailand/Intelligence/Pages/201811_Thailand_Ageing_Business.aspx Lorthanavanich, D. (2021), ‘Introduction’, in Lorthanavanich, D. and O. Komazawa (eds.). Population Ageing in Thailand Long-term Care Model: Review of Population Ageing Practices and Policies, Vol. 2. ERIA Research Project Report FY2021 No. 06b, Jakarta: ERIA, pp.1-11. La-Z-Boy.(2019).9 elderly activities. https://www.lazboythailand.com/inspiration/49/9-elderly-activities Mitteywin, T. (2018). Business model of elderly day center for housing project. Bangkok: Thammasat University. http://ethesisarchive.library.tu.ac.th/thesis/2019/TU_2019_6102043152_12016_12256.pdf National Statistic Office.(2021). Report on the 2021 Survey of the Older Persons in Thailand. http://www.nso.go.th/sites/2014en/Survey/social/domographic/OlderPersons/2021/fullreport_64.pdf NIH. (2023). SWOT Analysis. https://www.ncbi.nlm.nih.gov/books/NBK537302 NO&T Asia Legal Review No.33 (March, 2021).SUMMARY OF KEY LICENSES AND REQUIREMENTS CONCERNING ELDERLY CARE SERVICES (Thailand). https://www.noandt.com/en/publications/publication21694 Nitivorakunapan, P. (2008). Elderly Behavior, Activities of Daily Living and Spatial Requirements in Public Housing Projects: Case Studies of Tong Song Hong and Klong Chan Housing Project. Bangkok: Thammasat University. PROP NEST ASIA News. (2022). Thailand’s Booming Retirement Communities: A Closer Look at the Growing Demand for Senior Living Properties. https://www.propnestasia.com/news/thailands-booming-retirement-communities-a-closer-look-at-the-growing-demand-for-senior-living-properties Rungruangpol, W. (2019). สถานดูแลผู้สูงอายุเฉพาะกลางวัน จุดเริ่มต้นของธุรกิจดูแลผู้สูงอายุ Marketeeronline: https://marketeeronline.co/archives/103119 SCBEIC.(2015).The business of aging and opportunities in care for the elderly. https://www.scbeic.com/en/detail/product/1676 Strategyzer. (2024). Business models: the toolkit to design a disruptive company. https://www.strategyzer.com/business-models-the-toolkit-to-design-a-disruptive-company Strategyzer. (2024). The Value Proposition Canvas. https://www.strategyzer.com/library/the-value-proposition-canvas Sustanability.(2022).14(14), 8388.Issues and Needs of Elderly in Community Facilities and Services: A Case Study of Urban Housing Projects in Bangkok, Thailand. https://doi.org/10.3390/su14148388 Thai Appraisal and Estate Agents Foundation, (2024) https://www.thaiappraisal.org/thai/value/value.php Thailand Investment Review.(2019). Silver Economy Opportunities with Thailand’s growing senior population. https://www.boi.go.th/upload/content/TIR_JULY2019.pdf Thai PBS.(2022).Thailand ranked Asia’s best and world’s 11th best place to retire. https://www.thaipbsworld.com/thailand-ranked-asias-best-and-worlds-11th-best-place-to-retire Thai PBS. (2023). Gearing up for the grey: How an aging population is creating new business opportunities. https://www.thaipbsworld.com/gearing-up-for-the-grey-how-an-aging-population-is-creating-new-business-opportunities/ THE NATION. (2023). Thailand will become 'super aged' society by 2036, predicts Dept of Health. https://www.nationthailand.com/thailand/general/40029274 UNFPA.(2019). A Life-Cycle Approach to Ageing in Thailand. https://thailand.unfpa.org/sites/default/files/pub-pdf/framework_on_ageing.pdf World Health Organization. (2023). Thailand’s leadership and innovations towards healthy ageing. https://www.who.int/southeastasia/news/feature-stories/detail/thailands-leadership-and-innovation-towards-healthy-ageing Zarem, J. E. (2010). Today's Continuing Care Retirement Community (CCRC) https://www.seniorshousing.org/filephotos/research/CCRC_whitepaper.pdf อนัตรเสน, ส. (2015). รู้สึกเหมือนไปเอง! ปลดล๊อก 10 ข้อสงสัย “บ้านพักคนชรา” ที่คุณไม่เคยรู้. https://www.thairath.co.th/news/local/492523 ลุยไม่รู้โรย สูงวัยดี๊ดี. (2016).โรงเรียนสูงวัยบ้านขุนทะเล. Youtube: ThaiPBS. Bankuntalae, Surat Thani, Thailand. | - |
| dc.identifier.uri | http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/94215 | - |
| dc.description.abstract | Thailand faces a rapidly aging population, presenting a significant opportunity for senior housing solutions. Velacare is poised to capture this growing market by offering a unique approach that fosters independence, self-confidence, and overall well-being for residents.
Meeting the Needs of Thailand's Aging Population Thailand's demographics are shifting, with a growing segment of the population 60 years and older. This trend creates a strong demand for high-quality senior housing options. Velacare is strategically positioned to meet this demand by providing exceptional living experiences that cater to the evolving needs and aspirations of Thai seniors. Empowering Independence and Confidence Velacare goes beyond custodial care and believes in fostering a supportive environment that empowers residents to maintain their independence and self-confidence. Our services and amenities are designed to promote physical and mental well-being, encouraging an active and fulfilling lifestyle. A Holistic Approach to Senior Living Velacare recognize that senior well-being extends beyond physical health. Velacare offers a holistic approach that incorporates emotional, social, and spiritual needs. Through enriching activities, social events, and personalized care plans, Velacare creates a vibrant and engaging community where residents can thrive. Choosing senior housing is a significant decision. At Velacare, we are dedicated to providing a safe, comfortable, and enriching environment that celebrates Thai culture and empowers residents to live life to the fullest. | zh_TW |
| dc.description.abstract | Thailand faces a rapidly aging population, presenting a significant opportunity for senior housing solutions. Velacare is poised to capture this growing market by offering a unique approach that fosters independence, self-confidence, and overall well-being for residents.
Meeting the Needs of Thailand's Aging Population Thailand's demographics are shifting, with a growing segment of the population 60 years and older. This trend creates a strong demand for high-quality senior housing options. Velacare is strategically positioned to meet this demand by providing exceptional living experiences that cater to the evolving needs and aspirations of Thai seniors. Empowering Independence and Confidence Velacare goes beyond custodial care and believes in fostering a supportive environment that empowers residents to maintain their independence and self-confidence. Our services and amenities are designed to promote physical and mental well-being, encouraging an active and fulfilling lifestyle. A Holistic Approach to Senior Living Velacare recognize that senior well-being extends beyond physical health. Velacare offers a holistic approach that incorporates emotional, social, and spiritual needs. Through enriching activities, social events, and personalized care plans, Velacare creates a vibrant and engaging community where residents can thrive. Choosing senior housing is a significant decision. At Velacare, we are dedicated to providing a safe, comfortable, and enriching environment that celebrates Thai culture and empowers residents to live life to the fullest. | en |
| dc.description.provenance | Submitted by admin ntu (admin@lib.ntu.edu.tw) on 2024-08-15T16:15:59Z No. of bitstreams: 0 | en |
| dc.description.provenance | Made available in DSpace on 2024-08-15T16:15:59Z (GMT). No. of bitstreams: 0 | en |
| dc.description.tableofcontents | Executive Summary iii
List of Tables vi-vii List of Figures viii Chapter 1:Introduction 1-5 Overview of the Senior Care Housing Venture 1 Mission and Vision 1-2 Core Values 3 Keys to Success 3-5 Chapter 2:Review of Literature 6-16 Overview of the Industry and Market 6-8 Background of Thailand's Aging Population 8-10 Real Estate for Elderly in Thailand 11 Growing Market and Benefits 12-13 Emerging Trends in Senior Care Housing 13-14 Initial Supposition and Discussion of Implications 14-16 Chapter 3: Research Design and Method 17-26 Research Objectives and Methodology 17-19 Data Analysis and Results 20-26 Chapter 4: Business Model Canvas 27-39 Chapter 5: Strategic Planning 40-58 SWOT Analysis 40-43 Five Forces Analysis 43-56 Competitors Analysis 56-58 Chapter 6: Marketing Plan 59-63 Marketing Mix (4P) 59-61 STP 61-63 Chapter 7: Operational Planning 64-81 Site Selection Criteria 64-67 Construction Planning 67-69 Project Development 69-75 Process of Service 75-78 Internal Management 79-81 Chapter 8: Financial Projections 82-90 Financial Assumptions 82-89 Profit and Loss Estimation 89-90 Chapter 9: Project Evaluation and Contingency Plans 91-112 Performance Measurement 91-92 Contingency Plans 92-93 References 94-97 | - |
| dc.language.iso | en | - |
| dc.subject | 個人化計劃 | zh_TW |
| dc.subject | 老年住房 | zh_TW |
| dc.subject | 社區 | zh_TW |
| dc.subject | community | en |
| dc.subject | senior housing | en |
| dc.subject | personalized plan | en |
| dc.title | 為泰國的幸福退休打造老年住房 | zh_TW |
| dc.title | Velacare: Shaping Senior Housing for a Happy Retirement in Thailand | en |
| dc.type | Thesis | - |
| dc.date.schoolyear | 112-2 | - |
| dc.description.degree | 碩士 | - |
| dc.contributor.oralexamcommittee | 張佳欽;簡睿哲 | zh_TW |
| dc.contributor.oralexamcommittee | Jia-King Chang ;Bryan Jean | en |
| dc.subject.keyword | 老年住房,個人化計劃,社區, | zh_TW |
| dc.subject.keyword | senior housing,personalized plan,community, | en |
| dc.relation.page | 97 | - |
| dc.identifier.doi | 10.6342/NTU202402017 | - |
| dc.rights.note | 同意授權(限校園內公開) | - |
| dc.date.accepted | 2024-07-24 | - |
| dc.contributor.author-college | 管理學院 | - |
| dc.contributor.author-dept | 企業管理碩士專班 | - |
| 顯示於系所單位： | 管理學院企業管理專班(Global MBA) | |
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