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請用此 Handle URI 來引用此文件: http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/94081
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dc.contributor.advisor劉好迪zh_TW
dc.contributor.advisorAdrian Rauchfleischen
dc.contributor.author秦李欣zh_TW
dc.contributor.authorLi-Xin Qinen
dc.date.accessioned2024-08-14T16:35:43Z-
dc.date.available2024-08-15-
dc.date.copyright2024-08-13-
dc.date.issued2024-
dc.date.submitted2024-08-07-
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dc.identifier.urihttp://tdr.lib.ntu.edu.tw/jspui/handle/123456789/94081-
dc.description.abstract2018年被廣泛認為是新氣候行動主義的開端,以Greta Thunberg的氣候罷課運動為開端。在這之後,一些新氣候行動主義組織,如 Extinction Rebellion、Just Stop Oil也因為他們激進的公民不服從運動,獲得了大量的媒體報道和公眾關注度。然而,這些有爭議的氣候抗議形式,在獲得關注的同時,也可能引起了公眾的反感。
本研究以YouTube作為主要研究平台,試圖探索YouTube上的新氣候行動主義社群。社群中的視頻內容和觀眾反應也將被進一步探索,以期瞭解YouTube上新氣候行動主義社群的完整傳播樣貌。
研究發現,在YouTube的新氣候行動主義社群網路中,極右翼和保守派媒體佔據中間位置,而新氣候行動主義組織,如Just Stop Oil和Extinction Rebellion則在整個社群網路中處於較為邊緣的位置。在視頻內容方面,社群中的視頻大多呈現採用激進抗議形式的氣候活動家和民眾,產生衝突的現場畫面,只有少數的集群產出了對新氣候主義較為正面的視頻內容。此研究還進一步對視頻框架進行研究,結果顯示,社群中的大多數視頻採用情節框架,以導致集群中的觀眾反應多為負面。然而,這個研究還發現,比起情節框架,採用主題框架的視頻內容能顯著提高觀眾對新氣候主義的正面情緒。
zh_TW
dc.description.abstract2018 is widely regarded as the beginning of new climate activism, marked by Greta Thunberg's school strike for climate change. Following this, organizations like Extinction Rebellion and Just Stop Oil gained significant media attention and public interest through acts of civil disobedience. However, these controversial protests, while drawing media coverage, may also provoke public backlash.
This study uses YouTube as the research platform to explore the social network of the new climate activism community. Videos and audience reactions are further assessed to explore the new climate activism community on YouTube.
The study found that in the YouTube new climate activism community, far-right and conservative media occupy central positions, while organizations like Just Stop Oil and Extinction Rebellion are situated on the edge. The video content primarily consists of radical protests or confrontations between activists and the public, with only a few clusters producing more positive videos about climate activism. Further analysis of frames reveals that most videos in the community adopt episodic frames, leading to many negative emotional reactions from the audience. However, the study also found that compared to episodic frames, thematic frames significantly enhance audiences' positive reactions to new climate activism.
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dc.description.tableofcontents摘要 i
Abstract ii
目次 Index iii
圖次 Figure Index v
表次 Figure Index vi
I. Introduction 1
II. Literature Review 6
1. Environmental and climate activism 6
1.1 A brief history of the environmental movement and climate movement 6
1.2 Digital perspective of climate activism 8
1.3 New climate activism: what is ‘new’? 10
2. Activism and media 12
2.1 Why is the media important for activism? 12
2.2 Framing effect: thematic versus episodic frames 14
2.3 Climate activism framed by media 16
3. New Climate activism demonstrated on YouTube 17
3.1 YouTube 17
3.2 Public Engagement on YouTube 18
3.3 Public engagement in climate change on YouTube 19
III. Research Question 22
IV. Research Design and Methods 25
1. Research Design 25
2. Methods and Data 27
2.1 Comment overlap analysis 27
2.2 Topic model 29
2.3 Content analysis 31
2.3 Sentiment analysis 34
V. Result 36
1. New climate activism community 36
2. Video frame and audience emotion 52
2.1 Video frame 52
2.2 Audience Emotion 64
2.3 Frame and Emotion 66
VI. Discussion 71
VII. Research Limitations & Future Research 76
Reference 78
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dc.language.isoen-
dc.subject新氣候行動主義zh_TW
dc.subjectYouTubezh_TW
dc.subject框架zh_TW
dc.subject評論重疊分析zh_TW
dc.subject主題模型zh_TW
dc.subject情感分析zh_TW
dc.subject內容分析zh_TW
dc.subjectYouTubeen
dc.subjectContent analysisen
dc.subjectSentiment analysisen
dc.subjectTopic modelen
dc.subjectComment overlap analysisen
dc.subjectFrameen
dc.subjectNew climate activismen
dc.titleYouTube上的新氣候行動主義zh_TW
dc.titleNew Climate Activism on YouTubeen
dc.typeThesis-
dc.date.schoolyear112-2-
dc.description.degree碩士-
dc.contributor.oralexamcommittee謝吉隆;許詩嫻zh_TW
dc.contributor.oralexamcommitteeJi-Lung Hsieh;Shih-Hsien Hsuen
dc.subject.keyword新氣候行動主義,YouTube,框架,評論重疊分析,主題模型,情感分析,內容分析,zh_TW
dc.subject.keywordNew climate activism,YouTube,Frame,Comment overlap analysis,Topic model,Sentiment analysis,Content analysis,en
dc.relation.page87-
dc.identifier.doi10.6342/NTU202403800-
dc.rights.note同意授權(限校園內公開)-
dc.date.accepted2024-08-11-
dc.contributor.author-college社會科學院-
dc.contributor.author-dept新聞研究所-
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