請用此 Handle URI 來引用此文件：
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| DC 欄位 | 值 | 語言 |
|---|---|---|
| dc.contributor.advisor | 許文馨 | zh_TW |
| dc.contributor.advisor | Wen-Hsin Hsu | en |
| dc.contributor.author | 黃浩剛 | zh_TW |
| dc.contributor.author | Tony Huang | en |
| dc.date.accessioned | 2024-08-14T16:13:48Z | - |
| dc.date.available | 2024-08-15 | - |
| dc.date.copyright | 2024-08-13 | - |
| dc.date.issued | 2024 | - |
| dc.date.submitted | 2024-08-01 | - |
| dc.identifier.citation | Abakah, E. J. A., Tiwari, A. K., Alagidede, I. P., & Gil-Alana, L. A. (2022). Re- examination of risk-return dynamics in international equity markets and the role of policy uncertainty, geopolitical risk and VIX: Evidence using Markov-switching copulas. Finance Research Letters, 47, 102535. https://doi.org/10.1016/j.frl.2021.102535
Ahmad, T., Zhang, D., Huang, C., Zhang, H., Dai, N., Song, Y., & Chen, H. (2021). Artificial intelligence in sustainable energy industry: Status Quo, challenges and opportunities. Journal of Cleaner Production, 289, 125834. https://doi.org/10.1016/j.jclepro.2021.125834 Aloo, B. N., Tripathi, V., Makumba, B. A., & Mbega, E. R. (2022). Plant growth- promoting rhizobacterial biofertilizers for crop production: The past, present, and future. Frontiers in Plant Science, 13, 1002448. https://doi.org/10.3389/fpls.2022.1002448 Archsmith, J., Muehlegger, E., & Rapson, D. S. (2022). Future paths of electric vehicle adoption in the United States: predictable determinants, obstacles, and opportunities. Environmental and Energy Policy and the Economy, 3(1), 71-110. https://www.journals.uchicago.edu/doi/full/10.1086/717219 Buchande, S. (2023, May 19). [latest] global wearable payment devices market size, forecast, analysis & share surpass US$ 165 bn by 2030, at 30% CAGR. LinkedIn. https://www.linkedin.com/pulse/latest-global-wearable-payment-devices-market- size-share-buchande Bharadiya, J. P. (2023). Machine learning and AI in business intelligence: Trends and opportunities. International Journal of Computer (IJC), 48(1), 123-134. https://www.researchgate.net/profile/Jasmin-Bharadiya- 4/publication/371902170_Machine_Learning_and_AI_in_Business_Intelligence_Tr ends_and_Opportunities/links/649afb478de7ed28ba5c99bb/Machine-Learning-and- AI-in-Business-Intelligence-Trends-and- Opportunities.pdf?origin=journalDetail&_tp=eyJwYWdlIjoiam91cm5hbERldGFpb CJ9 Buchande, S. (2023, May 25). According to CMI Global Health and fitness industry market size, forecast, analysis & share surpass US$ 125.23 bn BY2030. https://www.linkedin.com/pulse/according-cmi-global-health-fitness-industry- market-size-buchande Boz, Z., Korhonen, V., & Koelsch Sand, C. (2020). Consumer considerations for the implementation of sustainable packaging: A review. Sustainability, 12(6), 2192. https://doi.org/10.3390/su12062192 Chun, F. I.-. L. P. (2023, May 24). Fitness industry boom: Taiwan boasts 900 gyms, 80% more than in 2019- Formosa News. Formosa News. https://english.ftvnews.com.tw/news/2023524W02EA Chun, F. I.-. L. P. (2023, May 24). Fitness industry boom: Taiwan boasts 900 gyms, 80% more than in 2019- Formosa News. Formosa News. https://english.ftvnews.com.tw/news/2023524W02EA Global Wellness Institute. (2024, January 30). Global Wellness Institute ranks 145 countries by wellness market size -. https://globalwellnessinstitute.org/press-room/press- releases/gwi-country-rankings-jan2024/ Jakovljevic, M., Lamnisos, D., Westerman, R., Chattu, V. K., & Cerda, A. (2022). Future health spending forecast in leading emerging BRICS markets in 2030: health policy implications. Health research policy and systems, 20(1), 23. https://link.springer.com/article/10.1186/s12961-022-00822-5 Kercher, V. M., Kercher, K., Bennion, T., Yates, B. A., Feito, Y., Alexander, C., ... & Miguel, Á. (2021). Fitness trends from around the globe. ACSM's Health & Fitness Journal, 25(1), 20-31.https://journals.lww.com/acsm- healthfitness/fulltext/2021/01000/fitness_trends_from_around_the_globe.7.aspx?_g a=2.102993024.124260809.1630302102-1204968146.1623860961 Mourtzis, D., Angelopoulos, J., & Panopoulos, N. (2022). A Literature Review of the Challenges and Opportunities of the Transition from Industry 4.0 to Society 5.0. Energies, 15(17), 6276. https://doi.org/10.3390/en15176276 Rabbat, C., Awad, S., Villot, A., Rollet, D., & Andrès, Y. (2022). Sustainability of biomass-based insulation materials in buildings: Current status in France, end-of- life projections and energy recovery potentials. Renewable and Sustainable Energy Reviews, 156, 111962. https://doi.org/10.1016/j.rser.2021.111962 Rizzo, N. (2023, November 2). Fitness industry statistics 2021-2028 [market research]. RunRepeat. https://runrepeat.com/fitness-industry Ryan, M. (2022, December 22). Why did the number of gyms in Taiwan increase by 406% between 2013 and 2020? https://www.linkedin.com/pulse/why-did-number-gyms- taiwan-increase-406-between-2013-2020-ryan Stampa, E., Schipmann-Schwarze, C., & Hamm, U. (2020). Consumer perceptions, preferences, and behavior regarding pasture-raised livestock products: A review. Food Quality and Preference, 82, 103872. https://doi.org/10.1016/j.foodqual.2020.103872 Topic: Health & fitness clubs. (2024, January 10). Statista. https://www.statista.com/topics/1141/health-and-fitness-clubs/ Toussaint, M., Cabanelas, P., & González-Alvarado, T. E. (2021). What about the consumer choice? The influence of social sustainability on consumer's purchasing behavior in the Food Value Chain. European Research on Management and Business Economics, 27(1), 100134. https://doi.org/10.1016/j.iedeen.2020.100134 Wierzbiński, B., Surmacz, T., Kuźniar, W., & Witek, L. (2021). The role of the ecological awareness and the influence on food preferences in shaping pro-ecological behavior of young consumers. Agriculture, 11(4), 345. https://doi.org/10.3390/agriculture11040345 Zhang, W. (2022, January 27). Taiwan: People with a gym membership by gym 2020. Statista. https://www.statista.com/statistics/1185069/taiwan-people-with-a-gym- membership-by-gym/ 臺北市政府體育局 - 運動產業服務平臺 - 運動求職平臺. (n.d.). https://industry.sports.taipei/innovation/ 【產業概觀】2030 年健身產業產值有望逾千億!從世界健身-KY 營運資訊臺灣健身產業 | （ - 台股新聞. (n.d.). https://news.cnyes.com/news/id/5403668 2021 年健身房產業調查報告. (n.d.). 台灣趨勢研究. https://www.twtrend.com/trend- detail/gymsurvey01/ | - |
| dc.identifier.uri | http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/94009 | - |
| dc.description.abstract | NONE | zh_TW |
| dc.description.abstract | With the eleven chapters of Ynot Fitness's business plan, Ynot Fitness will explain how Ynot Fitness differentiates from its competitors and how to revolutionize the fitness landscape in Taiwan, making personalized fitness the standard. Through strategic expansion and unwavering dedication to our clients, Ynot Fitness is on the path to having a chance to become the leading fitness franchise in the region.
Ynot Fitness Key Objectives and Goals The current Goal is to expand by establishing 2 new fitness centers per year. This strategic growth plan will increase our market presence and make our personalized fitness services accessible to a broader audience. As for Future Goal: To become the largest fitness franchise in Taiwan. By continuously improving our services, embracing innovation, and maintaining our commitment to personalized fitness, we aim to lead the market and set new standards in the fitness industry. Ynot Fitness has a unique Value Proposition. Ynot Fitness is unique in a subscription-based, one-on-one training model. Ynot Fitness has a dedicated trainer who customizes each session based on the client’s needs and goals. Ynot Fitness is the only fitness center in Taiwan that has a Patented in training method | en |
| dc.description.provenance | Submitted by admin ntu (admin@lib.ntu.edu.tw) on 2024-08-14T16:13:48Z No. of bitstreams: 0 | en |
| dc.description.provenance | Made available in DSpace on 2024-08-14T16:13:48Z (GMT). No. of bitstreams: 0 | en |
| dc.description.tableofcontents | ACKNOWLEDGEMENT I
Executive Summary II Table of Contents III Table of Figures IV 1. Introduction 1 1.1 Overview of the market 1 1.2 Industry problem 2 1.3 Business Opportunities and Key Concepts 3 1.4 Business Objectives 4 1.5 Key Debates 4 1.6 Gaps in Existing Knowledge/Practices 5 2. Literature Review 6 2.1 Market Growth and Projections 6 2.2 Technological Innovations 8 3. Taiwanese Fitness Market Dynamics 11 3.1 Consumer Behavior and Preferences 11 3.2 Competitive Landscape 13 3.3 Presence of Local and International Brands 13 3.4 Market Saturation 14 3.5 Strategies Adopted by Key Players 15 3.6 Targeting Specific Niche: 17 3.7 Differentiation Strategies 19 4. Consumer Preferences and Behavior 21 4.1 Convenience and Accessibility 21 4.2 Privacy and Personalization 22 5. Challenges and Opportunities 24 5.1 Customer Retention 24 5.2 Market Entry Barriers 25 6. Analysis 27 6.1 SWOT Analysis 27 6.2 PESTEL Analysis 31 6.3 Five P’s of Marketing 35 6.4 Business Model Canvas 38 7. Study design 40 7.1 Frameworks 42 7.2 Limitation (or other Considerations) 42 7.3 Data Collection Methods 42 7.4 Participants 44 7.5 Sampling Strategy 45 7.6 Data Collection Tools 45 7.7 Data Analysis Techniques 46 8. Survey Analysis 48 8.1 Age Distribution 48 8.2 Gender Distribution 50 8.3 Location 52 8.5 Contemplations of Joining a Private Gym 56 8.6 Expectations 59 9. Organizational Structure 62 10. Financial Plan 65 11. Conclusion 68 Reference 71 | - |
| dc.language.iso | en | - |
| dc.subject | 專利健身房 | zh_TW |
| dc.subject | 台灣最大連鎖健身房 | zh_TW |
| dc.subject | franchise in Taiwan | en |
| dc.subject | Ynot Fitness center | en |
| dc.title | 何不健身房成為台灣最大連鎖的健身房 | zh_TW |
| dc.title | Ynot fitness center to become the biggest franchise in Taiwan | en |
| dc.type | Thesis | - |
| dc.date.schoolyear | 112-2 | - |
| dc.description.degree | 碩士 | - |
| dc.contributor.coadvisor | 謝源弘 | zh_TW |
| dc.contributor.coadvisor | Yuan- Horng Hsieh | en |
| dc.contributor.oralexamcommittee | 堯里昂;劉心才 | zh_TW |
| dc.contributor.oralexamcommittee | Leon van Jaarsveldt;HSIN-TSAI LIU | en |
| dc.subject.keyword | 專利健身房,台灣最大連鎖健身房, | zh_TW |
| dc.subject.keyword | Ynot Fitness center,franchise in Taiwan, | en |
| dc.relation.page | 85 | - |
| dc.identifier.doi | 10.6342/NTU202402272 | - |
| dc.rights.note | 同意授權(限校園內公開) | - |
| dc.date.accepted | 2024-08-05 | - |
| dc.contributor.author-college | 管理學院 | - |
| dc.contributor.author-dept | 企業管理碩士專班 | - |
| dc.date.embargo-lift | 2029-07-27 | - |
| 顯示於系所單位： | 管理學院企業管理專班(Global MBA) | |
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