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  1. NTU Theses and Dissertations Repository
  2. 管理學院
  3. 管理學院企業管理專班(Global MBA)
請用此 Handle URI 來引用此文件: http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/93790
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dc.contributor.advisor簡睿哲zh_TW
dc.contributor.advisorRuey Jer Jeanen
dc.contributor.author藤川佳正zh_TW
dc.contributor.authorYoshimasa Fujikawaen
dc.date.accessioned2024-08-08T16:13:37Z-
dc.date.available2024-08-09-
dc.date.copyright2024-08-08-
dc.date.issued2024-
dc.date.submitted2024-08-01-
dc.identifier.citation@Press. (2022, October 26). 3Dプリンター住宅Sphere 2022年度販売予定数(6棟)を完売  世界初!デジタルデータを世界5カ国の3Dプリンターメーカーが同時出力  国内外で3Dプリンター住宅普及... プレスリリース配信サービス@Press. https://www.atpress.ne.jp/news/331814

Arms_staff. (2020, November 10). 壁紙における不燃認定・準不燃認定・防火認定の違い を解説!. 壁紙と素材の通販サイト『Arms・アームス』ブログ. https://grand-arms.shop/blog/%E3%82%B3%E3%83%A9%E3%83%A0/%E5%A3%81%E7%B4%99%E3%81%AB%E3%81%8A%E3%81%91%E3%82%8B%E4%B8%8D%E7%87%83%E8%AA%8D%E5%AE%9A%E3%83%BB%E6%BA%96%E4%B8%8D%E7%87%83%E8%AA%8D%E5%AE%9A%E3%83%BB%E9%98%B2%E7%81%AB%E8%AA%8D%E5%AE%9A%E3%81%AE/#:~:text=%E9%98%B2%E7%81%AB%E8%AA%8D%E5%AE%9A%E3%81%A8%E3%81%AF%E5%BB%BA%E7%AF%89,%E3%82%89%E3%82%8C%E3%82%8B%E8%AA%8D%E5%AE%9A%E3%81%AE%E3%81%93%E3%81%A8%E3%81%A7%E3%81%99%E3%80%82

Built-Release. (2023, October 18). 3Dプリンタ住宅に1年間の災害補償 セレンディクスと三井住友海上が「serendix10」対象に. https://built.itmedia.co.jp/bt/articles/2310/18/news128.html#:~:text=%E6%9C%8818%E6%97%A5-,3D%E3%83%97%E3%83%AA%E3%83%B3%E3%82%BF%E4%BD%8F%E5%AE%85%E3%81%AB1%E5%B9%B4%E9%96%93%E3%81%AE%E7%81%BD%E5%AE%B3%E8%A3%9C%E5%84%9F%20%E3%82%BB%E3%83%AC%E3%83%B3,%E3%81%99%E3%82%8B%E3%82%B5%E3%83%BC%E3%83%93%E3%82%B9%E3%82%92%E9%96%8B%E5%A7%8B%E3%81%97%E3%81%9F%E3%80%82

COBOD (2023, March 6). Material for 3D-printed houses. COBOD. https://cobod.com/material-3d-printed-houses/#:~:text=Although%20concrete%20and%20mortar%20are,even%20waste%20from%20rice%20production.

COBOD International. (n.d.). D.fab in detail. COBOD. https://cobod.com/solution/materials/dfab/details/

COBOD International. (n.d.). The BOD2. COBOD. https://cobod.com/solution/bod2/

COBOD International. (n.d.). BOD2 Specifications. COBOD. https://cobod.com/solution/bod2/specifications/

COBOD International. (March, 2023). What material are 3D printed houses made of? COBOD. https://cobod.com/material-3d-printed-houses/

Cross Marketing Inc. (2021, November 5). 【持ち家vs賃貸】データから見える最近の傾向。それぞれどんな人が向いている?. Cross Marketing. https://www.cross-m.co.jp/column/marketing/mkc20211105/

Digital Agency. (n.d.). e-GOV 法令検索. 昭和二十五年法律第二百一号 建築基準法. https://elaws.e-gov.go.jp/document?lawid=325AC0000000201_20240401_505AC0000000063

Hou, M. M. (2023, August 23). 3D printed homes begin sales in Japan - 3dprint.com: The Voice of 3D printing / Additive Manufacturing. 3DPrint.com | The Voice of 3D Printing / Additive Manufacturing. https://3dprint.com/302722/3d-printed-homes-begin-sales-in-japan/

Japan Housing Finance Agency. (2024, January 23). 住宅ローン利用者の実態調査 【住宅ローン利用者調査(2023年10月調査). https://www.jhf.go.jp/files/400368426.pdf

Mansion Plus Editorial Department (2023, December 20). 住宅価格高騰はいつまで続く?高騰の要因や購入金額を抑える方法を解説 [マンションプラス 快適生活に知恵をプラス]. https://www.mansion-plus.com/knowledge/jyoken/post-3324/

Ministry of Land, Infrastructure, Transport and Tourism. (2022). (rep.). 住生活基準計画における「水準」について. Ministry of Land, Infrastructure, Transport and Tourism. https://www.mlit.go.jp/common/001392030.pdf.

Ministry of Land, Infrastructure, Transport and Tourism. (n.d.). 建築物の建築基準法令に関するガイドライン https://www.mlit.go.jp/jutakukentiku/build/content/001599494.pdf

Osaka Business and Investment Center. (n.d.). 大阪でのスタートアップ:始めに. 設立の手続き Starting Up Your Business In Osaka. https://o-bic.net/j/setup/tax.html

Ogo, N. (2024, April 1). 住宅ローン金利(132銀行・1000商品)の金利推移・動向は? 金利タイプ別の相場、選び方も解説. ダイヤモンド不動産研究所. https://diamond-fudosan.jp/articles/-/127188

Serendix Inc. (n.d.). Fujitsubo49㎡. Serendix.com. https://serendix.com/1-2

Serendix Inc. (n.d.). Sphere10㎡. Serendix.com. https://serendix.com/1-1

Shimizu, E. (2022, November 11). 3Dプリンターハウスで住宅ローンから解放される 未来は来るのか: InfoComニューズレター. InfoComニューズレター(株式会社情報通信総合研究所). https://www.icr.co.jp/newsletter/wtr403-20221111-eshimizu.html

Shinken Housing Editorial Department. (2023, June 1). 3Dプリント市場が急拡大 市場規模500億円超え. 新建ハウジング. https://www.s-housing.jp/archives/312899

Statistics Bureau of Japan. (2019, September 30). Housing Survey 2018: Basic Summary [PDF file]. https://www.stat.go.jp/data/jyutaku/2018/pdf/kihon_gaiyou.pdf

Takeuchi, E. (2024, February 26). 【2024年最新】日本の不動産価格は今後どうなる?推移といつ下がるかの見通しを解説!. https://o-uccino.com/front/articles/98181

Teramachi, Y. (2022, May 13). 3Dプリンターの家、日本国内で今夏より発売開始! 2023年には一般向けも。気になる値段は?. スーモジャーナル - 住まい・暮らしのニュース・コラムサイト. https://suumo.jp/journal/2022/05/13/186925/

U.S. Department of Commerce, I. T. A. (2023, May 30). JAPAN 3D PRINTING MARKET. International Trade Administration | Trade.gov. https://www.trade.gov/market-intelligence/japan-3d-printing-market

XE. (n.d.). Currency Charts: USD to JPY. https://www.xe.com/currencycharts/?from=USD&to=JPY&view=10Y
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dc.identifier.urihttp://tdr.lib.ntu.edu.tw/jspui/handle/123456789/93790-
dc.description.abstractNonezh_TW
dc.description.abstractThis business plan aims to introduce 3D-printed houses to the Japanese market. The company offers 3D-printed houses and advanced AI technology free of charge. The AI is trained as an architectural expert capable of analyzing customer needs through chat interactions and providing design concepts. It can generate floor plans, exterior and interior renders, 3D models, estimate pricing based on the customer’s budget, and other construction documents.
The 3D concrete printing industry in Japan is still new but has significant potential for success. Approximately 40% of Japanese do not own a home due to financial burdens and difficulties in relocation. 3D-printed houses offer low-cost housing and fast construction times compared to conventional methods, which could address many of these issues.
This business plan analyzes the internal and external factors involved in approaching the Japanese market and outlines business and marketing strategies to become a successful player. The plan includes conducting surveys and collecting secondary sources.
Challenges such as currency fluctuations, economic volatility, and internal issues like funding and expertise in 3D printing are acknowledged. However, with the benefits of 3D printing technology, the company can establish a strong presence in the Japanese market.
en
dc.description.provenanceSubmitted by admin ntu (admin@lib.ntu.edu.tw) on 2024-08-08T16:13:37Z
No. of bitstreams: 0
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dc.description.provenanceMade available in DSpace on 2024-08-08T16:13:37Z (GMT). No. of bitstreams: 0en
dc.description.tableofcontentsAcknowledgement ……………………………………………………………………………… ⅰ
Abstract …………………………………………………………………………………………… ⅱ
Executive Summary …………………………………………………………………………… ⅲ
Table of Contents ……………………………………………………………………………… ⅵ
List of Tables …………………………………………………………………………………… ⅺ
List of Figures …………………………………………………………………………………… ⅻ
1. Business Description …………………………………………………………………… 1
1.1 Background …………………………………………………………………………… 1
1.2 Business objective ………………………………………………………………… 3
2. Product and Service Description ………………………………………………………… 4
2.1 Product/Service Overview …………………………………………………………4
2.2 Production …………………………………………………………………………… 6
2.2.1 3D Printer …………………………………………………………………… 6
2.2.2 Materials ….………………………………………………………………… 7
2.2.3 Production Flow……………………………………………………………… 8
2.3 Warranty …………………………………………………………………………………… 9
3. Customer and Market Analysis ………………………………………………………… 10
3.1 Industry Analysis ………………………………………………………………… 10
3.2 PESTEL Analysis …………………………………………………………………10
3.3 Market Survey ……………………………………………………………………… 20
3.3.1 Demographics ……………………………………………………………… 21
3.3.2 Awareness and perception of 3D-printed homes …………………… 29
3.3.3 Consumer interest in 3D-printed homes……………………………… 32
3.4 Competitor Analysis ……………………………………………………………… 36
4. Marketing Strategy………………………………………………………………………… 40
4.1 Production Strategy ………………………………………………………………40
4.2 Pricing Strategy …………………………………………………………………… 41
4.3 Placing Strategy ………………………………………………………………… 41
4.4 Promotion Strategy ……………………………………………………………… 42
5. Business Strategy ………………………………………………………………………… 44
5.1 Business Model Canvas…………………………………………………………… 46
5.1.1 Customer Segments………………………………………………………………… 46
5.1.2 Value Propositions ……………………………………………………………… 46
5.1.3 Channel …………………………………………………………………………… 47
5.1.4 Customer Relationship ………………………………………………………… 48
5.1.5 Revenue Stream ………………………………………………………………… 48
5.1.6 Key Resources …………………………………………………………………… 48
5.1.7 Key Activities …………………………………………………………………… 49
5.1.8 Key Partners …………………………………………………………………… 49
5.1.9 Cost Structure ………………………………………………………………… 50
5.2 Sustainable Business Strategy………………………………………………… 50
6. Organization and Management ………………………………………………………… 53
6.1 Organizational Structure ………………………………………………………… 53
6.2 Role and Responsibilities ………………………………………………………… 54
6.2.1 CEO ………………………………………………………………………… 54
6.2.2 COO ………………………………………………………………………… 54
6.2.3 CFO ………………………………………………………………………… 54
6.2.4. Operation ………………………………………………………………… 55
6.2.5 Design and Engineering ………………………………………………… 55
6.2.6 Sales and Marketing ……………………………………………………… 55
6.2.7 Finance and Accounting ………………………………………………… 55
6.2.8 Human Resource ………………………………………………………… 56
7. Financial Management …………………………………………………………………… 57
7.1 Estimated Initial Investment ………………………………………………………… 57
7.1.1 Business Establishment ……………………………………………………… 59
7.1.2 General & Administration ……………………………………………… 59
7.1.3 Equipment ………………………………………………………………… 60
7.1.4 Material ……………………………………………………………………… 61
7.1.5 Advertising & Marketing …………………………………………………………… 61
7.2 Cost Structure …………………………………………………………………………… 61
7.3 Income Statement Projection ………………………………………………………… 63
7.4 Five-Year Cash Flow Projection ……………………………………………………… 65
8. Uncertainty Risks and Conclusion ……………………………………………………… 67
8.1.4 Uncertainty Risks ……………………………………………………………… 67
8.2 Conclusion ………………………………………………………………………………… 67
Reference ……………………………………………………………………………………… 69
Appendix 1: Survey Questionnaire for Market Survey ………………………………… 72
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dc.language.isoen-
dc.subject3D 混凝土打印技術zh_TW
dc.subject商業計劃zh_TW
dc.subject日本zh_TW
dc.subject3D Concrete Printingen
dc.subjectJapanen
dc.subjectBusiness Planen
dc.title商業計劃:革命性的建築解決方案――將 3D 混凝土打印技術引入日本市場zh_TW
dc.titleBusiness Plan for Revolutionizing Construction Solutions: Introducing 3D Concrete Printing to the Japanese Marketen
dc.typeThesis-
dc.date.schoolyear112-2-
dc.description.degree碩士-
dc.contributor.oralexamcommittee張佳欽;許耀文zh_TW
dc.contributor.oralexamcommitteeJia King Chang;Yao Wen Hsuen
dc.subject.keyword商業計劃,3D 混凝土打印技術,日本,zh_TW
dc.subject.keywordBusiness Plan,3D Concrete Printing,Japan,en
dc.relation.page74-
dc.identifier.doi10.6342/NTU202402729-
dc.rights.note未授權-
dc.date.accepted2024-08-05-
dc.contributor.author-college管理學院-
dc.contributor.author-dept企業管理碩士專班-
顯示於系所單位:管理學院企業管理專班(Global MBA)

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