上班好同事，下班不認識——職場社群媒體關係建立對工作敬業之影響

Abstract

隨著社群媒體逐漸成為現代人生活中不可或缺的一部份，員工在職場上和同事與主管成為社群媒體好友的現象也越來越普及。當職場上的他人成為私人社群媒體的觀眾，對員工而言便是公私領域的交融，學界也指出對員工的影響好壞參半。無論如何，皆顯示私人社群媒體在職場的使用與對員工的影響是當今企業與領導者需關注的課題。然而。中文學界目前針對職場社群媒體關係建立對工作態度的影響仍然稀缺，也尚未有研究捕捉員工在建立社群媒體關係後，是否對其能夠忠實呈現自我的程度有所影響。 本研究旨在探討員工與同事、主管建立社群媒體關係的程度對於工作敬業的影響，並採用工作真實性作為此路徑的中介變項，及探討人情面組織氣候對前述關係的調節效果。本研究利用Qualtrics軟體製作研究問卷，並於網路論壇PTT與Dcard共八個看板發放。最後，本研究收回原始問卷回覆共707份，扣除無效問卷135份後，剩下有效問卷共562份，有效問卷率為81%。 透過統計軟體STATA與SPSS執行相關分析後，本研究發現如下： 一、與同事建立社群媒體關係程度對員工的工作真實性有顯著的正面影響。 二、與主管建立社群媒體關係程度對員工的工作真實性有顯著的負面影響。 三、員工的工作真實性會正面影響其工作敬業。 四、與同事建立社群媒體關係程度越高，會透過提高工作真實性，進而增進員工的工作敬業。 五、與主管建立社群媒體關係程度越高，會透過降低工作真實性，進而減少員工的工作敬業。 六、人情面組織氣候的調節效果未獲支持：人情面組織氣候的高低並不影響與同事或主管建立社群媒體關係程度和工作真實性之間的關係。

As social media becomes an indispensable part of modern life, it is becoming common for employees to connect with coworkers on social media. When coworkers become viewers of one''s private social media, it blends the boundary between the personal and the professional life. Current research has pointed out that this phenomenon has both positive and negative impacts on employees, indicating that the use of private social media in the workplace and its influence on employees is an important topic for today''s business leaders. However, in the Mandarin academic community, research on the impact of workplace social media relationships on work attitudes is still scarce. Additionally, there is no study yet capturing whether the establishment of social media relationships affects employees'' ability to authentically present themselves. This study aims to explore the impact of the extent to which employees establish social media relationships with colleagues and supervisors on work engagement, the mediating effect of work authenticity, and the moderating effect of the warmth aspect of organizational climate. The researcher distributed on the PTT and Dcard online forums. A total of 707 responses were collected, with 135 invalid responses excluded, resulting in 562 valid responses and an effective response rate of 81%. The study''s findings are as follows: 1. Employees’ connection with coworkers on social media has a positive impact on employees'' work authenticity. 2. Employees’ connection with supervisors on social media has a negative impact on employees'' work authenticity. 3. Employees’ work authenticity positively affects their work engagement. 4. Through increased work authenticity, employees’ connection with coworkers on social media has a positive impact on employees'' work engagement. 5. Through increased work authenticity, employees’ connection with supervisors on social media has a negative impact on employees'' work engagement. 6. The moderating effect of the warmth aspect of organizational climate was not supported, as the level of warmth does not affect the relationship between employees’ social media connection with colleagues or supervisors and their work authenticity.