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http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/92713完整後設資料紀錄
| DC 欄位 | 值 | 語言 |
|---|---|---|
| dc.contributor.advisor | 曾智揚 | zh_TW |
| dc.contributor.advisor | Chih-Yang Tseng | en |
| dc.contributor.author | 鄧德捷 | zh_TW |
| dc.contributor.author | Duc Tiep Dang | en |
| dc.date.accessioned | 2024-06-13T16:10:04Z | - |
| dc.date.available | 2024-06-14 | - |
| dc.date.copyright | 2024-06-13 | - |
| dc.date.issued | 2024 | - |
| dc.date.submitted | 2024-06-05 | - |
| dc.identifier.citation | Ansoff, I. H. (1957). Strategies for Diversification. Harvard Business Review, 35(5), 113-124.
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(2000, September). 中華電信的展望與評估 [Prospects and Assessment of Chunghwa Telecom]. https://www.moneydj.com/kmdj/report/reportviewer.aspx?a=b0db8ba6-8753-11d4-a1a4-00e018b00aed Narayanan, V. G., & Heilprin, J. L. (2017). AT&T Versus Verizon: A Financial Comparison. Harvard Business School Brief Case, 917-543. Niven, P. R. (2002). Balanced Scorecard Step by Step: Maximizing Performance and Maintaining Results (2nd ed.). John Wiley & Sons. Porter, M. E. (1998). Competitive Strategy: Techniques for Analyzing Industries and Competitors. Free Press. (Originally published in 1980). Porter, M. E. (1998). The Competitive Advantage: Creating and Sustaining Superior Performance. Free Press. (Originally published in 1985). Regulierungsbehörde für Telekommunikation und Post. (2001). Jahresbericht 2000. Marktbeobachtungsdaten der Regulierungsbehörde für Telekommunikation und Post [Annual report 2000. Market observation data from the Telecommunications and Postal Regulatory Authority]. 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| dc.identifier.uri | http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/92713 | - |
| dc.description.abstract | At the turn of the millennium, the introduction of the Internet catalyzed the growth of the networking dimension, particularly in the areas of telecommunications and information and communications technology. The expansion plans in the USA of the Taiwanese Chunghwa Telecom (CHT) and the German Deutsche Telekom (DT) are therefore examined in this study, thereby making the diverging milestones of the two internationalization processes clear.
The comprehensive balanced scorecard analysis diagnoses that the knowledge pool of both companies must be consolidated through transformation and innovation in personnel development (learning and growth) and thus efficiency is increased through the implementation of innovative technology and knowledge (internal business processes). This increases customer satisfaction and loyalty (customers), which ultimately determine financial success (finances). Despite these same objectives, both companies prioritize different strategic approaches in their execution, revealing key insights: contrasting corporate cultures lead to contrasting strategic approaches to vision and mission, US customers, and financial performance. Ultimately, CHT focuses on the capital market and DT on the product market. This study shows how important the consolidated examination of the financial and non-financial dimensions is because the interlinking of these business areas as pillars of a company ensures long-term competitive advantages in a global, highly networked environment. | zh_TW |
| dc.description.abstract | At the turn of the millennium, the introduction of the Internet catalyzed the growth of the networking dimension, particularly in the areas of telecommunications and information and communications technology. The expansion plans in the USA of the Taiwanese Chunghwa Telecom (CHT) and the German Deutsche Telekom (DT) are therefore examined in this study, thereby making the diverging milestones of the two internationalization processes clear.
The comprehensive balanced scorecard analysis diagnoses that the knowledge pool of both companies must be consolidated through transformation and innovation in personnel development (learning and growth) and thus efficiency is increased through the implementation of innovative technology and knowledge (internal business processes). This increases customer satisfaction and loyalty (customers), which ultimately determine financial success (finances). Despite these same objectives, both companies prioritize different strategic approaches in their execution, revealing key insights: contrasting corporate cultures lead to contrasting strategic approaches to vision and mission, US customers, and financial performance. Ultimately, CHT focuses on the capital market and DT on the product market. This study shows how important the consolidated examination of the financial and non-financial dimensions is because the interlinking of these business areas as pillars of a company ensures long-term competitive advantages in a global, highly networked environment. | en |
| dc.description.provenance | Submitted by admin ntu (admin@lib.ntu.edu.tw) on 2024-06-13T16:10:04Z No. of bitstreams: 0 | en |
| dc.description.provenance | Made available in DSpace on 2024-06-13T16:10:04Z (GMT). No. of bitstreams: 0 | en |
| dc.description.tableofcontents | ACKNOWLEDGEMENT I
EXECUTIVE SUMMARY III TABLE OF CONTENTS IV LIST OF TABLES AND FIGURES VI LIST OF ABBREVIATIONS VIII 1. INTRODUCTION 1 1.1 Context 1 1.2 Research Aims And Objectives 3 1.3 Research Methodology 4 1.4 Importance And Significance Of The Study 7 1.5 Structure Of The Thesis 8 2. LITERATURE REVIEW 11 2.1 SWOT Analysis And Ansoff Matrix 11 2.2 Strategic Model: Balanced Scorecard 11 2.3 (Missing) Evidence Of Existing Studies 15 2.4 Critical Subject 17 3. CASE BACKGROUND 19 3.1 Chunghwa Telecom And Deutsche Telekom: Corporate Portraits 19 3.2 Telecommunication Industry Of US-Market 21 3.3 Significance Of SWOT Analysis 23 3.4 Brief Comparison Of Strategies: Chunghwa Telecom Vs. Deutsche Telekom 32 4. RESULTS 34 4.1 Balanced Scorecard Analysis Of Chunghwa Telecom 34 4.2 Balanced Scorecard Analysis Of Deutsche Telekom 39 4.3 Comparative Analysis: Diverging Global Expansion Strategies Of Chunghwa Telecom And Deutsche Telekom 44 5. DISCUSSION 48 5.1 Key Findings Of Comparative BSC Analysis 48 5.2 Implementation: Recommendation For Chunghwa Telecom Regarding Future Global Expansion 51 5.3 Evaluating Case Studies: Diverging Expansion Strategies Of Chunghwa Telecom And Deutsche Telekom 54 5.4 Limitation And Outlook For Further Research 56 6. CONCLUSION 59 REFERENCES 61 Literature 61 Figures And Tables 67 APPENDIX A 69 Picture 69 Figures 70 APPENDIX B 72 Machine-Translated Source 1 72 Machine-Translated Source 2 81 List of Tables and Figures Tables Table 1 General Structure Of A Comprehensive Balanced Scorecard 13 Table 2 Common Measures Of Balanced Scorecard 14 Table 3 Financials Of Fiscal Year 2023 Of Chunghwa Telecom And Deutsche Telekom (Excerpt) 21 Table 4 Balanced Scorecard Of Chunghwa Telecom 37 Table 5 Balanced Scorecard Of Deutsche Telekom 42 Figures Figure 1 Methodological Approach 6 Figure 2 SWOT Analysis of Chunghwa Telecom 27 Figure 3 SWOT Analysis of Deutsche Telekom 32 Figure 4 Diverging US-Market Penetration Strategies of Chunghwa Telecom and Deutsche Telekom 47 Figure 5 Key Finding resulting from the Comparative Analysis of Chunghwa Telecom and Deutsche Telecom 51 Appendix Picture Appendix Picture A 1 Entry Foyer of Chunghwa Telecom Co., Ltd. International Business Group 69 Appendix Figures Appendix Figure A 1 Meaning of SWOT Model 70 Appendix Figure A 2 Model of Ansoff Matrix 70 | - |
| dc.language.iso | en | - |
| dc.subject | 電訊產業 | zh_TW |
| dc.subject | 中華電信 | zh_TW |
| dc.subject | 德國電信 | zh_TW |
| dc.subject | 平衡紀分卡 | zh_TW |
| dc.subject | 比較分析 | zh_TW |
| dc.subject | 全球擴張 | zh_TW |
| dc.subject | Deutsche Telekom | en |
| dc.subject | Telecommunication Industry | en |
| dc.subject | Global Expansion | en |
| dc.subject | Comparative Analysis | en |
| dc.subject | Balanced Scorecard | en |
| dc.subject | Chunghwa Telecom | en |
| dc.title | 全球拓展策略與平衡計分卡－中華電信與德國電信的比較 | zh_TW |
| dc.title | Global Expansion Strategies and the Balanced Scorecard - A Comparison of Chunghwa Telecom and Deutsche Telekom | en |
| dc.type | Thesis | - |
| dc.date.schoolyear | 112-2 | - |
| dc.description.degree | 碩士 | - |
| dc.contributor.oralexamcommittee | 吳淑鈴;黃祥宇 | zh_TW |
| dc.contributor.oralexamcommittee | Shu-Ling Wu;Xiang-Yu Huang | en |
| dc.subject.keyword | 電訊產業,中華電信,德國電信,平衡紀分卡,比較分析,全球擴張, | zh_TW |
| dc.subject.keyword | Telecommunication Industry,Chunghwa Telecom,Deutsche Telekom,Balanced Scorecard,Comparative Analysis,Global Expansion, | en |
| dc.relation.page | 84 | - |
| dc.identifier.doi | 10.6342/NTU202401075 | - |
| dc.rights.note | 同意授權(全球公開) | - |
| dc.date.accepted | 2024-06-05 | - |
| dc.contributor.author-college | 管理學院 | - |
| dc.contributor.author-dept | 企業管理碩士專班 | - |
| 顯示於系所單位： | 管理學院企業管理專班(Global MBA) | |
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