請用此 Handle URI 來引用此文件:
http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/92223
完整後設資料紀錄
DC 欄位 | 值 | 語言 |
---|---|---|
dc.contributor.advisor | 許文馨 | zh_TW |
dc.contributor.advisor | Wen-Hsin Hsu | en |
dc.contributor.author | 郭孟琳 | zh_TW |
dc.contributor.author | Jessica Carolina Kuo Justiniano | en |
dc.date.accessioned | 2024-03-17T16:13:45Z | - |
dc.date.available | 2024-03-18 | - |
dc.date.copyright | 2024-03-16 | - |
dc.date.issued | 2024 | - |
dc.date.submitted | 2024-02-05 | - |
dc.identifier.citation | Angélica Zapata Cabernet Sauvignon Alta | Vivino California. (2023). https://www.vivino.com/US-CA/en/angelica-zapata-cabernet-sauvignon-alta/w/68834
Angélica Zapata Malbec Alta | Vivino US. (2023). https://www.vivino.com/US/en/angelica-zapata-malbec-alta/w/68824 Angélica Zapata Merlot Alta | Vivino California. (2023). https://www.vivino.com/US-CA/en/angelica-zapata-merlot-alta/w/68844 Angelica Zapata Wines - Bodega Catena Zapata. (2023). https://catenazapata.com/angelica-zapata-wines.php Asti Wine Consultants. (n.d.). Asti Wine Consultants. https://astiwines.com/ Cabernet Sauvignon: Everything You need to know | Wine folly. (n.d.). Wine Folly. https://winefolly.com/grapes/cabernet-sauvignon/ Cámara de Comercio de España en Taiwán. (2022). El mercado del vino en Taiwán. www.icex.es. Catena Institute of Wine - Bodega Catena Zapata. (2023). https://catenazapata.com/catena-institute.php Complete Guide to Fortified Wine: 6 Types of Fortified Wine. (2021). https://www.masterclass.com. Retrieved September 6, 2023, from https://www.masterclass.com/articles/complete-guide-to-fortified-wine Decanter. (2023). Decanter World Wine Awards - Decanter. https://www.decanter.com/decanter-awards/ Directorate General of Budget, Accounting and Statistics, Executive Yuan, R.O.C. (2023). Directorate General of Budget, Accounting and Statistics, Executive Yuan, R.O.C. https://eng.dgbas.gov.tw/ Flavor profiles of white wines (Infographic) | Wine folly. (n.d.). Wine Folly. https://winefolly.com/tips/flavor-profiles-of-white-wines/ Global: wine market revenue by country 2022 | Statista. (2023). Statista. https://www.statista.com/forecasts/758149/revenue-of-the-wine-market-worldwide-by-country#:~:text=The%20United%20States%20was%20the,25.8%20and%2024.1%20billion%20dollars. Greer, O. (2023). Rose Wine for Beginners (Everything You Need to Know) | Wine Pigeon. Wine Pigeon. https://winepigeon.com/rose-wine/#:~:text=Food%20Pairings,with%20most%20of%20these%20wines. How Red Wine is Made Step by Step | Wine Folly. (n.d.). Wine Folly. https://winefolly.com/deep-dive/how-is-red-wine-made/ International Organisation of Vine and Wine. (2023a). STATE OF THE WORLD VINE AND WINE SECTOR IN 2022. International Organisation of Vine and Wine. Jessica. (2021). Taiwanese wine industry insider. Cellar.Asia. https://cellar.asia/wine/taiwan-wine-market-analysis/ Moore, G. (2023b). What is sparkling wine? Wine Flavor Guru. https://wineflavorguru.com/what-is-sparkling-wine/ National Treasury Administration,Ministry of Finance. (2023). https://www.nta.gov.tw/eng Nicolas Catena Zapata 2020 - Bodega Catena Zapata. (2023). https://catenazapata.com/nicolas-catena-zapata.php OIV. (2023). Leading countries in wine export worldwide in 2022, based on volume (in million hectoliters). In Statista. Retrieved December 06, 2023, from https://www.statista.com/statistics/240649/top-wine-exporting-countries-since-2007/ Red Wines From Lightest to Boldest (Chart) | Wine folly. (2023). Wine Folly. https://winefolly.com/tips/the-spectrum-of-boldness-in-red-wines-chart/ Resource Recycling Act - Article content - Laws & Regulations Database of the Republic of China (Taiwan). (2023). https://law.moj.gov.tw/ENG/LawClass/LawAll.aspx?pcode=O0050049 Stein, S., & Mateu, A. (2018). Wine Globalization : A New Comparative History. Cambridge University Press. The Comprehensive Guide to Malbec | Wine folly. (n.d.). Wine Folly. https://winefolly.com/grapes/malbec/ The Comprehensive Guide to Merlot | Wine Folly. (n.d.). Wine Folly. https://winefolly.com/grapes/merlot/ The Taiwanese Wine Renaissance. (n.d.). Leona De Pasquale - Feature Articles - GuildSomm International. https://www.guildsomm.com/public_content/features/articles/b/leona-de-pasquale/posts/taiwan-wine The Tobacco and Alcohol Administration Act - Article content - Laws & Regulations Database of the Republic of China (Taiwan). (n.d.-b). https://law.moj.gov.tw/ENG/LawClass/LawAll.aspx?pcode=G0330011 VinoLover. (2020). What is a still wine? - Gourmet Hunters Blog. Gourmet Hunters Blog. https://www.gourmethunters.com/blog/en/what-is-a-still-wine/#:~:text=As%20a%20general%20rule%2C%20still,the%20fermentation%20of%20the%20grape Welch, J. (2021). Guide to red wine. In Good Taste. https://ingoodtaste.com/blogs/wine-101/red-wine What is rosé: Quick guide to pink wine | Wine folly. (n.d.). Wine Folly. https://winefolly.com/deep-dive/what-is-rose-wine/ White wine with maceration | OIV. (n.d.). https://www.oiv.int/standards/white-wine-with-maceration 勞動部全球資訊網. (2024). 勞動部全球資訊網中文網. 勞動部全球資訊網. https://www.mol.gov.tw/ 財團法人台灣民意教育基金會 – TPOF. (n.d.). https://www.tpof.org/ | - |
dc.identifier.uri | http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/92223 | - |
dc.description.abstract | none | zh_TW |
dc.description.abstract | The proposed business plan is to import three varieties of Argentina wine from Catena Zapata Vineyard, the World’s Best Vineyard in 2023, to the Taiwan market. The idea emerged when I noticed that early drinkers with basic wine knowledge from the middle-high class started to develop an interest in New World wine. This business proposal revolves around the establishment of a company named Argentina Wine Company that aims to import and sell Argentina wine in the Taiwan market.
The proposal is divided in 11 chapters. The first three chapters explain the motivation of the business, the business overview, and the wine market overview through different literature reviews to get familiar with the complex world of wine. Chapter Four develops the interview with wine industry experts including sommeliers, wine even hosting, wine cellars, and alcohol retail stores. The findings allow us to develop the Business Model Canvas framework for our business. Our target will be early drinkers seeking guidance to consume New World wine that has trouble distinguishing what wine is suitable for each occasion and the purchase is guided by the price and country brand without full knowledge. To relieve these pains, they will be able to share their experiences and acquire additional knowledge from professionals through our website and our social media platforms (Facebook and Instagram) and monthly wine-tasting events. The idea is to develop, maintain, and grow the number of customers, for this heavy investment in marketing and promotion will be necessary. Furthermore, Key partnerships such as the Argentina Trade & Cultural Office in Taiwan will serve to give the brand a more professional status while Wine experts and Media outlets related to wine will serve to boost the product’s awareness through digital platforms. Participation in wine event festivals to create product awareness between B2B and B2C segments will be another source of promotion. Lastly, developing a relationship with alcohol retail stores that can not only recommend our product but educate the consumer, will be essential to the sustainability of the business. Our revenue source will come from the sale of the product in alcohol retail stores and monthly wine-tasting event fees. The cost structure will include business establishment (Business registration and license fees), and operational and administration expenses aside from the mentioned marketing and promotion costs. Finally, a five-year objective and key challenges along with the financial plan structure for the business are given in the last chapters. | en |
dc.description.provenance | Submitted by admin ntu (admin@lib.ntu.edu.tw) on 2024-03-17T16:13:45Z No. of bitstreams: 0 | en |
dc.description.provenance | Made available in DSpace on 2024-03-17T16:13:45Z (GMT). No. of bitstreams: 0 | en |
dc.description.tableofcontents | ACKNOWLEDGEMENT I
EXECUTIVE SUMMARY II TABLE OF CONTENTS IV CHAPTER 1. MOTIVATION OF THE BUSINESS 1 CHAPTER 2. BUSINESS OVERVIEW 2 2.1 BUSINESS CONCEPT 2 2.2 BUSINESS OBJECTIVE 4 CHAPTER 3. MARKET OVERVIEW 5 3.1 KEYWORDS 5 3.2 WHINE HISTORY 9 3.2.1 Argentina Wine History 10 3.2.2 Taiwan Wine History 12 3.3 MAJOR PLAYERS IN THE WINE INDUSTRY 13 3.3.1 Market size and segmentation 13 3.3.2. Taiwan Wine Market 16 3.4 PORTER''S FIVE FORCES FRAMEWORK 17 3.5 PESTEL ANALYSIS 19 CHAPTER 4. MARKET RESEARCH 23 4.1 INDUSTRY INTERVIEW 23 4.1.1 Methodology 23 4.1.2. Interviewee Profilers 24 4.1.3. Interview Findings 25 CHAPTER 5. VALUE PROPOSITION 31 5.1. CUSTOMER PROFILE 32 5.2. VALUE PROPOSITION 32 CHAPTER 6. BUSINESS MODEL CANVAS 34 6.1. VALUE PROPOSITION 34 6.2. CUSTOMER SEGMENTS 35 6.3. CHANNELS 36 6.4. CUSTOMER RELATIONSHIPS 38 6.5. REVENUE STREAMS 38 6.6. KEY RESOURCES 39 6.7. KEY PARTNERSHIPS 42 6.8. KEY ACTIVITIES 43 6.9. COST STRUCTURES 43 CHAPTER 7. MARKETING COMMUNICATION STRATEGY 45 7.1. MEDIA RECEPTION 45 7.2 WINE EVENTS 45 7.3. WINE TASTING EVENTS 46 7.4. SOCIAL MEDIA 47 CHAPTER 8. OBJECTIVES AND KEY CHALLENGES 48 8.1. FIRST-YEAR OBJECTIVES 48 8.2. SECOND-YEAR OBJECTIVES 48 8.3. THIRD-YEAR OBJECTIVES 48 8.4. FOURTH-YEAR OBJECTIVES 49 8.5. FIFTH-YEAR OBJECTIVES 49 CHAPTER 9. ORGANIZATIONAL MANAGEMENT 50 9.1. ORGANIZATION STRUCTURE 50 9.2. COMPANY ESTABLISHMENT 51 9.3. LICENSE REQUIREMENT 51 CHAPTER 10. FINANCIAL PLAN 52 10.1. INITIAL INVESTMENT 52 10.2. CASH FLOW 55 10.3. INCOME STATEMENT 57 10.4. UNCERTAINTY AND RISK 58 CHAPTER 11. CONCLUSION 60 REFERENCE 61 | - |
dc.language.iso | en | - |
dc.title | 進口阿根廷葡萄酒到台灣市場 | zh_TW |
dc.title | Import Argentina wine to the Taiwan market | en |
dc.type | Thesis | - |
dc.date.schoolyear | 112-1 | - |
dc.description.degree | 碩士 | - |
dc.contributor.coadvisor | 謝源弘 | zh_TW |
dc.contributor.coadvisor | Yuan Horng Hsieh | en |
dc.contributor.oralexamcommittee | 鄭名道;Leon Van Jaarsveldt | zh_TW |
dc.contributor.oralexamcommittee | Ming Daw Cheng;Leon Van Jaarsveldt | en |
dc.subject.keyword | none, | zh_TW |
dc.subject.keyword | Wine consumption,Argentina wine,Taiwan wine culture,early wine drinkers, | en |
dc.relation.page | 64 | - |
dc.identifier.doi | 10.6342/NTU202400389 | - |
dc.rights.note | 同意授權(限校園內公開) | - |
dc.date.accepted | 2024-02-06 | - |
dc.contributor.author-college | 管理學院 | - |
dc.contributor.author-dept | 企業管理碩士專班 | - |
顯示於系所單位: | 管理學院企業管理專班(Global MBA) |
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