請用此 Handle URI 來引用此文件:
http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/92198
標題: | 商業計畫:退休族的終身學習與連結建立平台 Business Plan: A Lifelong Learning and Social Bonding Platform for Retirees |
作者: | 卓念瑾 Nien-Chin Cho |
指導教授: | 孔令傑 Ling-Chieh Kung |
關鍵字: | 退休族,終身學習,運動,人口老化, Retiree,Lifelong learning,Exercising,Aging population, |
出版年 : | 2024 |
學位: | 碩士 |
摘要: | ElderEase 是一個旨在豐富台灣退休人士生活的創新數位平台,針對日益增長的65歲以上人口所面臨的特定需求而設計。該平台提供一個全面的解決方案,整合了學習、運動和社交互動,專為退休人士量身打造。其核心服務包括一個學習中心,提供來自頂尖教育機構和專家的課程和工作坊,適合老年人的運動計劃,以及一個社區論壇以促進社交聯繫。ElderEase採用基於訂閱的收入模式,並設有遊戲化的獎勵系統,以增強用戶參與度和忠誠度。其增長策略涉及與教育和健身提供者的夥伴關係,以及根據用戶反饋和市場趨勢進行調整。ElderEase專注於改善退休生活,具有顯著的成長潛力和社會影響力。 ElderEase is designed to revolutionize the post-retirement experience for seniors in Taiwan. Recognizing the shift towards an aged society, with a growing percentage of the population over 65 years, ElderEase platform aims to address the specific needs and aspirations of this demo-graphic. ElderEase offers a multi-faceted solution that encompasses learning, exercising, and so-cializing, tailored to enhance the quality of life for retirees. ElderEase integrates three core services: a Learning Hub, Exercise Programs, and a Commu-nity Forum. The Learning Hub offers courses and workshops from renowned educational institu-tions and experts, the Exercise Programs feature age-appropriate fitness activities led by certified trainers, and the Community Forum facilitates social connections and peer support. This compre-hensive approach ensures a balanced enrichment of the physical, mental, and social well-being of elderly users. The revenue model is subscription-based, with users paying monthly fees for access to the services. ElderEase also incorporate a gamified rewards system, encouraging user engagement and retention. Growth strategy includes partnerships with educational and fitness institutions and continuous adaptation to user feedback and market trends. ElderEase positioned to meet the evolving needs of retirees. Commit to enhancing the post-retirement life, coupled with a solid market strategy, positions the platform for significant growth and positive social impact. |
URI: | http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/92198 |
DOI: | 10.6342/NTU202400688 |
全文授權: | 同意授權(限校園內公開) |
顯示於系所單位: | 管理學院企業管理專班(Global MBA) |
文件中的檔案:
檔案 | 大小 | 格式 | |
---|---|---|---|
ntu-112-1.pdf 目前未授權公開取用 | 1.48 MB | Adobe PDF | 檢視/開啟 |
系統中的文件,除了特別指名其著作權條款之外,均受到著作權保護,並且保留所有的權利。