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標題: | 香港室內排羽球場商業計劃書 Business Plan of indoor volleyball and badminton court in Hong Kong |
作者: | 顏昇浪 Sing-Long Gan |
指導教授: | 曹承礎 Seng-cho Chou |
關鍵字: | 排羽球場, volleyball and badminton court, |
出版年 : | 2024 |
學位: | 碩士 |
摘要: | 提議的業務是在香港經營室內排球和羽毛球場地租賃業務。香港對室內體育設施的需求正在上升,尤其是年輕一代對體育和健身日益關注。然而,政府提供的室內體育設施的當前供應無法滿足高需求。通過提供高質量、便捷可及的室內排球場地,公司將抓住這一趨勢。
此外,該業務(BVC)將專注於通過不僅僅提供場地來創造額外收入流的方式,拓展其服務。啟動業務的初期投資包括租賃適當的場地、購買和安裝必要的設備,以及通過市場營銷廣告吸引新客戶。按小時的場地租賃以及培訓計劃等附加服務將構成業務模型的收入基礎。 這家室內排羽球場地業務為在香港市場提供高質量室內運動設施提供了一個特殊的機會。通過發揮自身優勢、糾正潛在弱點、利用潛在機會,以及限制潛在風險,它將在市場上確立強勁地位,取得長期成功。 The proposed business is an indoor volleyball and badminton court rental business in Hong Kong. Hong Kong''s demand for indoor sports facilities is rising, especially among the younger generations who are becoming more concerned in sports and fitness. However, the current supply of the indoor sports facilities provided by the government cannot meet the high demand. By providing a high-quality, easy-to-access indoor volleyball court, the company will take advantage of this trend. Additionally, the business (BVC) will focus on diversifying its services by not just simply providing venue to generate additional revenue streams. The initial investment to start the business includes leasing an appropriate location, buying and installing the necessary equipment, and marketing and advertising the company to acquire new customers. Hourly court rentals as well as supplemental services like training programs will form the foundation of the revenue stream of the business model. This indoor volleyball court business offers a special chance to offer high quality indoor sporting facilities in the Hong Kong market. It will establish a strong position in the market and achieve long-term success by building on its strengths, correcting any potential weaknesses, utilizing potential opportunities, and limiting potential risks. |
URI: | http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/92080 |
DOI: | 10.6342/NTU202400355 |
全文授權: | 未授權 |
顯示於系所單位: | 管理學院企業管理專班(Global MBA) |
文件中的檔案:
檔案 | 大小 | 格式 | |
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ntu-112-1.pdf 目前未授權公開取用 | 1.14 MB | Adobe PDF |
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