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標題: | 發布者運動表現和觀察者運動紀錄偏好對於羨慕的影響 The Effect of Poster’s Exercising Competence and Observer’s Tracking Preference on Envy |
作者: | 彭鈺雯 Evelyn Peng |
指導教授: | 柯冠州 Kuan-Chou Ko |
關鍵字: | 地位信號,社群媒體,良性嫉妒,惡性嫉妒,炫耀性消費,自我量化, Status signaling,social media,benign envy,malicious envy,conspicuous consumption,self-quantification, |
出版年 : | 2024 |
學位: | 碩士 |
摘要: | 過去,財富或社經優勢為主要的地位信號,但隨著社群媒體的普遍使用和各種人生目標的追求被認可,地位信號的來源越來越多元。進一步來說,地位信號通常透過在奢侈品和休閒的傳統炫耀性消費,作為顯示地位的手段。但隨著物質主義漸漸被負面看待,人們開始關注更多新穎的地位信號,用以建立正面的社會印象。本文根據網路貼文讀者所經歷的良性嫉妒和惡性嫉妒,探討了運動表現紀錄(本文簡稱為EPT,Exercise Performance Tracking)的貼文作為一種新形式的地位信號。前導研究和主要研究分別採用問卷設計和實驗法進行。前導研究確立了運動相關貼文已被視為準地位信號,而主要研究調查了貼文發布者的運動表現和觀察者的運動記錄偏好,作為EPT貼文引起良性嫉妒的因素。這項研究為地位信號文獻貢獻了兩個關鍵發現:(1) EPT貼文引起的良性嫉妒多於惡性嫉妒 (2) 當發布者的運動表現較高且觀察者也有記錄其運動表現的習慣時,EPT貼文是最有效的地位信號。 In the past, status signals were mainly conveyed through wealth or socioeconomic advantages. However, with the ubiquitous use of social media and the recognition of pursuing various life goals, the sources of status signals are becoming more and more diverse. Furthermore, status signaling is often achieved through the traditional conspicuous consumption of luxury goods and leisure to display status. But as materialism gradually comes to be viewed negatively, people begin to focus on more novel status signals to build a positive social impression. This paper explores posts about exercise performance tracking (EPT) as a new form of status signaling based on the benign and malicious envy experienced by observers of such posts. The pilot study and the main study were conducted using questionnaire design and experimental method respectively. The pilot study established that exercising-related posts had been regarded as quasi-status signals, while the main study investigated posters’ exercising performance of the posters and observers’ exercising performance tracking preferences as factors that cause benign envy in EPT posts. The two key findings of this study contribute to the status signaling literature: (1) EPT posts elicit more benign envy than malicious envy, and (2) EPT posts most effectively signal status when the poster’s exercising competence is high and when the observer also has the habit of tracking their own exercise performance. |
URI: | http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/91779 |
DOI: | 10.6342/NTU202400388 |
全文授權: | 同意授權(限校園內公開) |
顯示於系所單位: | 商學研究所 |
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