新創事業A診所在肥胖健康醫療產業的未來營運策略：A診所個案研究

Abstract

肥胖健康醫療產業是一個快速成長的產業，肥胖已成為台灣及全球性的健康問題。本文研究目的為新創事業A診所在肥胖健康醫療產業的未來營運策略，透過鑽石模型來建立診所的使命及核心價值、波特五力來分析競爭者的威脅、商業模型九宮格來分析整體解決方案、SWOT來分析優劣勢、機會和威脅及損益表來預估未來的營收。 分析結果顯示新創事業A診所專業團隊的核心優勢在於高度專業醫療團隊、新醫療技術、高品牌知名度、高服務品質，以個人化精準醫療來治療肥胖相關疾病以降低肥胖健康風險。人力資本及專業優質人才將會是診所一個很重要的資產和經營重點，必須持續精進醫療技術水準及服務品質外，同時招募優質醫師及專業人員加入。外部環境也帶給診所許多機會和挑戰，制定好未來營運策略，藉由損益表來預估未來的營收。 新的減重藥物及技術持續進步、新興科技的影響和預防醫學趨勢的威脅，造成肥胖健康醫療產業競爭加劇，依照新創事業A診所的使命、願景和核心價值，制定好未來營運策略，減低肥胖對健康造成的風險，順勢在肥胖健康產業有穩定成長的獲利。

Obesity health medical industry is a rapidly growing industry, and obesity has become a health problem in Taiwan and the world. The research purpose is the future operation strategy of the start-up business A clinic in the obesity health medical industry, through the diamond model to establish the mission and core value, Porter's five forces to analyze the threat of competitors, and the business model to analyze the overall solution, SWOT to analyze strengths, weaknesses, opportunities and threats, and income statement to estimate future revenue. The analysis results show that the core strengths of the professional team of the start-up business A clinic are highly professional medical team, new medical technology, high brand awareness, high service quality, and precise treatment of obesity-related diseases to reduce the health risk of obesity. Human capital and professional high-quality talents will be a very important asset and business focus of the professional team of Clinic A. It is necessary to continuously improve the level of medical technology and service quality, and at the same time recruit high-quality doctors and professionals. It is necessary to formulate future operating strategies and use the income statement to estimate future revenue. The continuous progress of new weight loss drugs and technologies, the impact of emerging technologies, the discovery of obesity genes and the threat of preventive medicine trends have resulted in intensified competition in the obesity health medical industry. According to the mission, vision and core values of the new venture A clinic, the future operation strategy is to reduce the health risks caused by obesity and increase profits in the obesity health industry.