請用此 Handle URI 來引用此文件:
http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/90209
完整後設資料紀錄
DC 欄位 | 值 | 語言 |
---|---|---|
dc.contributor.advisor | 莊正民 | zh_TW |
dc.contributor.advisor | Cheng-Min Chuang | en |
dc.contributor.author | 蔡芷萱 | zh_TW |
dc.contributor.author | Chih-Hsuan Tsai | en |
dc.date.accessioned | 2023-09-22T17:51:59Z | - |
dc.date.available | 2023-11-09 | - |
dc.date.copyright | 2023-09-22 | - |
dc.date.issued | 2023 | - |
dc.date.submitted | 2023-08-14 | - |
dc.identifier.citation | 李青蓉. (2017). 探討 B2C 平台經濟下台灣小電商經營之道. 管理與資訊學報 22 期, 55-98.
宋偉銘. (2022). 探討跨境電子商務經營關鍵成功因素-以蝦皮購物平台創業為例. 吳俊瑩. (2011). B2C 電子商務商業模式研究–以企業核心競爭力與 EC 關鍵成功因素為基礎. 孫瑞隆. (2021). 平台領先者及後進者之競爭策略與覆蓋策略研究. 吳伊涵. (2018). 以商業模式與價值主張法研究蝦皮購物關鍵成功因素 許立人. (2009). 從關鍵成功因素探討 B2C 電子商務的分析架構. 劉潤. (2019). 市場已有巨頭,後進者還有機會?3大戰略,找到「盲點商機」就能賺到錢。商業週刊 Al Mashalah, H., Hassini, E., Gunasekaran, A., & Bhatt, D. (2022). The impact of digital transformation on supply chains through e-commerce: Literature review and a conceptual framework. Transportation Research Part E: Logistics and Transportation Review, 165, 102837. Buckley, P.J., and M.C. Casson. 1976. The future of the multinational enterprise. London: Macmillan. Banalieva, E. R., & Dhanaraj, C. (2019). Internalization theory for the digital economy. Journal of International Business Studies, 50, 1372-1387. Bartlett, C. A., & Ghoshal, S. (2002). Managing across borders: The transnational solution. Harvard Business Press. Cha, H., Kotabe, M., & Wu, J. (2023). Reshaping Internationalization Strategy and Control for Global E-Commerce and Digital Transactions: A Hayekian Perspective. Management International Review, 63(1), 161-192. Coase, R. H. (1993). The nature of the firm (1937). WILLIANSON, OE; WINTER, SG. Combe, C. (2002). The management of e-commerce strategies for gaining and sustaining competitive advantage in the online bookselling industry: the case of Amazon. com. International Journal of e-Business Strategy Management, 4(2), 153-165. De Vass, T., Shee, H., & Miah, S. J. (2018). The effect of “Internet of Things” on supply chain integration and performance: An organisational capability perspective. Australasian Journal of Information Systems, 22. Devita, M., Nawawi, Z. M. N., & Aslami, N. (2022). E-Commerce Shopee Marketing Strategy in International Business. Journal of Social Research, 1(12), 491-497. Dunning, J. H. (1977). Trade, location of economic activity and the MNE: A search for an eclectic approach. The international allocation of economic activity: proceedings of a Nobel Symposium held at Stockholm, Dunning, J. H. (1980). Toward an eclectic theory of international production: Some empirical tests. Journal of International Business Studies, 11, 9-31. Dunning, J. H. (1988). The eclectic paradigm of international production: A restatement and some possible extensions. Journal of International Business Studies, 19(1), 1-31. Dunning, J. H. (1993). Trade, location of economic activity and the multinational enterprise: A search for an eclectic approach. The theory of transnational corporations, 1(1993), 183-218. Dunning, J. H., & Wymbs, C. (2001). The challenge of electronic markets for international business theory. International Journal of the Economics of Business, 8(2), 273-301. Eisenhardt, K. M. (1989). Agency theory: An assessment and review. Academy of management review, 14(1), 57-74. Eisenmann, T., Parker, G., & Van Alstyne, M. (2011). Platform envelopment. Strategic management journal, 32(12), 1270-1285. Eisenmann, T., Parker, G., & Van Alstyne, M. W. (2006). Strategies for two-sided markets. Harvard business review, 84(10), 92. Feng, H., Jiang, Z., Li, M., & Feng, N. (2019). First-or second-mover advantage? The case of IT-enabled platform market. The Case of IT-Enabled Platform Market (May 2, 2019). Feng, H., Z. Jiang, M. Li, N. Feng.“First-or Second-Mover Advantage. Forsgren, M. (2002). Are multinational firms good or bad? In Havila, V.; Forsgren, M. & Hakansson, H. (Eds.), Critical perspectives on internationalization (pp. 29-58). Amsterdam: Pergamon. Fuerst, S. (2010). The development of international business theory: implications for international business teaching and research in Colombia. Cuadernos de Administración(43), 33-51. Fürstenau, D., Rothe, H., Schulte-Althoff, M., Masak, D., Schewina, K., & Anisimova, D. (2019). Growth, complexity, and generativity of digital platforms: the case of Otto. de. Gereffi, G., Humphrey, J., & Sturgeon, T. (2005). The governance of global value chains. Review of international political economy, 12(1), 78-104. Greene, J., & McClintock, C. (1985). Triangulation in evaluation: Design and analysis issues. Evaluation review, 9(5), 523-545. Hendriyani, C., & Auliana, L. (2018). Transformation from relationship marketing to electronic customer relationship management: A literature study. Review of Integrative Business and Economics Research, 7, 116-124. Hennart, J.-F. (2019). Digitalized service multinationals and international business theory. Journal of International Business Studies, 50, 1388-1400. Hong, A., Bhattacharyya, D., & Geis, G. (2012). The role of M&A in market convergence: Amazon, Apple, Google and Microsoft. Proceedings of 18th International Business Research Conference, Hymer, S. H. (1960). The international operations of national firms, a study of direct foreign investment Massachusetts Institute of Technology]. Iankova, S., Davies, I., Archer-Brown, C., Marder, B., & Yau, A. (2019). A comparison of social media marketing between B2B, B2C and mixed business models. Industrial Marketing Management, 81, 169-179. Jain, V., Malviya, B., & Arya, S. (2021). An overview of electronic commerce (e-Commerce). Journal of Contemporary Issues in Business and Government, 27(3), 665-670. Jaipong, P. (2022). Business Expansion: A Case Study of Shopee Company in Thailand. Advance Knowledge for Executives, 1(2), 1-18. Kalakota, R., & Whinston, A. B. (1996). Frontiers of electronic commerce. Addison Wesley Longman Publishing Co., Inc. Khanna, T., & Palepu, K. (2004). Emerging giants: building world class companies from emerging markets. Harvard Business School, 3-25. Kotha, S. (1998). Competing on the Internet:: The case of Amazon. com. European Management Journal, 16(2), 212-222. Levitt, B., & March, J. G. (1988). Organizational learning. Annual review of sociology, 14(1), 319-338. Levitt, T. (1983). The globalization of markets. Lieberman, M. B., & Montgomery, D. B. (1988). First‐mover advantages. Strategic management journal, 9(S1), 41-58. Luo, Y. (2002). Capability exploitation and building in a foreign market: Implications for multinational enterprises. Organization science, 13(1), 48-63. Narula, R. (2010). Keeping the eclectic paradigm simple. Multinational Business Review, 18(2), 35-50. Porter, M. E. (1990). The competitive advantage of nations The Free Press. New York, 564. Prahalad, C. K., & Doz, Y. L. (1987). The multinational mission: Balancing local demands and global vision. Simon and Schuster. Rietveld, J., & Schilling, M. A. (2021). Platform competition: A systematic and interdisciplinary review of the literature. Journal of Management, 47(6), 1528-1563. Root, F. R. (1998). Entry strategies for international markets. John Wiley & Sons. Rugman, A. M., Oh, C. H., & Lim, D. S. (2012). The regional and global competitiveness of multinational firms. Journal of the Academy of Marketing Science, 40, 218-235. Rugman, A. M., & Verbeke, A. (2001). Subsidiary‐specific advantages in multinational enterprises. Strategic management journal, 22(3), 237-250. Sjödin, D. R., Parida, V., Leksell, M., & Petrovic, A. (2018). Smart Factory Implementation and Process Innovation: A Preliminary Maturity Model for Leveraging Digitalization in Manufacturing Moving to smart factories presents specific challenges that can be addressed through a structured approach focused on people, processes, and technologies. Research-technology management, 61(5), 22-31. Teece, D. J. 'The diffusion of an administrative innovation', Management Science, 26, May 1980, pp. 464-470. Turban, E., Sharda, R., Aronson, J. E., & King, D. (2008). Business intelligence: A managerial approach. Pearson Prentice Hall Upper Saddle River, NJ. Varadarajan, R., Yadav, M. S., & Shankar, V. (2008). First-mover advantage in an Internet-enabled market environment: conceptual framework and propositions. Journal of the Academy of Marketing Science, 36, 293-308. Williamson, O. E. (1975). Markets and hierarchies: analysis and antitrust implications: a study in the economics of internal organization. University of Illinois at Urbana-Champaign's Academy for Entrepreneurial Leadership Historical Research Reference in Entrepreneurship. Yamakawa, Y., Peng, M. W., & Deeds, D. L. (2008). What drives new ventures to internationalize from emerging to developed economies? Entrepreneurship theory and practice, 32(1), 59-82. Yin, R. K. (1994). Discovering the future of the case study. Method in evaluation research. Evaluation practice, 15(3), 283-290. Yin, R. K. (2009). Case study research: Design and methods (Vol. 5). sage. Zhang, D., Pee, L. G., & Cui, L. (2021). Artificial intelligence in E-commerce fulfillment: A case study of resource orchestration at Alibaba’s Smart Warehouse. International Journal of Information Management, 57, 102304. | - |
dc.identifier.uri | http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/90209 | - |
dc.description.abstract | 數位科技的浪潮不只改變了人們的生活模式,也改變了學術領域的理論框架。自然科學領域在近年來擁有巨大的突破與變革,然而社會科學的步調卻顯得沉穩而優雅,在各方意見交決未決之際,反倒呈現了穩態平衡。然而不可否認的是,過去學者所提出的理論與學說假設,都成為了後世研究者的寶物,要不以此為地基繼續堆疊,要不砍掉將材料重新組裝拼湊。這一切就如同地平說的鋪陳與地圓說的感動一樣;若沒有牛頓三大運動定律,就沒有愛因斯坦相對論的震撼。這個現象也同樣適用於社會科學領域。
本研究旨在以個案分析的角度深入探討,傳統的國際企業理論,即折衷理論,是否能有效解釋當今最主要平台企業──電子商務產業的國際化過程。隨後,本研究將擴展這一分析,探討國際企業理論在平台型企業上的應用,以更清楚地描繪電子商務產業的國際化架構,並延伸應用於研究台灣本土電商企業的國際化行為和困境。 透過了解電商產業的全球整合壓力和在地回應壓力,本研究歸納了全球型電商和在地型電商的策略偏好,並以亞馬遜和蝦皮作為案例進行更深入的解析。接著,本研究引入折衷理論的分析架構,進而闡釋電商企業在國際擴張時的優勢條件和進入模式。這些優勢條件包括所有權優勢、區位優勢,以及內部化優勢。這些要素影響了企業的海外進入模式,透過企業個案的分析,本研究希望驗證新世界現象在傳統理論框架內的適用性。 總結來說,本研究旨在全面分析電子商務平台領域的國際發展差異,運用過去的理論提供新的解讀和見解。此外,本研究也期望能引發學術界有更多探討電子商務平台和相關國際企業議題的相關研究,同時為實務界提供有價值的研究參考,以支援台灣本土企業在全球市場上的成功。 | zh_TW |
dc.description.abstract | Digital technology has not only revolutionized lifestyles, but also academic theories. While the natural sciences have experienced significant breakthroughs in recent years, the pace of social sciences has remained consistent. However, both fields necessitate continuous advancement, and past theories often serve as the foundation for these progress, analogous to the transition from the heliocentric to geocentric theory, or from Newton's laws to Einstein's theory of relativity.
This study aims to discover whether the traditional international business theory, represented by the eclectic paradigm, can explain the internationalization of the e-commerce industry today. Subsequently, by applying international business theory to platform-based enterprises, it offers a clearer framework for understanding e-commerce internationalization and extends to scrutinize Taiwan's local e-commerce enterprises' internationalization behavior and challenges. The research distinguishes strategic preferences between global and local e-commerce, using Amazon and Shopee as in-depth case studies. The study then introduces the analytical framework of the eclectic paradigm, elucidating the advantages and entry modes for e-commerce in international expansion. In summary, the research aims to deeply analyze e-commerce platform differences in international development, providing new insights through established theories. Moreover, it seeks to foster academic exploration of e-commerce platforms and related international business topics and provide valuable research references for practitioners, aiding the success of domestic enterprises in Taiwan's international market. | en |
dc.description.provenance | Submitted by admin ntu (admin@lib.ntu.edu.tw) on 2023-09-22T17:51:59Z No. of bitstreams: 0 | en |
dc.description.provenance | Made available in DSpace on 2023-09-22T17:51:59Z (GMT). No. of bitstreams: 0 | en |
dc.description.tableofcontents | 致謝 i
中文摘要 ii Abstract iii 目錄 iv 表目錄 vi 圖目錄 vii 第一章 緒論 1 第一節 研究動機與背景 1 第二節 研究目的 3 第三節 研究問題 5 第四節 研究流程 6 第二章 文獻回顧 7 第一節 企業的國際化策略 7 第二節 企業優勢條件與進入模式 12 第三節 電商平台的國際發展研究 18 第三章 研究設計 22 第一節 研究架構 22 第二節 研究方法與設計 23 第三節 資料蒐集方法 26 第四節 研究變數 28 第五節 研究限制 32 第四章 電商產業與個案公司分析 33 第一節 電商產業分析 33 第二節 PChome個案分析 44 第三節 亞馬遜個案分析 51 第四節 蝦皮個案分析 59 第五節 個案統整與實證分析 66 第五章 研究結論與未來建議 77 第一節 PChome發展建議 77 第二節 研究結論 79 第三節 未來研究建議 84 參考資料 85 中文文獻 85 英文文獻 85 附錄 89 表目錄 表 2-1 全球整合與在地回應策略比較 9 表 4-1 PChome的海外進入策略 45 表 4-2 PChome的平台比較 46 表 4-3 PChome的當地資源條件 48 表 4-4 亞馬遜的海外進入策略 53 表 4-5 亞馬遜的當地資源條件 56 表 4-6 蝦皮的海外進入策略 60 表 4-7 蝦皮的當地資源條件 63 表 4-8 個案企業的資源條件變數統整 66 表 4-9 個案企業的資源條件變數統整 70 表 4-10 個案企業的海外投資變數統整 71 表 4-11 電商的營運績效變數統整 76 表 5-1 企業優勢條件分析 79 表 5-2 電商國際定位比較 82 圖目錄 圖 1-1 研究流程圖 6 圖 2-1 全球整合與在地回應框架 10 圖 2-2 全球整合與在地回應矩陣 11 圖 2-3 企業的進入策略種類 12 圖 2-4 折衷理論架構 15 圖 2-5 電商企業的價值鏈流程圖 20 圖 3-1 研究架構圖 22 圖 3-2 全球線上電商平台流量排名 25 圖 3-3 研究變數關係圖 28 圖 4-1 電商價值鏈 36 圖 4-2 電商產業的進入模式定義圖 42 圖 4-3 電商企業的折衷理論架構 43 圖 4-4 PChome全球營運版圖 45 圖 4-5 亞馬遜全球版圖 52 圖 4-6 蝦皮全球版圖 60 圖 5-1 電商企業的IR矩陣定位 81 | - |
dc.language.iso | zh_TW | - |
dc.title | 以折衷理論角度分析本土電商PChome的國際化策略 | zh_TW |
dc.title | Research on PChome’s International Strategy Using The Eclectic Paradigm | en |
dc.type | Thesis | - |
dc.date.schoolyear | 111-2 | - |
dc.description.degree | 碩士 | - |
dc.contributor.oralexamcommittee | 簡睿哲;葉志權;林志斌 | zh_TW |
dc.contributor.oralexamcommittee | Ruey-Jer Jean;Chih-Chuan Yeh;Chih-Pin Lin | en |
dc.subject.keyword | 電商企業,折衷理論,國際化,平台理論,PChome, | zh_TW |
dc.subject.keyword | E-commerce,Eclectic theory,Internationalization,Platform theory,PChome, | en |
dc.relation.page | 95 | - |
dc.identifier.doi | 10.6342/NTU202303978 | - |
dc.rights.note | 同意授權(限校園內公開) | - |
dc.date.accepted | 2023-08-14 | - |
dc.contributor.author-college | 管理學院 | - |
dc.contributor.author-dept | 國際企業學系 | - |
顯示於系所單位: | 國際企業學系 |
文件中的檔案:
檔案 | 大小 | 格式 | |
---|---|---|---|
ntu-111-2.pdf 授權僅限NTU校內IP使用(校園外請利用VPN校外連線服務) | 2.58 MB | Adobe PDF | 檢視/開啟 |
系統中的文件,除了特別指名其著作權條款之外,均受到著作權保護,並且保留所有的權利。