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  1. NTU Theses and Dissertations Repository

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Publication Year TitleAuthor(s)Department
2023豬肉消費意願與願付價格的影響要素分析︰ 以臺灣、港澳與新馬區為例
Analysis of the Factors Affecting Pork Consumption Intention and Willingness to Pay: Empirical Evidence from Taiwan, Hong Kong, Macau, Singapore, and Malaysia
龔玫菱; Mei-Ling Kung 生物產業傳播暨發展學系

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Department
  • 1 生物產業傳播暨發展學系
Degree
  • 1 博士
Advisor
  • 1 chaoyun ling
  • 1 梁朝雲
Author
  • 1 mei-ling kung
  • 1 龔玫菱
Subject
  • 1 marketing mix
  • 1 marketing mix,perceived value
  • 1 marketing mix,perceived value,con...
  • 1 marketing mix,perceived value,con...
  • 1 marketing mix,perceived value,con...
  • 1 行銷組合
  • 1 行銷組合,知覺價值
  • 1 行銷組合,知覺價值,消費意願
  • 1 行銷組合,知覺價值,消費意願,豬肉
  • 1 行銷組合,知覺價值,消費意願,豬肉,購買偏好
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Publication Year
  • 1 2023
Rights
  • 1 同意授權(限校園內公開)
Has File(s)
  • 1 true
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