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完整後設資料紀錄
DC 欄位 | 值 | 語言 |
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dc.contributor.advisor | 吳玲玲(Ling-Ling Wu) | |
dc.contributor.author | Yan Kuang Lin | en |
dc.contributor.author | 林彥礦 | zh_TW |
dc.date.accessioned | 2021-05-11T05:15:10Z | - |
dc.date.available | 2019-08-28 | |
dc.date.available | 2021-05-11T05:15:10Z | - |
dc.date.copyright | 2019-08-28 | |
dc.date.issued | 2019 | |
dc.date.submitted | 2019-08-20 | |
dc.identifier.citation | Belk, R. (2010). Sharing. Journal of Consumer Research, 36(5), 715-734. doi:10.1086/612649
Belk, R. (2014). You are what you can access: Sharing and collaborative consumption online. Journal of Business Research, 67(8), 1595-1600. doi:10.1016/j.jbusres.2013.10.001 Bock, G.-W., Lee, J., Kuan, H.-H., & Kim, J.-H. (2012). The progression of online trust in the multi-channel retailer context and the role of product uncertainty. Decision Support Systems, 53(1), 97-107. Burt, R. S. (2007). Closure and stability: Persistent reputation and enduring relations among bankers and analysts. The Missing Links: Formation and Decay of Economic Networks, 100-143. Cohen, P., West, S. G., & Aiken, L. S. (2014). Applied multiple regression/correlation analysis for the behavioral sciences: Psychology Press. Ert, E., Fleischer, A., & Magen, N. (2016). Trust and reputation in the sharing economy: The role of personal photos in Airbnb. Tourism Management, 55, 62-73. doi:10.1016/j.tourman.2016.01.013 Fornell, C., & Larcker, D. F. (1981). Evaluating structural equation models with unobservable variables and measurement error. Journal of marketing research, 18(1), 39-50. Hair, J., Anderson, R., Tatham, R., & Black, W. (1998). Multivariate Data Analysis 7th ed, Upper Saddle River, NJ. Retrieved, June, 11, 2013. Hamari, J., Sjöklint, M., & Ukkonen, A. (2016). The sharing economy: Why people participate in collaborative consumption. Journal of the Association for Information Science and Technology, 67(9), 2047-2059. doi:10.1002/asi.23552 Klopping, I. M., & McKinney, E. (2004). Extending the technology acceptance model and the task-technology fit model to consumer e-commerce. Information Technology, Learning & Performance Journal, 22(1). McKnight, D. H., Choudhury, V., & Kacmar, C. (2002). Developing and Validating Trust Measures for e-Commerce: An Integrative Typology. Information Systems Research, 13(3), 334-359. doi:10.1287/isre.13.3.334.81 Pavlou, P. A., & Gefen, D. (2004). Building Effective Online Marketplaces with Institution-Based Trust. Information Systems Research, 15(1), 37-59. doi:10.1287/isre.1040.0015 | |
dc.identifier.uri | http://tdr.lib.ntu.edu.tw/handle/123456789/890 | - |
dc.description.abstract | “共享”行為的範圍和型態因為新科技的演進而有所不同。在新的情境下,信任被認為提升使用意願的一個非常重要的元素。這篇研究借用了Mayer對信任的看法,認為信任的存在是因為信任者感受到被信任者的善意、誠信、及能力,進而提出資訊品質能夠節由提升乘客對於UBER 平台已及司機的善意、誠信、及能力而提升對他們的信任,進而提升使用意圖。在研究模型中,Burt的名譽機制及institutional-base的概念也被包含。收集問卷完成實驗後,儘管資料效度需要被討論,研究仍發現了有使用過UBER的族群跟沒使用過UBER的族群不同的行為反應。對有使用過UBER的人來說,資訊品質能夠提高對平台的信任,接著提高對司機的進任,進而提升使用意願。對於沒有使用過UBER的人來說,資訊品質能夠提高對平台的信用,接著分別提高使用意圖及對司機的信任。總體而言,研究結果論證了資訊品質能夠提高信任進而提高使用意圖,本研究也因此認為這證明了相比於傳統計程車,UBER不能被去中間化的特性。 | zh_TW |
dc.description.abstract | The “sharing” activity is different from the past on the scope and members’ familiarity due to the development of new technologies. At this moment, trust is regarded as an important factor to increase participating intention. This research leveraged Mayer’s research that trust can be cultivated by increasing trustors’ perception of benevolence, integrity, and competence of trustees, and considers that information quality can increase passengers’ trust of the UBER platform and drivers through increasing the perception of those 3 factors, further increase their participating intention. The concept of reputation mechanism and institutional-based trust are also included in this research model. After the survey is conducted by collecting questionnaires, though there was few validity issue existed, it is found that people who had used or never used UBER before have different behaviors. For people who had used UBER before, information quality can increase the trust on UBER, and then increase the trust on drivers, further increase the participating intention. In contrast, for people who had never used UBER before, information quality would increase the trust on UBER, and the trust on UBER respectively increase the trust on drivers and participating intention. Overall, information quality are proofed to increase trust further increase the intention, and this research consider that this mechanism makes UBER disintermediated comparing with traditional taxis. | en |
dc.description.provenance | Made available in DSpace on 2021-05-11T05:15:10Z (GMT). No. of bitstreams: 1 ntu-108-R05725040-1.pdf: 1252546 bytes, checksum: 803629cda20b1cb0b69e7f17802e0176 (MD5) Previous issue date: 2019 | en |
dc.description.tableofcontents | Chapter 1. Introduction 7
Chapter 2. Literature Review 10 Chapter 3. Methodology 24 3.1. Research Method 24 3.1.1. Research Target 24 3.1.2. Variables 25 3.1.3. Intention of Participation 25 3.1.4. Information Quality 26 3.1.5. Trust on the Sharing Company and the Sharing Peers 26 3.2. Research Procedure 27 3.3. Participants 28 Chapter 4. Empirical Results 30 4.1. Procedure of Data Analyzing 30 4.2. Reliability and Validity 31 4.2.1. Sample with participants which had used UBER before 33 4.2.2. Sample with participants which had never used UBER before 41 4.3. SEM Analysis 46 Chapter 5. Conclusion, Theoretical Contribution, and Managerial Implications 50 Chapter 6. Limitations and Future Research 55 REFERENCE 57 Appendix A: Informed Consent 58 Appendix B: Survey items 59 Appendix C: Demographic Information 62 | |
dc.language.iso | en | |
dc.title | 探討資訊分享在共享經濟下如何培養信任 | zh_TW |
dc.title | How do you trust and share?
Discussing how information sharing cultivate trust in sharing economy programs | en |
dc.date.schoolyear | 107-2 | |
dc.description.degree | 碩士 | |
dc.contributor.oralexamcommittee | 魏志平(Chih-Ping Wei),孔令傑(Ling-Chieh Kung) | |
dc.subject.keyword | 共享經濟,信任,名譽機制,資訊品質,使用意圖, | zh_TW |
dc.subject.keyword | Sharing economy,Trust,Reputation mechanism,Information quality,Intention, | en |
dc.relation.page | 63 | |
dc.identifier.doi | 10.6342/NTU201904059 | |
dc.rights.note | 同意授權(全球公開) | |
dc.date.accepted | 2019-08-20 | |
dc.contributor.author-college | 管理學院 | zh_TW |
dc.contributor.author-dept | 資訊管理學研究所 | zh_TW |
顯示於系所單位: | 資訊管理學系 |
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