投資人氣：通往未來幸福之路

Abstract

這項研究旨在深入瞭解受歡迎程度對青少年未來幸福的影響，並專注於非西方文化背景下的台灣。我們運用台灣青少年研究計畫（Taiwan Youth Project, TYP）的資料，探討受歡迎程度與各項長期結果之間的關聯。除了基本模型外，我們還構建了友誼形成模型以解決內生性的問題，並更進一步探討異質性效果。研究結果顯示，中學時期愈受歡迎的青少年，成年後吸菸量較少、身心健康狀況較佳，且上大學和攻讀研究所的機會也較高。同時，我們也發現在教育方面存在性別不平等的現象；而友誼對長期結果的影響確實存在異質性，取決於友誼牽涉到的性別或活動。這項研究在豐富先前的研究普遍性的同時，為制定量身定制的教育政策和干預措施提供了有價值的洞見。

This study contributes to the understanding of how popularity impacts adolescents’ future well-being in the non-Western context, with a specific focus on Taiwan. Utilizing data from the Taiwan Youth Project (TYP), we investigate the relationship between popularity and various long-term outcomes. In addition to the baseline model, we construct advanced models that account for endogeneity, incorporating a friendship formation model. Our findings highlight the positive associations between popularity and future well-being, including reduced cigarette consumption, improved general health and happiness, and increased probabilities of attending college and pursuing graduate education. We uncover disparities in advanced education attainment, particularly among female students, underscoring the influence of societal and cultural factors. Furthermore, we delve into the heterogeneity of popularity effects by examining gender-specific popularity and the influence of friendship involving specific activities. This study enhances the generalizability of previous research, uncovers nuanced dynamics of popularity, and provides valuable insights for the development of tailored educational policies and interventions.