綠活的想像與實踐：台北地區的園藝消費與居家自然

Abstract

「綠色住家」近年來被大力地促銷推廣，希冀實現一種永續環保的生活風格，並和21世紀早期全球環境變遷的趨勢遙相呼應。由於綠色消費與綠建築持續地被發揚宣傳，使得「家」成為了當代「永續生活風格」的競逐場域。市面上愈來愈多強調節能省電的居家產品，對「自然」的消費在都會生活中也相當普遍。儘管如此，這方面的現象仍然缺少嚴謹學術研究的檢視。本研究以居家園藝活動為研究對象，試圖探究這種綠色生活風格，如何在擁擠稠密的都會環境中被再現與實踐，檢視「自然」在家庭環境中被栽培、描繪的過程。近年來，隨著社會經濟變遷，國人生活水準提高，休閒娛樂蔚為風潮，當代家庭不僅是生產空間，同時也是消費空間，連帶地促使居家園藝消費市場的成形。表現在都市環境中，是散落各地的花市、花店與植栽園藝店，另方面，這種趨勢又被許多的廣告、雜誌、書籍、網站、電視節目等媒體所加以提倡，形塑特殊的意識形態與自然樣貌。本研究試圖透過文本分析、深度訪談、參與觀察的方式，分析園藝行為如何在居家空間中被實踐，因為我們不只是研究文本或其他媒體的形象與論述，使用者的選擇、購買、詮釋、挪用、使用等，也重要的文化過程，值得我們重新思索人與自然的關係，進而與有關「家」的研究對話。

“Greening” home has been greatly promoted to achieve sustainable lifestyles in the early 21st century in accommodating the global environmental change. Owing that most of the propagandas and practices are centering on the promotion of living with green consumption and residing in green home buildings, this trend makes “home” become the major contesting terrain for sustainable lifestyles in contemporary livings. In addition to all sorts of green or energy-saving products, including houses, the consumption of “Nature” in home has become quite popular in city lives. Nevertheless, it still lacks serious academic examination along the line of sustainable lifestyles on this phenomenon. This paper aims at discussing how the green lifestyle has been represented and practiced in Asia cities with densely inhabited urban settings, such as Taipei, by examining how the “Nature” has been cultivated and represented in the home environment. The first part of the paper analyzes the role of increasing population of home gardening, especially indoor gardening, in domesticity and its relationship with the leisure and consumption behavior in urban living. Secondly, we will examine how home gardening has been promoted via TV channels, magazines, books, and websites, so as to investigate the business of weekend flower markets , flower shops and gardening suppliers in Taipei City in order to examine their association with some definite green lifestyle(s) that have been promoted and sold at the local settings. Thirdly, we will use snowball sampling method to conduct in-depth interviews with urban gardeners of different residential types to see how the home gardening have been practicing and how does it related to current ideologies of green lifestyles associated with indoor nature in Taipei.