請用此 Handle URI 來引用此文件:
http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/88556
完整後設資料紀錄
DC 欄位 | 值 | 語言 |
---|---|---|
dc.contributor.advisor | 陳忠仁 | zh_TW |
dc.contributor.advisor | Chung-Jen Chen | en |
dc.contributor.author | 廖可楓 | zh_TW |
dc.contributor.author | Kur-Fong Liao | en |
dc.date.accessioned | 2023-08-15T16:49:23Z | - |
dc.date.available | 2023-11-09 | - |
dc.date.copyright | 2023-08-15 | - |
dc.date.issued | 2023 | - |
dc.date.submitted | 2023-07-29 | - |
dc.identifier.citation | 1. Grant, R.M. (1991). The Resource-Based Theory of Competitive Advantage: Implications for Strategy Formulation. California Management Review, 33(3),114-135
2. Hung, H. (2008). A Study of Taiwan’s Notebook Industry Competition Strategy [Master’s Thesis, National Yang Ming Chiao Tung University]. Available at: https://ir.nctu.edu.tw/bitstream/11536/77574/1/252301.pdf 3. Lin, C. (2022). The Study on the Laptop Consumers’ Preference Changes Under the COVID-19 Pandemic: A Social Media Analytic Approach [Master’s Thesis, National Chung Hsing University]. 4. Porter, M.E. (1996). What is Strategy. Harvard Business Review. Available at: https://hbr.org/1996/11/what-is-strategy 5. Porter, M.E. (1979) How Competitive Forces Shape Strategy. Harvard Business Review. Available at: https://hbr.org/1979/03/how-competitive-forces-shape-strategy 6. Wernerfelt, B. (1984). A Resource-Based View of the Firm. Strategic Management Journal, 5(2), 171-180. 7. Wu, J. (2006). Improving the Flexibility of the Desktop PC Supply Chain [Master’s Thesis, University of California]. Available at: https://dspace.mit.edu/handle/1721.1/37575 8. Yang, Y., and Fan, S. (2009). The Change of Business Architecture and the Choice of Interfirm Competitive Conduct - The Case Study of Taiwan Motherboard Industry, Operations Management Reviews, 229-246 112 Chinese References 1. China Times (2021) 全球百大創新機構評比 首入榜的華碩專利影響力居全球 第一分Available at: https://www.chinatimes.com/realtimenews/20210420005668-260410?chdtv 2. China Times (2022) 盛轉衰 全球 NB 出貨雙位數年減 Available at: https://www.chinatimes.com/newspapers/20220728000217- 260204?chdtv 3. China Times (2022) 華碩去年營收攀高 施崇棠:推動企業文化更上層樓 Available at: https://www.chinatimes.com/realtimenews/20220119003736- 260410?chdtv 4. CommonWealth Magazine (2019) 貿易戰|全面開打 蘋果恐成最大輸家,台灣呢? Available at: https://www.cw.com.tw/article/5095209?template=transformers 5. TNL Media Group (2022) AIoT 趨勢成形 大廠卡位 2025 年商機爆發年 Available at: https://www.inside.com.tw/article/27241-aiot-5g-2025-software 6. UDN News (2022) 全球員工數 1.5 萬人 華碩蟬聯《Forbes》全球最佳雇主 Available at: https://udn.com/news/story/7240/6696091 English References 1. Acer Official Site- Annual Reports Available at: https://www.acer.com/corporate/en/investor-relations/financials/annual-reports 2. AGParts Education (2021) The History of the Laptop: An Essential Guide to Laptops, Notebooks, and Chromebooks Available at: https://agpartseducation.com/the-history-of-the-laptop-an-essential- guide/ 3. Apple Official Site- Investor Relations Available at: https://investor.apple.com/investor-relations/default.aspx 4. Asus Official Site- Asus CSR Available at: https://csr.asus.com/en 5. Asus Official Site- Asus History Available at: https://www.asus.com/about-asus-history/ 6. Asus Official Site- Asus Pressroom Available at: https://press.asus.com/ 7. Asus Official Site- Investor Relations Available at: https://www.asus.com/pages/investor/ 8. Britannica (2023) Motherboard Introduction Available at: https://www.britannica.com/technology/motherboard 9. CNBC (2021) The global chip shortage is starting to hit the smartphone industry Available at: https://www.cnbc.com/2021/07/29/the-global-chip-shortage-is- starting-to-hit-the-smartphone-industry.html 10. Counterpoint Research (2022) Foldable Smartphone Shipments to Hit 16 Million Units in 2022, Up 73% YoY Available at: https://www.counterpointresearch.com/foldable-smartphone- shipments-2022/ 11. Counterpoint Research (2023) Data Center CPU Market: AMD Surpasses Intel in Share Growth Available at: https://www.counterpointresearch.com/data-center-cpu-market-amd- surpasses-intel-share-growth/ 12. Gartner (2023) Gartner Announces Rankings of the 2023 Global Supply Chain Top 25 Available at: https://www.gartner.com/en/newsroom/press-releases/2023-05-24-gartner-announces-rankings-of-the-2023-global-supply-chain-top-25 13. Gigabyte Official Site- Annual Reports Available at: https://www.gigabyte.com/Investor/83 14. HubSport (2023) The Creator Economy Market Size is Growing: How Brands Can Leverage It Available at: https://blog.hubspot.com/marketing/creator-economy-market-size 15. IDC (2022) Worldwide PC Shipments Decline Another 15.0% in the Third Quarter of 2022, According to IDC Tracker Available at: https://www.idc.com/getdoc.jsp?containerId=prUS49755822 16. IDC (2023) PC Shipments Continued to Slump During the Holiday Quarter with Recovery Now Looking like 2024, According to IDC Tracker Available at: https://www.idc.com/getdoc.jsp?containerId=prUS50031623 17. Iot for All (2022) What Caused the Global Chip Shortage? Available at: https://www.iotforall.com/what-caused-the-global-chip-shortage 18. Jabil (2022) Why The Chips Are Down: Navigating the Global Chip Shortages and Beyond Available at: https://www.jabil.com/blog/global-chip-shortages.html 19. Lenovo Official Site- Investor Relations Available at: https://investor.lenovo.com/en/global/home.php 20. Lenovo Official Site- Our Company Available at: https://www.lenovo.com/us/en/about/whoweare/ 21. Lenovo Official Site- Product Supply Chain Available at: https://www.lenovo.com/us/en/product-security/supply- chain/?orgRef=https%253A%252F%252Fwww.google.com%252F 22. Mordor Intelligence- MOTHERBOARD MARKET SIZE & SHARE ANALYSIS - GROWTH TRENDS & FORECASTS (2023 - 2028) Available at: https://www.mordorintelligence.com/industry-reports/motherboard- market 23. Mordor Intelligence- PC MARKET SIZE & SHARE ANALYSIS - GROWTH TRENDS & FORECASTS (2023 - 2028) Available at: https://www.mordorintelligence.com/industry-reports/pc-market 24. Mordor Intelligence- SMARTPHONES MARKET SIZE & SHARE ANALYSIS - GROWTH TRENDS & FORECASTS (2023 - 2028) Available at: https://www.mordorintelligence.com/industry-reports/smartphones- market 25. MSI Official Site- Investor Relations Available at: https://www.msi.com/about/investor/financialInformation 26. Newzoo (2023) Newzoo’s video games market size estimates and forecasts for 2022 Available at: https://newzoo.com/resources/blog/the-latest-games-market-size- estimates-and-forecasts 27. NHK (2018) Trends in Research and Development of OLED Available at: https://www.nhk.or.jp/strl/english/publica/bt/74/3.html 28. Pro Progressio (2020) Global Gaming PC Shipments to Jump by 25% and Hit 62 Million in 2024 Available at: https://focusonbusiness.eu/en/news/global-gaming-pc-shipments-to-jump-by-25-and-hit-62-million-in-2024/4007 29. Statista (2023) Desktop PC shipments worldwide from 2010 to 2026 Available at: https://www.statista.com/statistics/269044/worldwide-desktop-pc- shipments-forecast/ 30. Statista (2023) Personal computing devices shipments worldwide from 2022 to 2027 Available at: https://www.statista.com/statistics/272595/global-shipments-forecast-for-tablets-laptops-and-desktop-pcs/ 31. Statista- Desktop PC Worldwide Available at: https://www.statista.com/outlook/cmo/consumer-electronics/computing/desktop-pcs/worldwide 32. Statista- PCs Worldwide Available at: https://www.statista.com/outlook/tmo/devices/pcs/worldwide 33. The Motley Fool (2022) Apple's Services Business Has Never Been More Important Available at: https://www.fool.com/investing/2022/05/08/apples-services-business- has-never-been-more-impor/ | - |
dc.identifier.uri | http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/88556 | - |
dc.description.abstract | 消費電子產品是現今人類日常生活中不可或缺的一部分,其在通訊、娛樂和生產力等方面皆扮演著關鍵角色。作為全球最大的主機板製造商和第五大個人電腦品牌,華碩已經成為一個引人注目的個案研究對象,去探討它是如何在現代消費電子領域中建立穩固的存在。
本研究採用質性案例研究方法。首先,將分別分析個人電腦、主機板和智慧手機產業,包括產業技術和趨勢、主要競爭對手、五力分析等和產業關鍵因素等面向。然後,將討論個案公司華碩的內部因素,包括公司的主要業務、資源和能力、成長策略以及事業策略。通過運用學術理論並結合對個案公司的分析,本研究將針對華碩提出未來發展策略的建議。 在完成上述研究過程後,得出以下結論:華碩具備優越的研發能力、市場分隔能力以及產業前瞻性。上述能力能使其應對產業中的各項關鍵因素,包含飽和的需求、高度集中的晶片供應商、經銷商龐大的購買數量、以及逐漸優化的替代品表現。以個別事業體而言,華碩的個人電腦業務是金牛事業,主機板業務是明星事業,而手機業務則是落水狗事業。其中,個人電腦和主機板事業採用差異化策略,而手機事業則採用集中差異化策略,專注於電競領域。對該公司的未來建議包括積極拓展軟體和服務業務、實施有效的營銷傳播策略,以及增加研發投入。 | zh_TW |
dc.description.abstract | Consumer electronics are integral parts of our daily lives, playing pivotal roles in countless everyday aspects such as communication, entertainment, and productivity. As the world’s largest motherboard manufacturer and fifth largest Personal Computer brand, Asus has emerged as a fascinating case study to explore how it has managed to firmly establish its presence within the modern consumer electronics sectors.
This study adopts a qualitative case study research method. Firstly, the PC, motherboard, and smartphone industry will each be analyzed using dimensions such as industry technology and trends, main competitors, five forces analysis, and key industry factors. Then, the internal factors of the case company Asus will be discussed. These include the company’s primary business, resources and capabilities, growth strategies, as well as business strategies. Through the use of academic theories combined with the examination of the case company, future development strategies will be recommended. After the research process stated above was completed, it was concluded that the PC business of Asus is a cash cow business unit, the motherboard business is a star business, and the phone business is a dog business unit. The PC and motherboard business unit adopt a differentiation strategy, while the phone business unit adopts a differentiation focus strategy, concentrating its efforts in the gaming segment. Future recommendations for the company include active expansion into the software and services industry, implement effective marketing communications, and increase of R&D expense. | en |
dc.description.provenance | Submitted by admin ntu (admin@lib.ntu.edu.tw) on 2023-08-15T16:49:23Z No. of bitstreams: 0 | en |
dc.description.provenance | Made available in DSpace on 2023-08-15T16:49:23Z (GMT). No. of bitstreams: 0 | en |
dc.description.tableofcontents | 中文摘要 ii
ABSTRACT iii 目錄 v 圖目錄 ix 表目錄 xi CHAPTER 1: INTRODUCTION 1 1.1 RESEARCH CONTEXT AND MOTIVATION 1 1.2 RESEARCH PURPOSE 2 1.3 RESEARCH METHOD AND LIMITATIONS 2 1.4 RESEARCH PROCESS 4 CHAPTER 2: LITERATURE REVIEW 6 2.1 RELEVANT MANAGEMENT THEORIES 6 2.1.1 Five Forces Analysis 6 2.1.2 Resource-Based Theory 11 2.1.3 BCG Matrix 12 2.1.4 Porter’s Generic Strategies 16 2.2 RELEVANT ACADEMIA LITERATURE 19 CHAPTER 3: INDUSTRY ANALYSIS 23 3.1 INDUSTRY OVERVIEW 23 3.1.1 PC Industry Overview 23 3.1.2 Motherboard Industry Overview 27 3.1.3 Phone Industry Overview 30 3.2 INDUSTRY TECHNOLOGY AND MARKET TRENDS 33 3.2.1 PC Industry Technology and Market Trends 33 3.2.2 Motherboard Industry Technology and Market Trends 37 3.2.3 Phone Industry Technology and Market Trends 39 3.3 INDUSTRY COMPETITOR ANALYSIS42 3.3.1 Lenovo 42 3.3.2 MSI 46 3.3.3 Apple 49 3.4 FIVE FORCES ANALYSIS AND KEY INDUSTRY FACTORS 52 3.4.1 PC Industry Five Forces Analysis 52 3.4.2 Motherboard Industry Five Forces Analysis 60 3.4.3 Phone Industry Five Forces Analysis 66 CHAPTER 4: CASE COMPANY ANALYSIS 73 4.1 ASUS INTRODUCTION 73 4.1.1 Asus Overview 73 4.1.2 Corporate Vision and Values 73 4.1.3 Company Milestones 74 4.1.4 Primary Business Operations 76 4.1.5 Financial Status and Performance 78 4.2 RESOURCES AND CAPABILITIES 83 4.2.1 Innovation Skills 83 4.2.2 Market Segmentation Competency 86 4.2.3 Industry Dynamic Foresight 87 4.2.4 Approaches to Addressing Key Industry Factors 90 4.3 BUSINESS PORTFOLIO ANALYSIS 94 4.3.1 Asus BCG Matrix Analysis 94 4.4 GROWTH STRATEGY AND APPROACHES 97 4.4.1 Diversification Strategy 97 4.4.2 Global Strategy 98 4.5 BUSINESS STRATEGY AND APPROACHES 99 4.5.1 PC Business Strategy and Approaches 100 4.5.2 Motherboard Business Strategy and Approach 101 4.5.4 Phone Business Strategy and Approach 102 CHAPTER 5: CONCLUSION AND RECOMMENDATION 104 5.1 RESEARCH CONCLUSION 104 5.1.1 Key Industry Factors 104 5.1.2 Industry Competitors 105 5.1.3 Asus Resources and Capabilities 106 5.1.4 Asus Business Portfolio and Strategies 107 5.2 RESEARCH RECOMMENDATIONS 109 REFERENCES 112 | - |
dc.language.iso | en | - |
dc.title | 堅若磐石-電腦廠商之經營與發展策略分析:以華碩為例 | zh_TW |
dc.title | The Corporate Strategy Analysis of the PC Company: The Case Study of Asus | en |
dc.type | Thesis | - |
dc.date.schoolyear | 111-2 | - |
dc.description.degree | 碩士 | - |
dc.contributor.coadvisor | 陳玠甫 | zh_TW |
dc.contributor.coadvisor | Jei-Fuu Chen | en |
dc.contributor.oralexamcommittee | 李怡寬;林雅惠 | zh_TW |
dc.contributor.oralexamcommittee | Yi-Kuan Lee;Ya-Hui Lin | en |
dc.subject.keyword | 華碩,個人電腦,主機板,智慧型手機, | zh_TW |
dc.subject.keyword | Asus,Personal Computer,Motherboard,Smartphone, | en |
dc.relation.page | 117 | - |
dc.identifier.doi | 10.6342/NTU202301634 | - |
dc.rights.note | 未授權 | - |
dc.date.accepted | 2023-08-01 | - |
dc.contributor.author-college | 管理學院 | - |
dc.contributor.author-dept | 商學研究所 | - |
顯示於系所單位: | 商學研究所 |
文件中的檔案:
檔案 | 大小 | 格式 | |
---|---|---|---|
ntu-111-2.pdf 目前未授權公開取用 | 2.74 MB | Adobe PDF |
系統中的文件,除了特別指名其著作權條款之外,均受到著作權保護,並且保留所有的權利。