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標題: | 新冠肺炎對零售業營業額的影響-以隨緣茶空間為例 The Influence of COVID-19 on Retail Industry- A Case Study of SUI YUAN TEA SPACE Company |
作者: | 邱晨睿 Chen-Jui Chiu |
指導教授: | 張宏浩 Hung-Hao Chang |
關鍵字: | 新冠肺炎疫情,確診數,茶產業,營業額, COVID-19,number of confirmed cases,tea industry,sales, |
出版年 : | 2023 |
學位: | 碩士 |
摘要: | 新冠肺炎自2020年於臺灣發現確診病例後,進而實施許多防疫政策及限制措施,民眾因擔心感染新冠肺炎而減少外出及減少不必要的社交活動,其消費行為亦嚴重影響各行各業的經濟活動,尤其以餐飲業及零售業更是首當其衝,本研究以2020年隨緣茶空間之平均營業額為正常經濟情況,比較2020年至2022年近3年新冠肺炎全國、桃園市、桃園市龍潭區確診數等疫情資料,以及疫情期間2021年與2022年與疫情初期2020年營業額的差異。研究結果顯示,全國確診數、桃園市確診數及桃園市龍潭區確診數對隨緣茶空間之營業額具有顯著的影響。其中全國確診數係數為-0.004,表示全國確診數每增加1單位/人,營業額會減少40元;桃園市確診數係數為-0.030,表示桃園市確診數每增加1單位/人,營業額會減少300元;桃園市龍潭區確診數係數為-0.338,表示桃園市龍潭區確診數每增加1單位/人,營業額會減少3,380元;相對於2020年營業額,2022年的營業額減少約67萬元,2021年的營業額減少約78萬元。 Since confirmed cases of COVID-19 were found in Taiwan in 2020, many epidemic prevention policies and restrictions have been implemented, and the public has reduced going out and unnecessary social activities due to the fear of contracting COVID-19. The study compared the number of confirmed cases of COVID-19 in the country, Taoyuan City, and Longtan District, Taoyuan City for the past 3 years from 2020 to 2022, and the difference in business turnover between 2021 and 2022 during the epidemic period and the initial period of the epidemic in 2020. The results of the study showed that the number of confirmed cases nationwide, the number of confirmed cases in Taoyuan City, and the number of confirmed cases in Longtan District, Taoyuan City, had a significant impact on the turnover of casual tea space. The coefficient of national diagnosis is -0.004, which means that for each unit/person increase in national diagnosis, turnover will decrease by $40; the coefficient of Taoyuan diagnosis is -0.030, which means that for each unit/person increase in Taoyuan diagnosis, turnover will decrease by $300; the coefficient of Taoyuan Longtan diagnosis is -0.338, which means that for each unit/person increase in Taoyuan Longtan diagnosis, turnover will decrease by $3,380. Compared with the turnover in 2020, the turnover in 2022 will be reduced by approximately NT$670,000 and the turnover in 2021 will be reduced by approximately NT$780,000. |
URI: | http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/88324 |
DOI: | 10.6342/NTU202301796 |
全文授權: | 同意授權(限校園內公開) |
顯示於系所單位: | 農業經濟學系 |
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