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  1. NTU Theses and Dissertations Repository
  2. 管理學院
  3. 財務金融學系
請用此 Handle URI 來引用此文件: http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/88075
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dc.contributor.advisor石百達zh_TW
dc.contributor.advisorPai-Ta Shihen
dc.contributor.author陳永進zh_TW
dc.contributor.authorYung-Chin Chenen
dc.date.accessioned2023-08-08T16:11:03Z-
dc.date.available2023-11-09-
dc.date.copyright2023-08-08-
dc.date.issued2023-
dc.date.submitted2023-07-13-
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Anwar, M. (2018). “Business model innovation and SMEs performance—does competitive advantage mediate?.” International Journal of Innovation Management, 22, 1850057.
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dc.identifier.urihttp://tdr.lib.ntu.edu.tw/jspui/handle/123456789/88075-
dc.description.abstract本研究使用2010年至2022年在美國上市公司的財報數據,並且運用毛利率及營收在產業的占比這兩個變數將每年所有產業的公司區分成四種競爭策略,分別為:產品差異化、成本領導、雙重及模糊策略,而產品差異化與成本領導策略的公司價值來源分別為研發密度及營運效率。接著透過迴歸模型探討兩個研究問題,其一是公司競爭策略與公司價值的關係,其二是不同策略的公司其研發密度及營運效率與公司價值的關係是否相異。研究結果顯示,首先研發密度及營運效率對市場價值的影響皆顯著,顯示研發密度及營運效率都是影響公司價值的重要因素。其次,產品差異化及成本領導策略公司的研發密度及營運效率對市場價值的影響顯著為正。最後,成本領導策略公司的研發密度對公司價值的影響不顯著大於產品差異化策略公司的研發密度對公司價值的影響;產品差異化策略公司的營運效率對公司價值的影響顯著大於成本領導策略公司的營運效率對公司價值的影響。zh_TW
dc.description.abstractThe study uses financial data from 2010 to 2022 for U.S. listed companies and uses two variables, gross margin and revenue proportion in the industry, to classify companies in all industries into four competitive strategies for each year: product differentiation, cost leadership, dual and indistinct strategies, and the sources of profitability for product differentiation and cost leadership strategies are R&D intensity and operational efficiency, respectively. Then, two research questions are investigated through regression modeling, one is the relationship between competitive strategies and profitability, and the other is whether the relationship between R&D intensity and operational efficiency and profitability of companies with different strategies is different. The results of the study showed that firstly, R&D intensity and operational efficiency have a significant impact on market value, indicating that both R&D intensity and operational efficiency are important factors affecting a company’s profitability. Secondly, the impact of R&D intensity and operational efficiency on market value is significantly positive for product differentiation and cost leadership companies. Finally, the effect of R&D intensity on profitability for cost leadership strategy companies is not significantly greater than the effect of R&D intensity on profitability for product differentiation strategy companies; the effect of operational efficiency on profitability for product differentiation strategy companies is significantly greater than the effect of operational efficiency on profitability for cost leadership strategy companies.en
dc.description.provenanceSubmitted by admin ntu (admin@lib.ntu.edu.tw) on 2023-08-08T16:11:03Z
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dc.description.tableofcontents口試委員會審定書 i
誌謝 ii
中文摘要 iii
英文摘要 iv
第一章 緒論 1
1.1 研究背景與動機 1
1.2 研究目的 2
第二章 文獻回顧與研究假說 3
2.1 Porter 的基本策略類型理論 3
2.2 研發密度、營運效率與公司價值的關係 4
2.3 競爭策略與公司價值的關係 5
2.4 研究假說 8
第三章 研究方法 11
3.1 策略的劃分 11
3.2 變數的衡量 12
3.3 資料來源 14
3.4 研究模型 15
第四章 實證結果 16
4.1 敘述性統計與相關係數矩陣 16
4.2 迴歸結果 21
第五章 結論與研究限制 24
5.1 結論 24
5.2 研究限制 25
參考文獻 26
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dc.language.isozh_TW-
dc.subject研發密度zh_TW
dc.subject波特的競爭策略zh_TW
dc.subject公司競爭策略zh_TW
dc.subject營運效率zh_TW
dc.subjectTobin’s Qzh_TW
dc.subjectR&D intensityen
dc.subjectTobin’s Qen
dc.subjectcompany’s competitive strategyen
dc.subjectPorter’s competitive strategyen
dc.subjectoperational efficiencyen
dc.title公司競爭策略與獲利的關係zh_TW
dc.titleThe Investigation on Company's Competitive Strategy and Profitabilityen
dc.typeThesis-
dc.date.schoolyear111-2-
dc.description.degree碩士-
dc.contributor.oralexamcommittee盧佳琪;洪偉峰zh_TW
dc.contributor.oralexamcommitteeChia-Chi Lu;Wei-Feng Hungen
dc.subject.keyword波特的競爭策略,公司競爭策略,研發密度,營運效率,Tobin’s Q,zh_TW
dc.subject.keywordPorter’s competitive strategy,company’s competitive strategy,R&D intensity,operational efficiency,Tobin’s Q,en
dc.relation.page29-
dc.identifier.doi10.6342/NTU202301329-
dc.rights.note同意授權(限校園內公開)-
dc.date.accepted2023-07-14-
dc.contributor.author-college管理學院-
dc.contributor.author-dept財務金融學系-
dc.date.embargo-lift2028-07-12-
顯示於系所單位:財務金融學系

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