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標題: | 電子遊戲開發商之經營與發展策略探討:以Paradox Interactive為例 Analysis on Business and Growth Strategy of Video Game Publisher: A case study of Paradox Interactive |
作者: | 林浩正 Hao-Zheng Lin |
指導教授: | 林博文 Bou-Wen Lin |
共同指導教授: | 劉念琪 Nien-Chi Liu |
關鍵字: | 電玩遊戲產業,Paradox Interactive,遊戲即服務,商業模式,Gameflow model, Video Game Industry,Paradox Interactive,Game as a Service,Business Model,Gameflow model, |
出版年 : | 2023 |
學位: | 碩士 |
摘要: | 隨著消費性電子產品的普及與網路的發展,全球電玩產業的產值持續增長,目前已超過電影與音樂等傳統的休閒娛樂產業,電玩遊戲及其衍生的電競與實況直播等活動成為許多年輕人的主要娛樂方式。電玩遊戲產業本身也隨著科技的演變與消費者的行為變化而快速變遷,近年影響產業生態最主要的因素就是Mobile遊戲市場的快速擴張,促使許多過去以PC或Console為主要遊戲平台的廠商重新調整發展策略,直接投入Mobile遊戲市場,或是採取長期營運的遊戲即服務模式(Game as a Service, GaaS)。
本研究的個案廠商,電玩遊戲開發商Paradox Interactive,持續採用長期營運遊戲產品的商業模式,有多款成功產品能維持長期的玩家群體與穩定收益。本文以個案研究法對個案公司面臨的外部環境與採取的策略進行研究,分析其策略活動如何有助於在PC遊戲產業中持續維持競爭優勢,主要聚焦在其產品設計、產品更新模式、社群營運模式以及事業佈局和近期的成長策略。最後本研究結合電玩產業的發展趨勢與個案公司內部的資源與能力提出未來成長方向的建議。 With the popularity of consumer electronics and the development of the internet, the global video game industry's market value continues to grow, surpassing traditional leisure and entertainment industries such as film and music. Video games and related activities such as esports and live streaming have become the primary form of entertainment for many young people. The video game industry itself has rapidly evolved with technological advancements and changes in consumer behavior. In recent years, the expansion of the mobile gaming market has been the most significant factor affecting the industry ecosystem. Many companies that previously focused on PC or console gaming platforms have readjusted their development strategies, adopting the Game-as-a-Service (GaaS) model or directly entering the mobile gaming market. In this study, we examine Paradox Interactive, a video game publisher, which has early on adopted the long-term operation business model for its gaming products and successfully maintained a stable player base and revenue, gradually expanding its presence. This article utilizes a case study approach to investigate the external environment faced by the company and the strategies it has employed. We analyze how its strategic activities contribute to maintaining a competitive advantage in the PC gaming industry, focusing on its product design, product update method, community management, business model, and growth strategy. Finally, this research combines the trends in the video game industry with the internal resources and capabilities of the case company to provide recommendations for future growth directions. |
URI: | http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/87875 |
DOI: | 10.6342/NTU202301061 |
全文授權: | 未授權 |
顯示於系所單位: | 商學研究所 |
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