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  1. NTU Theses and Dissertations Repository
  2. 管理學院
  3. 管理學院企業管理專班(Global MBA)
請用此 Handle URI 來引用此文件: http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/87819
完整後設資料紀錄
DC 欄位值語言
dc.contributor.advisor曹承礎zh_TW
dc.contributor.advisorSeng-Cho Chouen
dc.contributor.authorShlok Bhanu Royzh_TW
dc.contributor.authorShlok Bhanu Royen
dc.date.accessioned2023-07-19T16:40:30Z-
dc.date.available2023-11-09-
dc.date.copyright2023-07-19-
dc.date.issued2023-
dc.date.submitted2023-04-22-
dc.identifier.citationTim Hortons Accelerating Global Growth with Plans to Launch in India in 2022 https://www.rbi.com/English/news/news-details/2022/Tim-Hortons-Accelerating-Global-Growth-with-Plans-to-Launch-in-India-in-2022/default.aspx
Median Income By Country 2020 (2021) - World Population Review https://worldpopulationreview.com/country-rankings/median-income-by-country
Global Coffee Trade Analysis (2022 to 2027) - Growth, Trends, COVID-19 Impact and Forecasts - ResearchAndMarkets.com. (2022, April 25) https://www.businesswire.com/news/home/20220425005845/en/Global-Coffee-Trade-Analysis-2022-to-2027---Growth-Trends-COVID-19-Impact-and-Forecasts---ResearchAndMarkets.com
China Coffee Market- Growth, Trends, Covid-19 Impact and Forecasts (2022-2027) - MordorIntelligence.com (2021) https://www.mordorintelligence.com/industry-reports/china-coffee-market
The Coffee Shop Market in China - Market Research China - DaxueConsulting.com (2022, March 7) https://daxueconsulting.com/competition-of-coffee-shops-in-china/
Cheng, E. (2021, April 28). Starbucks faces more competition from local beverage brands in China, its biggest market outside the U.S. https://www.cnbc.com/2021/04/28/rising-competition-for-starbucks-in-china-from-hey-tea-and-others.html
D’Amours, A. (2020, October 10). Map With The Number Of Tim Hortons By Country https://flytrippers.com/map-countries-tim-hortons/
TinyHuang. (2021, August 16). Just now, Tim Hortons, a coffee shop invested by Tencent, announced that it would be listed in the United States! https://chinafoodpress.com/2021/08/16/just-now-tim-hortons-a-coffee-shop-invested-by-tencent-announced-that-it-would-be-listed-in-the-united-states/
Yilan Ma (2022, July 6). China: coffee consumption 2014-2021 https://www.statista.com/statistics/1046674/china-coffee-consumption-volume/
Yilan Ma (2022, April 6). China: fresh coffee market share by brand in China 2020 https://www.statista.com/statistics/1171833/china-freshly-ground-coffee-market-share-by-brand/
David, M. (2017, November 20). Shanghai is for Entrepreneurs: The Coffee Shop Industry in China. https://daxueconsulting.com/coffee-shop-industry-in-china/
AdamKasi. (2020, January 31). Porter’s Five Forces of Coffee Industry - Porter Analysis https://www.porteranalysis.com/porters-five-forces-of-coffee-industry/
Entrepreneurs in China: How to compete in the Chinese coffee market. (2019, June 5)- China Paradigms Podcast and Vlog https://chinaparadigm.com/chinese-coffee-market/
Brown,S., Crotti, R., Geiger, T., Hingel, G. (2019) The Global Competitiveness Report 2019 https://www3.weforum.org/docs/WEF_TheGlobalCompetitivenessReport2019.pdf
Canada GDP - Trading Economics (2021) https://tradingeconomics.com/canada/gdp#:~:text=GDP%20in%20Canada%20averaged%20709.15,40.46%20USD%20Billion%20in%201960.
China GDP - Trading Economics (2021) https://tradingeconomics.com/china/gdp
Population Estimates, Quarterly - Statistics Canada (22-06-2022) https://www150.statcan.gc.ca/t1/tbl1/en/tv.action?pid=1710000901
Peng, X. (06-06-2022) China's population is set to get smaller for the first time since the great famine struck 60 years ago. Why? And how will this affect the rest of the world? https://www.bbc.com/future/article/20220531-why-chinas-population-is-shrinking#:~:text=According%20to%20the%20latest%20figures,so%20common%20a%20decade%20ago.
Ferreira, C. & Ferreira J. (2018), Business Horizons,
Challenges and opportunities of new retail horizons in emerging markets: The case of a rising coffee culture in China
Xu, X. & Ng A. Y. (2022) Cultivation of new taste: taste makers and new forms of distinction in China’s Coffee Culture, Information, Communication & Society, DOI: 10.1080/1369118X.2022.2085616
Qing, G., Song, Y., Xing, Y., Wu, C., Zheng, N., & Arnold, C. (n.d.). Tim Horton’s Company Synopsis. https://www.sfu.ca/~sheppard/478/syn/1123/SynopsisD.pdf
Porter's Five Forces - Starbucks and Dunkin Donuts. (2019). Porter’s Five Forces - Starbucks and Dunkin Donuts. https://sites.google.com/site/starbucksanddunkindonuts/porter-s-five-forces
Greenspan, R. (2015, September 10). Starbucks Coffee Five Forces Analysis (Porter’s Model) & Recommendations. https://panmore.com/starbucks-coffee-five-forces-analysis-porters-model
Cicurel, D. (2021, August 30). These are the best high-performing coffee machines, designed to provide the ideal cup. https://www.scotsman.com/recommended/best-coffee-machines-2021-for-home-use-3138706
Coffee Holding Co., Inc. Porter Five (5) Forces & Industry Analysis [Strategy]. Retrieved from Fern Fort University website (n.d.). http://fernfortuniversity.com/term-papers/porter5/analysis/701-coffee-holding-co---inc-.php
Tims China and Easy Joy Open Three Tims Coffee Shops in Beijing. Retrieved from finance.yahoo.com website (2022, August 1). https://finance.yahoo.com/finance/news/tims-china-easy-joy-open-134000472.html
Competition in the Coffee Industry. (2017, July 16). Retrieved from Medium website: https://medium.com/@Ace_Myhomework/competition-in-the-coffee-industry-a7d0713f5c21
Michelle. (2019, January 22). What Are Arabica Coffee Beans & Why Arabica are the Best Type of Bean. Retrieved from Quirky Coffee Co website: https://quirkycoffeeco.com/blog/beans/what-are-arabica-coffee-beans/
World Coffee Events. (2013). 2022 World Coffee Roasting Championship Results. Retrieved from World Coffee Roasting Championship website: https://www.worldcoffeeroasting.org/
2012 Tim Hortons Sustainability & Responsibility Report. (2012). Retrieved from Bradsherri.com website: http://www.bradsherri.com/2012%20-%20online%20SR%20report/planet_supply_initiatives.html
Tim Hortons China. (2021). Tim Hortons China Investor Presentation. Retrieved from www.sec.gov website: https://www.sec.gov/Archives/edgar/data/0001826553/000110465921105453/tm2124848d1_ex99-1.htm
Tims China opens three coffee shops in Beijing. (2022, August 2). Retrieved from Verdict Food Service website: https://www.verdictfoodservice.com/news/tims-china-beijing/
United States Securities and Exchange Commission. (2022). Restaurant Brands International INC. 2021 Annual Report Form 10-K. Retrieved from www.sec.gov website: https://d18rn0p25nwr6d.cloudfront.net/CIK-0001618756/f2db511c-26b6-4896-acf6-80b9aa971d55.pdf
Thomas, M. (2022, May 18). Is Tim Hortons A Franchise In 2022? (All You Need To Know). Retrieved from QuerySprout website: https://querysprout.com/is-tim-hortons-a-franchise/
品牌故事-TimHortonsChina. (n.d.). Retrieved from www.timhortons.com.cn website: https://www.timhortons.com.cn/BrandStory/Index
Tim Hortons. (2022). Retrieved from www.timhortons.ca website: https://www.timhortons.ca/trademarks
Tim Hortons Franchise for Sale: (Costs + Fees + FDD) | FranchiseDirect. (2022). Retrieved from Franchise Direct website: https://www.franchisedirect.com/foodfranchises/tim-hortons-franchise-07147/ufoc
Tim Hortons. (2022b). Retrieved from www.timhortons.ca website: https://www.timhortons.com/community
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News Release Details | Corporate. (n.d.). Retrieved from Tim Hortons website: https://company.timhortons.ca/ca/en/corporate/news-release.php?id=11434
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dc.identifier.urihttp://tdr.lib.ntu.edu.tw/jspui/handle/123456789/87819-
dc.description.abstractThe goal of this case study is to analyse Tim Hortons published business strategies including business overview, operations, and partnerships in relation to its expansion into China, against the conventional business growth & sustainment practices, identify any gaps and recommend solutions that Tims China could pursue to develop, grow and sustain their business in China.
To accomplish this, we had to utilise various types of business analysis methods, including Macro level CAGE analysis methods, Micro industry level Porter’s five analysis, and Internal company analysis to examine the internal processes, resources & competitive advantages analysis. These external & internal findings were then combined using SWOT analysis. Next, to develop a comprehensive summary of recommendations, we presented our solutions in three categories: short-term or most current, medium-term, and long-term.
Together, we believe this case study offers a balanced view of how far Tims China has come in its goals to expand into China and the strategies they have deployed along with sound analytical methods, theories, and frameworks to identify business development & sus-tainment practices for Tims China’s continued growth in China
zh_TW
dc.description.abstractThe goal of this case study is to analyse Tim Hortons published business strategies including business overview, operations, and partnerships in relation to its expansion into China, against the conventional business growth & sustainment practices, identify any gaps and recommend solutions that Tims China could pursue to develop, grow and sustain their business in China.
To accomplish this, we had to utilise various types of business analysis methods, including Macro level CAGE analysis methods, Micro industry level Porter’s five analysis, and Internal company analysis to examine the internal processes, resources & competitive advantages analysis. These external & internal findings were then combined using SWOT analysis. Next, to develop a comprehensive summary of recommendations, we presented our solutions in three categories: short-term or most current, medium-term, and long-term.
Together, we believe this case study offers a balanced view of how far Tims China has come in its goals to expand into China and the strategies they have deployed along with sound analytical methods, theories, and frameworks to identify business development & sus-tainment practices for Tims China’s continued growth in China
en
dc.description.provenanceSubmitted by admin ntu (admin@lib.ntu.edu.tw) on 2023-07-19T16:40:30Z
No. of bitstreams: 0
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dc.description.provenanceMade available in DSpace on 2023-07-19T16:40:30Z (GMT). No. of bitstreams: 0en
dc.description.tableofcontentsTable of Contents

Acknowledgement iii
Abstract iv
Table of Contents v
List of Tables, Figures & Images viii
1. Purpose 1
2. Background 2
2.1 Tim Hortons History and Culture 2
2.2 Global Expansion Strategy 3
2.3 China’s Coffee Culture 5
2.4 Objectives of this Case Study 7
3. External Analysis 9
3.1 Macro Analysis- CAGE 9
3.1.1 Culture Distance 9
3.1.2 Administration 10
3.1.3 Geography 10
3.1.4 Economy 12
3.1.5 Summary 14
3.2 Micro Analysis- Porter’s 5 forces 16
3.2.1 Rivalry in the Industry 16
3.2.2 Threat of New Entrant 19
3.2.3 Power of Customers 21
3.2.4 Threat of Substitution 24
3.2.5 Power of Suppliers 26
3.2.6 Summary 29
4.0 Internal Analysis 30
4.1 Activities/Processes 30
a. Production & Distribution 30
b. Advertising 32
c. Sales 34
d. R&D 35
e. Management & HR 36
f. Finance 37
4.2 Resources 41
a. Tangible assets 41
b. Intangible assets 42
c. Organisational Capabilities 43
4.3 Competitive advantages 45
5.0 Strategic Analysis 47
5.1 SWOT Analysis 47
5.1.1 Strengths 47
5.1.2 Weaknesses 48
5.1.3 Opportunities 49
5.1.4 Threats 49
5.2 SWOT summary 51
6.0 Recommendations 52
6.1 TOWS Analysis 53
6.1.1 TOWS Summary 54
6.2 Strengthening Market Position 56
6.3 Growth Strategies 59
7.0 Conclusion 61
8.0 References 63
-
dc.language.isoen-
dc.subject加元 (jiāyuán)zh_TW
dc.subject天好咖啡(Tim Hortons)在中國 - 個案研究zh_TW
dc.subject國立臺灣大學管理學院企業管理碩士專班zh_TW
dc.subject碩士論文zh_TW
dc.subject咖啡zh_TW
dc.subject喝 咖啡zh_TW
dc.subject食品与饮料zh_TW
dc.subject加拿大的zh_TW
dc.subjectCanadianen
dc.subjectCoffeeen
dc.subjectTim Hortons in China- A Case Studyen
dc.subjectGlobal MBAen
dc.subjectChinaen
dc.subjectfood and beveragesen
dc.subjectNational Taiwan Universityen
dc.title天好咖啡(Tim Hortons)在中國 - 個案研究zh_TW
dc.titleTim Hortons in China- A Case Studyen
dc.typeThesis-
dc.date.schoolyear111-2-
dc.description.degree碩士-
dc.contributor.oralexamcommittee謝冠雄;陳建錦zh_TW
dc.contributor.oralexamcommitteeK Hsieh Edward;Chien Chin Chenen
dc.subject.keyword天好咖啡(Tim Hortons)在中國 - 個案研究,國立臺灣大學管理學院企業管理碩士專班,碩士論文,咖啡,喝 咖啡,食品与饮料,加拿大的,加元 (jiāyuán),zh_TW
dc.subject.keywordNational Taiwan University,Global MBA,Tim Hortons in China- A Case Study,Coffee,food and beverages,Canadian,China,en
dc.relation.page68-
dc.identifier.doi10.6342/NTU202300734-
dc.rights.note同意授權(全球公開)-
dc.date.accepted2023-04-24-
dc.contributor.author-college管理學院-
dc.contributor.author-dept企業管理碩士專班-
顯示於系所單位:管理學院企業管理專班(Global MBA)

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