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http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/8727完整後設資料紀錄
| DC 欄位 | 值 | 語言 |
|---|---|---|
| dc.contributor.advisor | 黃崇興(Chung-Hsing Huang) | |
| dc.contributor.author | Ivan Shih-Chun Liu | en |
| dc.contributor.author | 劉世群 | zh_TW |
| dc.date.accessioned | 2021-05-20T20:00:18Z | - |
| dc.date.available | 2010-02-24 | |
| dc.date.available | 2021-05-20T20:00:18Z | - |
| dc.date.copyright | 2010-02-24 | |
| dc.date.issued | 2010 | |
| dc.date.submitted | 2010-02-08 | |
| dc.identifier.uri | http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/8727 | - |
| dc.description.abstract | 高等教育的財政危機由來已久。雖然學者對於大學的價值仍有爭議，學校雖早已擁抱了市場的機制。為了解決尋找新財源的問題，本研究引用近來蓬勃的服務業管理相關理論至高等教育市場上，希望藉由這些新的思想來解決高等教育的困境。
在本研究中，我們探討高等教育危機的成因，分析是否教育算是一種服務，整理教育服務的特徵，提出一個完整的服務創新架構以分析教育創新，對於高等教育拓展財源的方式進行完整而詳盡的研究，並針對大中華區的學校提出建議。 | zh_TW |
| dc.description.abstract | Higher education institutes around the world are facing funding problems for decades. Although scholars are still disputing the value of university, schools are becoming more commercialized. In order to resolve the difficulty of finding new source of funding, we applied the recent academic development of service management to the higher education market to provide new direction for higher educational institutes.
In this study, we discussed the cause of the higher education crisis, analyzed whether education is service, summarized the characteristics of education as a service, proposed a comprehensive service innovation framework to analyze the educational service innovation and provide a detailed study of how schools can find new source of funding especially for schools in the greater China area. | en |
| dc.description.provenance | Made available in DSpace on 2021-05-20T20:00:18Z (GMT). No. of bitstreams: 1 ntu-99-R95749005-1.pdf: 3842673 bytes, checksum: 1e65761323407464c72d656124977ed8 (MD5) Previous issue date: 2010 | en |
| dc.description.tableofcontents | ACKNOWLEDGEMENT II
中文摘要 III ABSTRACT IV CONTENT V FIGURE INDEX VIII HIGHER EDUCATION IN CRISIS - THE CHANGE OF THE VALUE OF UNIVERSITY - 1 - I. THE CHANGE OF THE VALUE OF UNIVERSITY - 1 - II. THE ARGUMENT OF MARKETIZATION - 7 - III. THE CHANGE OF GOVERNMENT SUPPORT - 15 - IV. DEMAND CHANGE - 19 - V. SUPPLY CHANGE - 23 - VI. THE CHANGE OF HIGHER EDUCATION IN CHINA - 24 - VII. THE CHALLENGES FACED BY HIGHER EDUCATION INSTITUTES IN TAIWAN - 29 - RESEARCH OBJECTIVES AND METHODS - 37 - I. RESEARCH OBJECTIVES - 37 - II. RESEARCH METHOD - 38 - III. INTERVIEW FINDINGS - 43 - EDUCATIONAL SERVICE - 48 - I. THE DEFINITION OF THE EDUCATIONAL SERVICE - 48 - II. IS EDUCATION A KIND OF SERVICE ? - 52 - III. CHARACTERISTICS THAT MAKES EDUCATIONAL SERVICE UNIQUE - 67 - THE CONCEPT OF EDUCATIONAL SERVICE INNOVATION - 79 - I. SERVICE INNOVATION STUDIES - 79 - II. FROM NEW PRODUCT DEVELOPMENT TO SERVICE INNOVATION - 85 - III. A MODEL OF KEY FACTORS OF SERVICE ADOPTION AND DIFFUSION - 89 - A COMPREHENSIVE SERVICE INNOVATION FRAMEWORK - 101 - I. WHY A NEW FRAMEWORK IS NEEDED - 101 - II. THE MODEL - 102 - III. TYPE OF SERVICE - 110 - IV. SUPPLY SIDE (FIRM-LEVEL) INNOVATION - 119 - V. SERVICE PRODUCT INNOVATION - 134 - VI. CHANNEL INNOVATION - 135 - VII. CUSTOMER SIDE INNOVATION - 136 - VIII. INNOVATIVENESS - 140 - DISTANCE LEARNING - 145 - I. THE DISTANCE LEARNING IN HIGHER EDUCATION INSTITUTES - 145 - II. E-LEARNING FROM SERVICE MANAGEMENT PERSPECTIVE - 150 - III. E-LEARNING FOR HEI IN TAIWAN - 160 - GLOBAL MARKET - 163 - I. THE INTERNATIONAL HIGHER EDUCATION MARKET - 163 - II. GLOBAL MARKET IN SERVICE MANAGEMENT PERSPECTIVE - 167 - III. GLOBAL CHALLENGE AND CHANCE FOR HIGHER EDUCATION INSTITUTES IN CHINA AND TAIWAN - 171 - UNIVERSITY & INDUSTRY COOPERATION - 176 - I. UNIVERSITY INDUSTRY COOPERATION - 176 - II. UNIVERSITY-INDUSTRY COOPERATION FROM SERVICE MANAGEMENT PERSPECTIVE - 181 - III. INDUSTRY-UNIVERSITY LINK IN CHINA AND TAIWAN - 183 - CURRICULUM WAR: NEW COURSES FOR NEW MARKETS - 188 - I. THE CONCEPT - 188 - II. NEW COURSES DEVELOPED - 190 - III. CORPORATE TRAINING MARKET - 192 - IV. CURRICULUM CHANGE IN SERVICE MANAGEMENT PERSPECTIVE - 196 - V. ADULT AND CONTINUING EDUCATION IN CHINA AND TAIWAN - 197 - ORGANIZATIONAL INNOVATION OF HIGHER EDUCATION INSTITUTES - 205 - I. ORGANIZATIONAL CHARACTERISTICS OF HIGHER EDUCATION FROM SERVICE MANAGEMENT PERSPECTIVE - 205 - II. ORGANIZATION INNOVATION FOR HEIS IN CHINA - 218 - III. ORGANIZATION INNOVATION FOR HEIS IN TAIWAN - 219 - FOR-PROFIT HIGHER EDUCATION PROVIDER - 223 - I. FOR-PROFIT HIGHER EDUCATION - 223 - II. FOR-PROFIT EDUCATION FROM SERVICE MANAGEMENT PERSPECTIVE - 232 - OTHER SERVICE INNOVATIONS OF HIGHER EDUCATION INSTITUTES - 236 - I. PRICING INNOVATION - 236 - II. MORE CAMPUS - 240 - III. PUBLIC RELATIONSHIP – GOVERNMENT SUPPORT AND DONATION - 242 - IV. UNIVERSITY FUND INVESTMENT - 243 - V. AUXILIARY ENTERPRISE, FACILITIES, REAL ESTATE AND OTHERS - 244 - CONCLUSION AND SUGGESTION - 248 - I. CONCLUSION - 248 - II. RESEARCH LIMITS AND FUTURE POSSIBILITIES. - 255 - APPENDIX - 257 - I. 大學校院設置產業研發碩士專班推動實施要點 - 257 - II. 大學辦理國外學歷採認辦法(部分條文) - 258 - III. 大學遠距教學實施辦法 - 259 - IV. 數位學習碩士在職專班申請審核及認證作業要點 - 261 - V. 國立大學校院校務基金設置條例 - 264 - VI. INCOME STATEMENT OF CHINESE CULTURE UNIVERSITY IN 2008 - 266 - INTERVIEW RECORD - 267 - I. INTERVIEW QUESTIONS - 267 - II. 黃崇興 - 268 - III. 呂新科 - 272 - REFERENCE - 277 - | |
| dc.language.iso | en | |
| dc.title | 教育服務創新-從服務管理的角度探討高等教育的演化以及未來在大中華地區發展之道 | zh_TW |
| dc.title | Educational Service Innovation - From the Service Management Perspective to Discuss the Evolution and Future Development of Higher Education Market in Greater China | en |
| dc.type | Thesis | |
| dc.date.schoolyear | 98-1 | |
| dc.description.degree | 碩士 | |
| dc.contributor.oralexamcommittee | 余峻瑜,葉明義 | |
| dc.subject.keyword | 高等教育,高等教育市場化,教育服務,教育服務創新,大學再造,大學法人化,學術資本主義,技術移轉,e-learning,EMBA,全球化,產學合作,營利高等教育,企業型大學,技職教育,終生學習,推廣教育,成人教育,組織創新,服務創新,服務採納及擴散,新服務發展,服務行銷,服務業管理, | zh_TW |
| dc.subject.keyword | Higher Education,Marketization of Higher Education,Educational Service,Educational Service Innovation,University Reform,Academic Capitalism,Knowledge Transformation,E-Learning,EMBA,Globalization,University-Industry Relations,For-profit Higher Education,Entrepreneurial University,Vocational Education,Continuing Education,Adult Education,Organizational Innovation,Service Innovation,Service Adoption and Diffusion,New Service Development,Service Marketing,Service Management, | en |
| dc.relation.page | 294 | |
| dc.rights.note | 同意授權(全球公開) | |
| dc.date.accepted | 2010-02-08 | |
| dc.contributor.author-college | 管理學院 | zh_TW |
| dc.contributor.author-dept | 企業管理碩士專班 | zh_TW |
| 顯示於系所單位： | 管理學院企業管理專班(Global MBA) | |
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|---|---|---|---|
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