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| DC 欄位 | 值 | 語言 |
|---|---|---|
| dc.contributor.advisor | 唐牧群(Muh-Chyun Tang) | |
| dc.contributor.author | Lan-Chi Tzeng | en |
| dc.contributor.author | 曾蘭棋 | zh_TW |
| dc.date.accessioned | 2023-03-20T00:13:34Z | - |
| dc.date.copyright | 2022-08-05 | |
| dc.date.issued | 2022 | |
| dc.date.submitted | 2022-07-29 | |
| dc.identifier.citation | 尤昱晴、蔡雅淇、鐘文彥、籍琍（2020）。臺灣大學生於OTT平台的使用經驗研究─以Netflix為例。圖文傳播藝術學報，2020，101-109。 沈明來（2009）。資料分析與SPSS應用（第一版），九州圖書。 林思妤（2016）。網路電影評論對電影觀賞意圖之研究（系統編號：U0030-0803201714414208）［碩士論文，國立交通大學經營管理研究所］。AiritiLibrary華藝線上圖書館。 邱皓政（2008）。量化硏究法：SPSS中文視窗版操作實務詳析（修訂初版），雙葉書廊。 唐牧群、吳宛青（2009）。由透鏡理論看大學圖書館讀者選書決策過程。圖書資訊學刊，7(1/2)，37-52。http://doi.org/10.6182/jlis.2009.7(1.2).037 張媺媺（2015）。電影偏好結構多樣性及開放性之量表建立與驗證（系統編號U0001-3011201516231400）［碩士論文，國立臺灣大學圖書資訊學研究所］。AiritiLibrary華藝線上圖書館。http://doi.org/10.6342/NTU.2015.02873 凱度洞察台灣/LifePoints（2020年4月8日）。台灣OTT市場隨選影視戰況分析。動腦新聞。網址：https://www.brain.com.tw/news/articlecontent?ID=48759 黃士軒（2015）。影視作品的情緒療癒效用研究──以臺北市之男性街友為例（系統編號：U0001-1102201511394900）［碩士論文，國立臺灣大學圖書資訊學研究所］。AiritiLibrary華藝線上圖書館。http://doi.org/10.6342/NTU.2015.00756 楊憶婷、陳育新（2020）。讀者科普圖書決策之初探研究。科技博物，24 (3)，117-139。 葉至誠、葉立誠（2011）。硏究方法與論文寫作（第3版），商鼎文化出版社。 葉瑋妮（2011）。電影對失戀大學生之情緒療癒效用分析研究（系統編號：U0001-1408201114241600）［碩士論文，國立臺灣大學圖書資訊學研究所］。AiritiLibrary華藝線上圖書館。http://doi.org/10.6342/NTU.2011.01396 廖伊涵（2019）。以使用者電影興趣檔與未知電影評價驗證偏好多樣性與偏好開放性（系統編號：U0001-2812201811213600）［碩士論文，國立臺灣大學圖書資訊學研究所］。AiritiLibrary華藝線上圖書館。http://doi.org/10.6342/NTU201804408 鄧明宗（2010）。以交易成本專屬性探討台灣通訊經銷產業（系統編號：U0017-1201201116005654）［碩士論文，中原大學企業管理研究所］。AiritiLibrary華藝線上圖書館。http://doi.org/10.6840/CYCU.2010.00504 賴韻玲、謝婉齡、龔明昱（2019）。負面的電影評論對於大專院校之學生觀看意願影響。圖文傳播藝術學報，2019，16-29。 謝宜瑾（2012）。從透鏡模式探討影響讀者尋書滿意度之因素─以aNobii為例（系統編號：U0001-1510201215221800）［碩士論文，國立臺灣大學圖書資訊學研究所］。AiritiLibrary華藝線上圖書館。http://doi.org/10.6342/NTU.2012.01830 謝廣全、謝佳懿（2014）。SPSS與應用統計學（第二版），巨流。 藍天雄、黃晨軒（2018）。探討享樂與功利價值對消費者行為意圖之影響。觀光與休閒管理期刊，6(1)，87-98。http://doi.org/10.6510/jtlm.201806_6(1).0008 顏信輝、蘇勇志（2006）。專業與非專業投資人股票購買決策之判斷政策與品質：透鏡模型之應用。證券市場發展季刊，18(1)，63-105。https://doi.org/10.6529/RSFM.2006.18(1).3 Neuman, W. 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| dc.identifier.uri | http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/86723 | - |
| dc.description.abstract | 本研究以認知心理學的透鏡模式為基礎，探究觀影者在觀影前挑選選片的決策過程仰賴哪些線索以確保這個選擇能符合自己的期望，以及實際上是什麼線索對觀影者選片的決策發揮效用，這些線索是否一致。本研究採問卷調查法，以便利抽樣方式，針對噗浪的觀影同好會、PTT電影板與問卷板的觀影者發放線上問卷，共回收804份有效問卷，觀影者的年齡主要為26-35歲，70.4%為大學學歷。研究結果發現影片的線索一致性為「導演」及「影片類型」；電影的線索一致性為「導演」；影集的線索一致性為「影片類型」。在情境方面，若觀影者獨自觀看影片，線索一致性為「影片類型」、「導演」及「預告片」；若觀影者和朋友、家人一起觀看，沒有一致的線索。影片的決策信心與滿意度之間為顯著低度正相關，顯示804位觀影者之間對這些線索的仰賴程度意見分歧，但仍呈現了觀影者的選片決策情形，或許可作為影片行銷宣傳的參考。最後說明本研究的研究限制及對未來研究的建議。 | zh_TW |
| dc.description.abstract | This study uses the perspective of a Lens model to explore the movie-goers' decision-making processes, which is the relative impact of different judgment cues utilization on movie-goers' decision making and cue validities of movie-goer's actual satisfaction. An online questionnairy posted to the movie-goers of movie-going club on Plurk, Movie and Q_ary on PTT. A total of 804 valid questionnaires were collected. The movie-goers are mainly 26 -35 years old, and 70.4% of them have a bachelor degree. The results are that the cues consistency of films is 'director' and 'film type'; the cues consistency of movies is 'director'; the cues consistency of series is 'movie type'. In terms of situation, if movie-goers watch films alone, the cues are consistent with 'film type', 'director' and 'trailer'. If movie-goers watch films with friends or family, there is no consistent cues. There is a significantly low positive correlation between the decision confidence and satisfaction, which shows that the 804 movie-goers have different opinions on the degree of reliance on those cues, but it still presents the decision-making process movie-goers. The findings may be useful for film marketing to promot films. Finally, the author notes shortcomings of the kinds of studies conducted to situations, limitations in the lens model methodolgy, and possibilities for future research. | en |
| dc.description.provenance | Made available in DSpace on 2023-03-20T00:13:34Z (GMT). No. of bitstreams: 1 U0001-2907202211443700.pdf: 2145952 bytes, checksum: 997cd8c684fc922eabc3e8b6d1db27e7 (MD5) Previous issue date: 2022 | en |
| dc.description.tableofcontents | 摘 要...i Abstract...ii 目次...iii 圖目錄...v 表目錄...vi 第壹章緒論...1 第一節研究背景與動機...1 第二節研究目的與問題...3 第三節名詞解釋...4 第貳章文獻回顧...6 第一節影片的觀賞行為研究...6 第二節決策理論...9 第三節透鏡模式...12 第參章研究設計與實施...16 第一節研究方法...17 第二節研究對象...22 第三節資料蒐集與分析...24 第肆章研究結果與討論...27 第一節觀影者與影片基本資料...27 第二節問卷分析...30 第三節討論...59 第伍章結論與建議...71 第一節結論...71 第二節研究限制與未來研究建議...73 參考文獻...75 附錄1線上問卷...84 附錄2線上問卷知情同意說明書...87 | |
| dc.language.iso | zh-TW | |
| dc.subject | 影集 | zh_TW |
| dc.subject | 電影 | zh_TW |
| dc.subject | 線索使用率 | zh_TW |
| dc.subject | 線索有效性 | zh_TW |
| dc.subject | 透鏡模式 | zh_TW |
| dc.subject | 線索使用率 | zh_TW |
| dc.subject | 電影 | zh_TW |
| dc.subject | 影集 | zh_TW |
| dc.subject | 選片決策 | zh_TW |
| dc.subject | 決策信心 | zh_TW |
| dc.subject | 線索有效性 | zh_TW |
| dc.subject | 滿意度 | zh_TW |
| dc.subject | 透鏡模式 | zh_TW |
| dc.subject | 滿意度 | zh_TW |
| dc.subject | 決策信心 | zh_TW |
| dc.subject | 選片決策 | zh_TW |
| dc.subject | decision making | en |
| dc.subject | lens model | en |
| dc.subject | ecological validities | en |
| dc.subject | cue utilization | en |
| dc.subject | movie | en |
| dc.subject | series | en |
| dc.subject | decision confidence | en |
| dc.subject | satisfaction | en |
| dc.subject | lens model | en |
| dc.subject | ecological validities | en |
| dc.subject | cue utilization | en |
| dc.subject | movie | en |
| dc.subject | series | en |
| dc.subject | decision making | en |
| dc.subject | decision confidence | en |
| dc.subject | satisfaction | en |
| dc.title | 由透鏡理論探索觀影者判斷線索對其決策信心及滿意度影響 | zh_TW |
| dc.title | Exploring the relative impact of different judgment cues on movie-goers' decision making and actual satisfaction: a len's model approach | en |
| dc.type | Thesis | |
| dc.date.schoolyear | 110-2 | |
| dc.description.degree | 碩士 | |
| dc.contributor.advisor-orcid | 唐牧群(0000-0001-7321-6927) | |
| dc.contributor.oralexamcommittee | 蔡天怡(Tien-I Tsai),吳怡瑾(I-Chin Wu) | |
| dc.contributor.oralexamcommittee-orcid | 蔡天怡(0000-0001-5705-0525) | |
| dc.subject.keyword | 透鏡模式,線索有效性,線索使用率,電影,影集,選片決策,決策信心,滿意度, | zh_TW |
| dc.subject.keyword | lens model,ecological validities,cue utilization,movie,series,decision making,decision confidence,satisfaction, | en |
| dc.relation.page | 88 | |
| dc.identifier.doi | 10.6342/NTU202201872 | |
| dc.rights.note | 同意授權(全球公開) | |
| dc.date.accepted | 2022-07-29 | |
| dc.contributor.author-college | 文學院 | zh_TW |
| dc.contributor.author-dept | 圖書資訊學研究所 | zh_TW |
| dc.date.embargo-lift | 2022-08-05 | - |
| 顯示於系所單位： | 圖書資訊學系 | |
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| U0001-2907202211443700.pdf | 2.1 MB | Adobe PDF | 檢視/開啟 |
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