請用此 Handle URI 來引用此文件：
http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/86340完整後設資料紀錄
| DC 欄位 | 值 | 語言 |
|---|---|---|
| dc.contributor.advisor | 曹承礎 (Seng-Cho Chou) | |
| dc.contributor.author | Walt Yao | en |
| dc.contributor.author | 姚文山 | zh_TW |
| dc.date.accessioned | 2023-03-19T23:50:03Z | - |
| dc.date.copyright | 2022-09-29 | |
| dc.date.issued | 2022 | |
| dc.date.submitted | 2022-09-26 | |
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| dc.identifier.uri | http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/86340 | - |
| dc.description.abstract | N/A | zh_TW |
| dc.description.abstract | Non-fungible tokens, or NFTs is seen as one of the most impactful phenomena in the finance, tech, and art sectors. To most that are unfamiliar with this technology, NFTs are seen only as a digital image stored on a network that has an authentication mechanism. The mysterious and anonymous nature of NFTs has begged many questions to be answered. How can a digital image cost so much and hold its value? What are the factors in creating a successful NFT? It is evident through this research that NFT value has many explicit and implicit explanations. The explicit values lie in its historical rise in value to extraordinary levels, while the implicit value is covered by utility and hype. This explicit perceived value of hoping to cash in on the next great NFT was enough to trigger a mass entrance of buyers to the market. Utility can be easily defined but the value of that utility can vary between buyers, hence making it an implicit value overall. Hype is a psychological phenomenon that drives people to act in unordinary ways and can be triggered by various factors. Most notably, a high expectation of high demand ultimately drives this hype and is by far the largest factor that affects the prices of NFTs. As explained in the research, NFTs guarantee a sense of authentic ownership and hype is directly correlated with the demand of owning a high-end product and being able to prove to the world of its ownership. | en |
| dc.description.provenance | Made available in DSpace on 2023-03-19T23:50:03Z (GMT). No. of bitstreams: 1 U0001-2009202211534600.pdf: 3776283 bytes, checksum: 7fb44dbcb65dee45c262cf77f83198f0 (MD5) Previous issue date: 2022 | en |
| dc.description.tableofcontents | Table of Contents Abstract ii Table of Contents iii Table of Figures vi Background and Importance 1 Literature Review 3 Research Methods 5 Technical Summary 7 Strategic Market Analysis 11 Statistical Research 11 PESTLE Analysis 14 Political 14 Economic 15 Social 18 Technological 20 Legal 21 Environmental 22 The Four P’s Marketing Mix 23 Product 23 Price 25 Place 27 Promotion 28 Porter’s Five Forces 30 Competitive rivalry 30 Potential of new entrants 33 Threat of substitutes 34 Bargaining power of customers 34 Bargaining power of suppliers 35 SWOT Analysis 36 Strengths 36 Weaknesses 37 Opportunities 38 Threats 42 AIDA Model 43 Awareness 43 Interest 45 Desire 46 Action 48 Platform Strategies 49 Network Externalities 49 Information Asymmetry 50 Cross subsidization 52 Game Theory 53 Scenario 1 54 Scenario 2 54 Management Accounting 59 Ex-ante information 59 Ex-post information 59 Internal information 60 External information 60 Financial information 62 Non-financial information 62 Human Resources 63 Chief Executive Officer 63 Chief Marketing Officer 63 NFT Artist 63 Engineering Team 64 Community Engagement 64 Comparative Historical Analysis 65 Bored Ape Yacht Club 65 CryptoPunks 66 Okay Bears 68 Conclusion 71 References 73 | |
| dc.language.iso | en | |
| dc.subject | 去中心 | zh_TW |
| dc.subject | NFT | zh_TW |
| dc.subject | 加密貨幣 | zh_TW |
| dc.subject | 區塊鏈 | zh_TW |
| dc.subject | crypto | en |
| dc.subject | decentralized | en |
| dc.subject | blockchain | en |
| dc.subject | NFT | en |
| dc.subject | cryptocurrency | en |
| dc.title | 一張JPEG要一千萬：為什麼NFT的價格這麼高？ | zh_TW |
| dc.title | One JPEG for One Million Dollars: An Investigation into why NFTs are so expensive. | en |
| dc.type | Thesis | |
| dc.date.schoolyear | 110-2 | |
| dc.description.degree | 碩士 | |
| dc.contributor.coadvisor | 陳建錦 (Chien Chin Chen),盧信銘 (Hsin-Min Lu) | |
| dc.subject.keyword | NFT,加密貨幣,區塊鏈,去中心, | zh_TW |
| dc.subject.keyword | crypto,cryptocurrency,NFT,blockchain,decentralized, | en |
| dc.relation.page | 77 | |
| dc.identifier.doi | 10.6342/NTU202203631 | |
| dc.rights.note | 同意授權(全球公開) | |
| dc.date.accepted | 2022-09-28 | |
| dc.contributor.author-college | 管理學院 | zh_TW |
| dc.contributor.author-dept | 企業管理碩士專班 | zh_TW |
| dc.date.embargo-lift | 2022-09-29 | - |
| 顯示於系所單位： | 管理學院企業管理專班(Global MBA) | |
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| 檔案 | 大小 | 格式 | |
|---|---|---|---|
| U0001-2009202211534600.pdf | 3.69 MB | Adobe PDF | 檢視/開啟 |
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