旅行實驗室_沈浸式VR五感體驗計畫商業企劃書

Abstract

對全球觀光旅遊業者來說，從2020年初至今，最大的挑戰莫過於新冠疫情的爆發所帶來種種巨大的影響；根據台灣交通部觀光局統計，尚未出現疫情前，2019年全年，因觀光、商務、求學等各種不同原因，入境來台的旅客高達11,864,105人次。然而，隨著新冠疫情大爆發，2021年的入境人次呈現雪崩式墜落至140,479人次，僅剩一成不到，而將眼光移至全球他國，也同樣呈現低迷景況，2020年全球旅館業的住房率減少達42%，全球航空旅遊需求銳減48%，並帶來3,000億美元的損失。 因為疫情，人們會更謹慎地考慮是否出國旅行，以及去哪一國旅行，旅人的旅費將更難從口袋裡被掏出，觀光產業不得不把成本提高，這樣的循環讓旅行將會成為一項奢侈品；疫情後的時代出國旅遊可能會變成富人的活動，因為在不確定的時代，安全旅遊將成為一種奢侈品，人們將需要自己的自由和空間來維持健康安全。對業者而言，增加空間和減少容量之下將大幅提高售價。 在這樣的環境之下，新型態的旅行行為慢慢開始發展，疫情加速了元宇宙環境的成長，不用出國就可出國，靠科技加上沈浸體驗，來釋放身心靈吧！「旅行實驗室」試圖提供無法自由自在出國旅遊的痛點解方，以美麗舒心或壯闊的VR自然景色，結合沈浸式五感體驗，創造出身歷其境的感受，試圖打造新型態跨域的旅行模式，再加上團隊核心成員在影音產業裡的專業優勢，與不同產業跨界合作，在這個不安的時代中，遞上一劑溫暖的解方，讓旅行思維反向思考，身體無需移動，心靈自在翱翔，創造旅遊產業的新契機。

For the global travel and tourism industry, the biggest challenge from the start of 2020 until today is the huge impact of the Covid-19 pandemic outbreak. According to statistics from the Tourism Bureau of the Ministry of Transportation and Communications of Taiwan, before the pandemic outbreak, in the whole year of 2019, the number of tourists entering Taiwan for various reasons including tourism, business, and study reached 11,864,105. However, due to the pandemic, the number of arrivals in 2021 fell drastically to 140,479, less than 10% of the previous figure. Other countries in the world also show a similar downturn. In 2020, the occupancy rate of the global hotel fell by 42%, and the global air travel demand decreased by 48%, resulting in a loss of 300 billion US dollars. The pandemic has made people more cautious about traveling abroad, and the countries they choose to travel to. It will be harder to earn from tourists, thus the tourism industry has no choice but to increase prices. Such a cycle will turn travel into a luxury, and overseas travel may become an activity for the rich in the post-pandemic era. This is because safe travel will become a luxury in uncertain times, and people will need their own freedom and space to stay healthy and safe. For the industry, increasing space and reducing capacity will result in a sharp price increase. Under such conditions, new types of travel behaviors are slowly starting to develop. The pandemic has accelerated the growth of the metaverse. Go abroad without going abroad, rely on technology and immersive experience, and release your body and mind! “Travel Lab” attempts to provide a solution to the pain point of being unable to travel abroad freely. Aesthetic and magnificent natural scenery in VR, combined with an immersive experience of the five senses create a captivating experience in an attempt to create a new cross-boundary travel mode. Coupled with the advantage of having core team members with expertise in the audio-visual industry, and cross-sectoral cooperation with different industries, we offer a solution in these uneasy times, by allowing the mind to think against what we know about travel. While the body does not need to move, the mind soars freely, and new opportunities are created for the tourism industry.