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標題: | NFT 青年選手運動卡之商業企劃書 Business Plan of NFT Youth Player Sports Card |
作者: | Yi-Chang Kao 高翊展 |
指導教授: | 陳炳宇 (BY Chen) |
關鍵字: | 商業計劃,非同質代幣,運動卡, Business Plan,NFT,Sport Card, |
出版年 : | 2022 |
學位: | 碩士 |
摘要: | 2021 年柯林斯英語詞典(The Collins Dictionary)將 NFT(Non-fungible tokens, 非同質代幣)選為代表的年度詞彙;從沒沒無聞到爭相追捧。無論是從聲勢或是 交易量來看,2021 年的 NFT 都呈現爆發之姿。 作為一技術,NFT 除了單純的投 資面向外,亦可被運用在解決許多企業或是社會的困難,本文所提及之「NFT 青 年選手運動卡」試圖運用 NFT 的特性:不可分割替代、獨一無二、與創作者在外 後交易中分潤的特性解決當今年輕運動選手在培訓階段所面臨到訓練經費短缺與 與贊助過度集中在熱門項目的問題。 讓選手自身成為潛力投資標的,進而將過去 贊助商單純的善行轉化為有機會獲利的投資過程。選手因成長而獲利,贊助者也 可以藉此行為有機會在多年後獲得更多報酬。 2021 Collins English Dictionary selected NFT as the representative word of the year; Whether in terms of momentum or transaction volume, NFTs in 2021 will show an explosive trend. In addition to being a pure investment, NFT can also be used to solve many corporate or social difficulties. The project 'NFT Youth Athlete Sports Card' uses the characteristics of NFT, such as inseparable substitution, uniqueness, and profit sharing with creators in post-transactions, to solve the shortage of training funds faced by young athletes in the training stage, and The sponsorship of manufacturers is overly concentrated on issues such as popular projects. Let the players themselves become potential investment targets, and then turn the sponsorship behavior of past sponsors into investment with the opportunity to profit. Players profit from growth, and sponsors can also use this behavior to have the opportunity to get more paid after a certain period of time. |
URI: | http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/83974 |
DOI: | 10.6342/NTU202200910 |
全文授權: | 未授權 |
顯示於系所單位: | 創業創新管理碩士在職專班(EiMBA) |
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檔案 | 大小 | 格式 | |
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U0001-1006202218550300.pdf 目前未授權公開取用 | 2.93 MB | Adobe PDF |
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