通行世界-台灣5G通信檢測產業廠商之經營與發展策略分析-以S公司為例

Abstract

台灣檢測產業初期隨著代工產業一路往上成長到今，尤其在消費者保護法下，檢測產業扮演重要角色，除了品質把關，更是產品能否上市銷售關鍵，因此造就檢測產業高吸引力，百家爭鳴競爭激烈。個案公司為避免落入紅海市場，選擇前端科技藍海市場，5G通信檢測產業。 本研究採用個案研究分析方式，從產業分析中探討產業技術、市場趨勢、主要競爭者分析、產業關鍵要素、五力分析，到個案公司資源能力與活動、價值鏈分析、策略活動系統圖、事業組合分析BCG矩陣、事業策略與作法，探討企業的事業發展策略。 關於台灣市場產業特色具有進入門檻高、寡占市場、產業成長性高，關鍵要素有較大規模經濟、產品轉換成本高，與技術障礙進入問題。就美國市場產業特色具有進入門檻高、完全競爭市場、產業成長性高，關鍵要素有較大規模經濟、產品轉換成本高，技術障礙進入問題。就中國市場產業特色易受政治文化干擾、進入門檻高、寡占市場、產業成長性高，關鍵要素有政策和法律、較大規模經濟、產品轉換成本高與技術障礙進入問題。 關於公司層級研究建議，應維持前瞻先進檢測技術能量，能確保未來6G仍是領導廠商，運用多角化應對通信世局變化波浪，能更穩，更長遠。關於事業層級研究建議，在台灣試驗室仍以高市占率、高階檢測設備、技術障礙，維持金牛事業賺取資金，在美國因為是專利與手機品牌的領導國家，相對容易就近取得最先進的技術規格與標準，對於中國實驗室，除了執行測試通信試驗，可以擴大經營其他服務類別，尋找第二專業檢測類別，對於目前營收貢獻相對較小的對策防護元件，帶電產品使用機會多，可擴大元件多樣性，推升問題事業到明星事業。

In the early days of Taiwan's testing industry, along with the foundry industry, it has grown up to the present. Especially under the Consumer Protection Act, the testing industry plays an important role. In addition to quality control, it is also the key to whether products can be marketed and sold. Therefore, the testing industry is highly attractive. It can be said that a hundred schools of thought contend with fierce competition. In order to avoid falling into the red ocean market, the case company chooses the front-end technology blue ocean market and the 5G communication testing industry. This research adopts a case study analysis method to discuss industrial technology, market trends, major competitors’ analysis, key industry elements and five forces analysis from industry analysis. In the case of company resource capabilities and activities, value chain analysis, strategic activity system diagram, business portfolio analysis BCG matrix, business strategy and practice, discuss the enterprise's business development strategy. Regarding the characteristics of the Chinese market industry, it is susceptible to political and cultural interference, high entry barriers, the oligopoly of the market, and high industry growth. Key elements are policies and laws, greater economies of scale, high product switching costs, and technical barriers to entry. In terms of strategic positioning, it is differentiated from high-end technology and energy services to achieve a high market share, and it adopts centralization in business strategies, focusing on the mobile phone communication product testing industry. Regarding the company-level research proposal, maintaining the energy of advanced detection technology can ensure that 6G are still the leading manufacturers in the future, and using diversification to cope with the changing waves of the world of communications can be more stable. Regarding business-level research proposals, the Taiwan laboratory still maintains the Golden Bull business to earn funds with its high market share, high-end testing equipment, and technical obstacles. Because the United States is a leading country in patents and mobile phone brands, it is relatively easy to obtain the most advanced technical specifications and standards nearby. For Chinese laboratories, in addition to performing test communication experiments, other service categories can be expanded to find a second professional testing category.