請用此 Handle URI 來引用此文件：
http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/83018完整後設資料紀錄
| DC 欄位 | 值 | 語言 |
|---|---|---|
| dc.contributor.advisor | 余峻瑜 (Jiun-Yu Yu) | |
| dc.contributor.author | Chen-Cheng Chien | en |
| dc.contributor.author | 簡辰丞 | zh_TW |
| dc.date.accessioned | 2022-11-25T08:05:14Z | - |
| dc.date.copyright | 2021-11-01 | |
| dc.date.issued | 2021 | |
| dc.date.submitted | 2021-10-29 | |
| dc.identifier.citation | Wu, C.H (2020), YouTube台灣用戶觀影時間大增 遊戲類跳升12倍, retrieved from: https://www.cna.com.tw/news/ahel/202009300166.aspx Chen, P.H, (2018), YouTube使用行為大調查：7成受訪者天天看 平均花2.5小時, retrieved from: https://ec.ltn.com.tw/article/breakingnews/2551405 Bhasin, H (2019), Marketing mix of YouTube - YouTube Marketing Mix, retrieved from: https://www.marketing91.com/marketing-mix-youtube/ ComScore Video Metrix (2016), ComScore與創市際依據comScore video metrix®公佈2016年03月台灣網路影音流量報告, retrieved from: https://www.ixresearch.com/comscore Wang, Y.Y, (2019),YouTube看什麼？台美百大熱門頻道觀察, retrieved from: https://www.brain.com.tw/news/articlecontent?ID=47822 sort= Lee, J.Y Jiang Wei (2020), 奧美觀點YouTube - Y式文化全面來襲，顛覆傳統影音勢力｜天下雜誌, retrieved from: https://www.cw.com.tw/article/5102174 S., Morgan, A., Cárdenas, P., Johnson, J. (2021), YouTube channel memberships: Everything you need to know, retrieved from: https://www.uscreen.tv/blog/youtube-channel-memberships/ Chen, C.I (2019), 當網紅成為顯學：市場競爭，但缺口還很大, retrieved from: https://today.line.me/tw/v2/article/Go5QMZ YouTube Help (2021), Understand ad revenue analytics, retrieved from: https://support.google.com/youtube/answer/9314357?Hl=zh-hant Investment Titans (2021), 如何在YouTube賺錢？10種你一定要知道的賺錢方法大公開, retrieved from: https://www.investitans.com/earn-money-with-youtube/ YouTube Creator Academy (n.d), Intro to Making Money on YouTube [Video file], retrieved from: https://creatoracademy.youtube.com/page/lesson/ypp_what-is-ypp_video?hl=zh-TW JungleTopp (2021), How much do YouTube ads cost, Retrieved from: https://jungletopp.com/youtube-ads-cost/ 阿福, Ya, 小可愛, Jaccky, 娛樂～, Willy102051, . . . Lai, R. (2021), 如何成為月入10萬的YouTuber, retrieved from: https://affnotes.com/youtube-make-money/ Liu, C.R Shi, H.C, (2020) Artprice與雅昌2020年度報告評析：疫情下超抗跌的市場在哪裡？新的趨勢又是什麼？ (2021), retrieved from: https://artemperor.tw/focus/3954 EHRMANN, T (2020), The Contemporary Art Rush, retrieved from: https://www.artprice.com/artprice-reports/the-contemporary-art-market-report-2020/the-contemporary-art-rush ARTouch Editorial Team (2021), The Art Market Report 2021 Released: Taiwanese Female Collectors Spent the Most Online, Greater China Now the World’s Largest Auction Market, retrieved from: https://artouch.com/market/content-35924.html Lee (2011), A study on the evolution and change of social phenomena of fine arts under the vicissitude of Taiwan art market Twu R.H (2004), Exclusive Brokerage in Taiwanese Commercial Art Galleries: An Investigation, retrieved from: https://hdl.handle.net/11296/bh8as6 Pictures: https://www.brain.com.tw/news/articlecontent?ID=47822 sort= https://www.artprice.com/artprice-reports/the-contemporary-art-market-report-2020/the-contemporary-art-rush noreply@youtube.com https://d2u3kfwd92fzu7.cloudfront.net/The_Art_Market_Mid_Year_Review_2021.pdf https://imgpublic.artprice.com/pdf//the-art-market-in-2020.pdf https://www.facebook.com/artformosafair https://www.sothebys.com/zh-hant/文章/大頭女孩-奈良美智的自省 | |
| dc.identifier.uri | http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/83018 | - |
| dc.description.provenance | Made available in DSpace on 2022-11-25T08:05:14Z (GMT). No. of bitstreams: 1 U0001-2610202117491100.pdf: 6862380 bytes, checksum: d22c9efab90900ab5751752732f6b321 (MD5) Previous issue date: 2021 | en |
| dc.description.tableofcontents | Table of Contents ABSTRACT II List of Figures V List of Tables VII Executive Summary VIII Chapter 1: Company Introduction 1 1.1 Company Background 1 1.2 Our Focus Purposes: 1 1.3 YouTube Industry Analysis 2 CHAPTER 2: Market Research 6 2.1 Market Analysis of YouTube 6 2.1.1 Market Trend: Consumer preferences 9 2.1.2 Market Survey 12 2.1.3 Survey Results 13 2.1.4 Summary Interpretation of the Survey Results 20 CHAPTER 3: Market Gap Opportunities 23 3.1 Market Gap 23 3.1.2 Market Gap for YouTube Channel Featuring Art 26 3.1.3 Art Market Development Market Size Research 27 3.1.4 Demographics Market Research (Global Art Auction Sales) 30 3.1.5 Market Opportunity (Contemporary Art) 32 3.1.6 Market Opportunity (Online Art Sales) 34 CHAPTER 4: Product Service 38 4.1 Product Service Overviews: Art Lifestyle YouTube Channel 38 4.1.1 Product Features: Art Lifestyle Video Content 39 CHAPTER 5: Business Model 44 5.1 Value Proposition Design 44 5.2 Business Model Canvas 48 5.3 Customer Segments 49 5.4 Value Preposition 49 5.5 Customer Relationships 51 5.6 Key Activities 52 5.7 Key Resources 53 5.8 Key Partners 53 5.10 Cost Structure 57 5.11 Revenue Streams 57 5.12 Business Pricing Model 60 CHAPTER 7: Competitor Analysis 68 7.1 External Analysis: Porter’s Five Forces 68 7.1.1 Competitive Rivalry (Medium): 68 7.1.2 Threat of Entry: (Low): 69 7.1.3 Bargaining Power of Buyers: (Medium-to-High) 69 7.1.4 Bargaining Power of Suppliers: (Medium) 70 7.1.5 Threat of Substitutes: (Moderate) 70 7.2 Internal Analysis: SWOT Analysis 71 7.2.1 Strengths of the business 72 7.2.2 Weakness of the Business: 72 7.2.3 Opportunities Analysis 72 7.2.4 Threats for the Business 73 7.3 Potential Competitors Analysis 73 7.3.1 Competitor Strengths: 74 7.3.2 Competitor Weaknesses: 74 CHAPTER 8: Market Strategy 77 8.1 Marketing Positioning 77 8.1.1 Product characteristics: 77 8.1.2 Price Positioning (Bargain price + High quality): 78 8.1.3 Place: 79 8.1.4 Promotion: 80 8.2 Targeting 81 CHAPTER 9: Business Operational Plan 83 9.1 Management Team 83 9.2 Estimated Total Video Production (Y1~Y3) 84 9.3 Filming Location: 88 9.5 Business Milestones 88 CHAPTER 10: Financial Plan 89 10.1 Start-up Cost 89 10.2 Estimated Monthly Revenue 90 10.3 Growth Assumption: 96 10.4 Expected Cash Flow: 97 10.5 Break Even Analysis 98 Conclusion 100 REFERENCES 102 Appendix: Survey Questionnaires 104 | |
| dc.language.iso | en | |
| dc.subject | YouTube | zh_TW |
| dc.subject | 媒體 | zh_TW |
| dc.subject | 藝術 生活美學 | zh_TW |
| dc.subject | Media | en |
| dc.subject | Art Lifestyle | en |
| dc.subject | YouTube | en |
| dc.title | 藝術＆生活美學YouTube主題節目之商業計畫書 | zh_TW |
| dc.title | Business Plan of “Art Lifestyle” YouTube Channel | en |
| dc.date.schoolyear | 109-2 | |
| dc.description.degree | 碩士 | |
| dc.contributor.coadvisor | 謝源弘(Yuan- Hong Hsieh) | |
| dc.contributor.oralexamcommittee | 張佳欽(Hsin-Tsai Liu),(Chih-Yang Tseng) | |
| dc.subject.keyword | YouTube,媒體,藝術 生活美學, | zh_TW |
| dc.subject.keyword | YouTube,Media,Art Lifestyle, | en |
| dc.relation.page | 114 | |
| dc.identifier.doi | 10.6342/NTU202104260 | |
| dc.rights.note | 未授權 | |
| dc.date.accepted | 2021-10-30 | |
| dc.contributor.author-college | 管理學院 | zh_TW |
| dc.contributor.author-dept | 企業管理碩士專班 | zh_TW |
| dc.date.embargo-lift | 2025-10-29 | - |
| 顯示於系所單位： | 管理學院企業管理專班(Global MBA) | |
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| 檔案 | 大小 | 格式 | |
|---|---|---|---|
| U0001-2610202117491100.pdf 未授權公開取用 | 6.7 MB | Adobe PDF |
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