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  1. NTU Theses and Dissertations Repository
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Please use this identifier to cite or link to this item: http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/82047
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???org.dspace.app.webui.jsptag.ItemTag.dcfield???ValueLanguage
dc.contributor.advisor邱宏仁(Hong-Jen Chiu)
dc.contributor.authorYa-Ting Chenen
dc.contributor.author陳雅筳zh_TW
dc.date.accessioned2022-11-25T05:34:43Z-
dc.date.available2023-06-30
dc.date.copyright2021-08-18
dc.date.issued2021
dc.date.submitted2021-06-29
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dc.identifier.urihttp://tdr.lib.ntu.edu.tw/jspui/handle/123456789/82047-
dc.description.abstract"電動車產業的興起,主因車廠面臨法令政策推力,如碳排放標準更趨嚴格、未來限制或禁用燃油車的時程,迫使車廠不得不採用新能源;另一方面,車聯網座艙智慧化和汽車的數位化,乃至共享交通等趨勢,都反映出交通運輸產業的劇烈變革,形成促使車廠創新的拉力。因此車廠競相透過外部成長方式如併購、合資或結盟,追求快速成長,企圖取得符合各自策略的關鍵資源或快速提升市場地位。為區別當今電動車和過往電動車在產品功能和概念上的差異,本文定義「新世代電動車」為2012年後推出,具備數位化、輔助駕駛系統,及一定程度自動化或自動化潛力之電動車。 本文藉由分析新世代電動車主要車廠的成長策略及其所採取的外部成長方式,得出新世代電動車的策略群集,以闡明企業透過外部成長擴張的策略效益,並藉由Build-Borrow-Buy模型探討併購、合資與結盟作為企業外部成長的方法,對各群集所代表之不同特性的企業適用性如何。 在新世代電動車廠中,本文就新進者、先進者,以及從後進者轉型為緊密追隨者,選取其中積極進行併購或結盟的廠商為具代表性的個案研究對象:目前在電動車產業市場地位最高的特斯拉(Tesla)代表市場的新進者;歷史悠久的雷諾日產三菱聯盟(Renault-Nissan-Mitsubishi Alliance)代表延伸自舊世代且電動車市佔仍有全球前三的先進者;前身是寶獅雪鐵龍集團(Peugeot Citroën, PSA Group)與飛雅特克萊斯勒(Fiat Chrysler Automobiles, FCA)的斯泰蘭蒂斯(Stellantis)則代表由舊世代後進者轉型為新世代緊密追隨者的典型。 本文將新世代車廠成功的關鍵要素,區分為「提升附加價值」及「降低成本負擔」兩個方向:附加價值如電動車的數位化、完善生態系之建置、先進駕駛科技,以及移動服務和共享交通。降低成本方面,包含底盤或平台、動力系統、電池與能源管理,以及座艙四個主要部份。關鍵要素主要根據次級資料蒐集,透過中、英文新聞資料庫進行的關鍵字分析,以及業界專家訪談。 最後,比對廠商的策略導向與其採取行動,大致可見附加價值導向的廠商如特斯拉,投資的標的較具創新與前瞻性;而成本領導導向的廠商如RNM聯盟和斯泰蘭蒂斯則傾向成本樽節。斯泰蘭蒂斯的前身PSA集團,在舊世代車廠中即為資源較少的後進者,但其歷來擅長透過合資,確保關鍵資源的取得。 總結而言,當一家企業考量外部成長方法的適用性時,首先可辨別一家公司處於成長期或成熟期,進而判斷該企業的成長需求主要為產品開發或市場擴張。處於成長期、研發需求高的公司適合以併購確保對關鍵技術資源的掌握。處於成熟期、欲拓展市場的企業,併購、結盟或合資皆可,唯結盟須特別留意目標設定、計畫落實與綜效的衡量;合資則較易具體化合作目標及界定雙方權責。"zh_TW
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dc.description.tableofcontents口試委員會審定書………………………………………………………………… i 誌謝………………………………………………………………………….……. ii 摘要………………………………………………………………………….…… iii ABSTRACT………………………………………………………………………..v 目錄……………………………………………………………………………….... viii 圖目錄……………………………………………………………………………….. x 表目錄……………………………………………………………………………… .xii 第一章 緒論……………………………………………………………………… 1 第一節 研究背景與目的…………………………………………………… 1 第二節 研究範圍…………………………………………………………… 2 第三節 研究方法…………………………………………………………… 2 第四節 研究侷限性…………………………………………………………8 第二章 文獻綜述………………………………………………………………… 9 第一節 基礎理論…………………………………………………………… 9 (一) 企業外部成長方式:併購、合資與結盟………………………… 9 (二) 策略群集………………………………………………………… 19 (三) 價值鏈…………………………………………………………… 20 第二節 電動車相關專有名詞定義……………………………....... 21 (一) 電動車………………………………………………………….…21 (二) 舊世代及新世代電動車…………………………………………24 (三) 汽車的數位化:先進駕駛輔助系統、自動駕駛與車載軟體…26 (四) 交通共享平台……………………………………………………29 (五) 網絡效應與平台策略……………………………………………30 第三章 電動車產業概況與個案分析………………………….……………...……33 第一節 電動車產業概況…………………………………………………...33 第二節 個案概覽…………………………………………………………...36 第三節 個案一:特斯拉…………………………………………………...38 (一) 公司背景及創新商業模式 ……………………………………..38 (二) 特斯拉收購太陽城………………………………………………41 (三) 特斯拉收購麥克斯威爾科技……………………………………43 (四) 特斯拉與豐田擬結盟……………………………………………46 (五) 特斯拉的銷售及財務表現………………………………………48 第四節 個案二:雷諾日產三菱聯盟…………………………………….. 52 (一) 聯盟合作背景簡介………………………………………………52 (二) 聯盟合作現況……………………………………………………55 第五節 個案三:斯泰蘭蒂斯 …………………………………………… 58 (一) 公司背景及合併目的……………………………………………58 (二) PSA集團與PunchPowertrain合資……………………………63 (三) 斯泰蘭蒂斯與富智康合資…………………………………...…64 第四章 新世代電動車廠的策略群集……………………………………………67 第一節 新世代電動車的成功關鍵因素……………………………………67 第二節 個案綜合比較評析………………………………………………....70 (一) 價值鏈分析……………………………………………………….70 (二) 外部成長方式適用性評析……………………………………….73 (三) 營運表現比較…………………………………………………….80 第三節 新世代電動車廠的策略群集…………………………………...….83 第五章 結論與建議………………………………………………………………87 第一節 研究結論……………………………………………………………87 第二節 未來研究建議………………………………………………………88 參考文獻及資料……………………………………………………………….….90 REFERENCES………………………………….……………………………….….93 附錄………………………………………………………………………………..99 附錄一:半結構式訪談紀錄………………………………………………..99 附錄二:關鍵字檢索統計結果…………………………………………….106
dc.language.isozh-TW
dc.subject汽車產業zh_TW
dc.subject企業策略zh_TW
dc.subject外部成長zh_TW
dc.subject併購zh_TW
dc.subject結盟zh_TW
dc.subject合資zh_TW
dc.subject電動車zh_TW
dc.subjectCorporate Strategyen
dc.subjectAutomotive Industryen
dc.subjectElectric Vehiclesen
dc.subjectJoint Ventureen
dc.subjectAllianceen
dc.subjectMerger and Acquisitionen
dc.subjectExternal Growthen
dc.title併購與結盟作為企業外部成長方式的適用性:以新世代電動車產業為例zh_TW
dc.title"Corporate External Growth through Merger, Acquisition and Alliance: The Case Study of New Era Electric Vehicle Industry"en
dc.date.schoolyear109-2
dc.description.degree碩士
dc.contributor.author-orcid0000-0002-6626-0871
dc.contributor.oralexamcommittee莊正民(Hsin-Tsai Liu),吳政衛(Chih-Yang Tseng)
dc.subject.keyword企業策略,外部成長,併購,結盟,合資,電動車,汽車產業,zh_TW
dc.subject.keywordCorporate Strategy,External Growth,Merger and Acquisition,Alliance,Joint Venture,Electric Vehicles,Automotive Industry,en
dc.relation.page119
dc.identifier.doi10.6342/NTU202101168
dc.rights.note同意授權(限校園內公開)
dc.date.accepted2021-06-29
dc.contributor.author-college管理學院zh_TW
dc.contributor.author-dept國際企業學研究所zh_TW
dc.date.embargo-lift2023-06-30-
Appears in Collections:國際企業學系

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