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| DC 欄位 | 值 | 語言 |
|---|---|---|
| dc.contributor.advisor | 何耕宇(Keng-Yu Ho) | |
| dc.contributor.author | Chi-Ming Chien | en |
| dc.contributor.author | 簡啟銘 | zh_TW |
| dc.date.accessioned | 2022-11-24T09:25:03Z | - |
| dc.date.available | 2022-11-24T09:25:03Z | - |
| dc.date.copyright | 2021-11-18 | |
| dc.date.issued | 2021 | |
| dc.date.submitted | 2021-07-29 | |
| dc.identifier.citation | 英文文獻 1. Boston Consulting Group (2021). What Is the Growth Share Matrix? Boston Consulting Group. https://www.bcg.com/about/our-history/growth-share-matrix 2. Dauriz, L., Remy N. Tochtermann, T. (2014). The Multifaceted Future: The Jewelry Industry in 2020. McKinsey Company. https://www.mckinsey.com/industries/retail/our-insights/a-multifaceted-future-the-jewelry-industry-in-2020 3. Diamond Producers Association. (2018). 5 essential natural diamond truths. JCK The Industry Authority. https://www.jckonline.com/sponsored-content/5-essential-natural-diamond-truths/?utm_source=JCK+News+Daily utm_campaign=b0b9c0be19-EMAIL_CAMPAIGN_2018_10_16_02_26 utm_medium=email utm_term=0_a126c3c313-b0b9c0be19-334301217 4. Evans J. (1989). A history of jewellery 1100-1870. Dover Publications, INC. 5. Friedman U. (2015). How an ad campaign invented the diamond engagement ring. The Atlantic. https://www.theatlantic.com/international/archive/2015/02/how-an-ad-campaign-invented-the-diamond-engagement-ring/385376/ 6. Jaggi, S. Bahl, K. (2019). Factors affecting consumer buying behaviour for jewellery. Our Heritage, 67 (10). 644-654. 7. Jones, L., Palumbo, D. Brown, D. (2021). Coronavirus: How the pandemic has changed the world economy. BBC News. https://www.bbc.com/news/business-51706225 8. Kimberly Process. (2020a). Annual global summary: 2019 production, imports, exports and KPC counts. https://kimberleyprocessstatistics.org/static/pdfs/public_statistics/2019/2019GlobalSummary.pdf 9. Kimberly Process. (2020b). 2019 production. https://kimberleyprocessstatistics.org/static/pdfs/public_statistics/2019/2019Charts.pdf 10. Kohn, D. (2002). Diamonds: A history. CBS News. https://www.cbsnews.com/news/diamonds-a-history/ 11. KPMG (2006). The global gems and jewellery industry. Vision 2015: Transforming for growth. https://www.nicct.nl/new/wp-content/uploads/KPMG-Gems-Jewelry-report-2006.pdf 12. Lane, D. (2003). The Family Portfolio Matrix: Expanding the BCG Concept. Academy of Marketing, 8-11 Jul 2003, Aston, UK. 13. LeGrand, D. S. (2021). Early history of jewelry: Ancient times to the 17th century. International Gem Society. https://www.gemsociety.org/article/myth-magic-and-the-sorcerers-stone/ 14. Linde, O. Epstein, A. (2019). Strong origins: Current perspectives on the diamond industry. Bain Company. https://www.bain.com/insights/global-diamond-industry-report-2019/ 15. Mrad, M., Majdalani, J., Cui, C. C. Khansa, Z. E. (2020). Brand addiction in the contexts of luxury and fast-fashion brands. Journal of Retailing and Consumer Services, 55, 1-12. 16. Ogden, J. (1992). Interpreting the past ancient jewellery. University of California Press. 17. Refinitiv (2019). GFMS gold survey 2019. http://images.financial-risk-solutions.thomsonreuters.info/Web/ThomsonReutersFinancialRisk/%7B8d553bfa-f445-428c-9f6d-f31fb67d430e%7D_GFMS_Gold_Survey_2019_Eikon_upload.pdf?elqTrackId=96117814B431230F886F19A7FD2CF6F2 elqaid=8538 elqat=2 18. Statista. (2020). Value of the jewelry market worldwide in 2019 and 2025. https://www.statista.com/statistics/970760/global-jewelry-market-value-forecast/#:~:text=In%202019%2C%20the%20total%20global,billion%20U.S.%20dollars%20by%202025. 19. Televisory. (2016). Global jewellery retail industry and the growth of jewellery retail chains. https://www.televisory.com/blogs/-/blogs/global-jewellery-retail-industry-and-the-growth-of-jewellery-retail-chains 20. Tiger (2021). 6 little-known psychology of wearing jewelry. https://www.afashionblog.com/psychology-of-wearing-jewelry/ 21. V A. (2021). A history of jewellery. https://www.vam.ac.uk/articles/a-history-of-jewellery 22. WHO (2021). COVID-19 Weekly Epidemiological Update (28 March 2021). World Health Organization. https://www.who.int/publications/m/item/weekly-epidemiological-update-on-covid-19---31-march-2021 23. World Gold Council. (2020). Gold demand trends full year and Q4 2019. https://www.gold.org/goldhub/research/gold-demand-trends/gold-demand-trends-full-year-2019/supply 中文文獻 1. 朱倖誼(2003)。寶石珍賞誌。臺北市：積木文化。 2. 李欽榮(2016)。臺灣傳統銀樓業經營關鍵成功因素之探討(未出版之碩士論文)。東海大學高階經營管理碩士專班，臺中市。 3. 周慧瑜(2002)。營建工程專案承包商風險處置決策模式之研究(未出版之博士論文)。國立臺灣大學土木工程研究所，臺北市。 4. 徐維琳(2004)。臺灣珠寶消費行為及市場區隔之研究-以生活型態為區隔變數(未出版碩士論文)。銘傳大學管理學院高階經理碩士學程，臺北市。 5. 財政部關務署(2020)。海關進出口統計。https://portal.sw.nat.gov.tw/APGA/GA30 6. 陳萬淇(1995)。個案研究法。臺北市：華泰書局。 7. 經濟部統計處(2020)。工業產銷存動態調查。https://dmz26.moea.gov.tw/GMWeb/investigate/InvestigateDA.aspx 8. 劉璁翰(2002)。企業導入ERP 系統階段性關鍵成功因素之研究(未出版之碩士論文)。國立臺灣科技大學生產系統工程與管理研究所，臺北市。 | |
| dc.identifier.uri | http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/81637 | - |
| dc.description.abstract | 2019年末中國發現了第一個新冠肺炎(COVID-19)病例，隨後疫情迅速散播至全球各地，多個國家政府紛紛採取鎖國、封城、居家辦公策略，試圖減緩病毒的傳播。除了對個人生活有極大的以想之外，對於產業也有莫大的衝擊，業主必須緊急做出一些抉擇，確保公司的生存和營運。本研究以珠寶業C公司為個案，利用延伸版的BCG矩陣(家庭組合矩陣)分析公司在疫情發生前後事業組合的變化，以及對應的策略。相關策略包含變賣資產、減少支出、儲備研發能量、持續投資網路門市，讓C公司成功度過疫情難關。 | zh_TW |
| dc.description.provenance | Made available in DSpace on 2022-11-24T09:25:03Z (GMT). No. of bitstreams: 1 U0001-2807202123594300.pdf: 1259727 bytes, checksum: eb8177a4fab41d7e5bcb92ef1a110d7f (MD5) Previous issue date: 2021 | en |
| dc.description.tableofcontents | 中文摘要 ii THESIS ABSTRACT iii 表目錄 v 圖目錄 vi 第一章、緒論 1 第二章、珠寶業概況 3 第一節、珠寶產業的興起 3 第二節、全球珠寶產業概況 11 第三節、臺灣珠寶產業概況 16 第三章、研究方法 20 第一節、個案研究法 20 第二節、BGC矩陣/家庭組合矩陣 21 第四章、個案分析 26 第一節、個案背景 26 第二節、個案策略 30 第五章、研究結論 34 參考文獻 36 | |
| dc.language.iso | zh-TW | |
| dc.subject | BCG矩陣 | zh_TW |
| dc.subject | 家庭組合矩陣 | zh_TW |
| dc.subject | 新冠疫情 | zh_TW |
| dc.subject | 珠寶業 | zh_TW |
| dc.subject | 個案研究 | zh_TW |
| dc.subject | family portfolio matrix | en |
| dc.subject | case study | en |
| dc.subject | jewelry industry | en |
| dc.subject | BCG matrix | en |
| dc.subject | COVID pandemic | en |
| dc.title | 新冠疫情對於珠寶業之衝擊和對策：以C公司為例 | zh_TW |
| dc.title | Impact and Response of COVID-19 Pandemic on the Jewelry Industry: A Case Study of Company C | en |
| dc.date.schoolyear | 109-2 | |
| dc.description.degree | 碩士 | |
| dc.contributor.oralexamcommittee | 周冠男(Hsin-Tsai Liu),徐之強(Chih-Yang Tseng) | |
| dc.subject.keyword | 新冠疫情,珠寶業,BCG矩陣,家庭組合矩陣,個案研究, | zh_TW |
| dc.subject.keyword | COVID pandemic,jewelry industry,BCG matrix,family portfolio matrix,case study, | en |
| dc.relation.page | 39 | |
| dc.identifier.doi | 10.6342/NTU202101874 | |
| dc.rights.note | 未授權 | |
| dc.date.accepted | 2021-07-29 | |
| dc.contributor.author-college | 管理學院 | zh_TW |
| dc.contributor.author-dept | 財務金融組 | zh_TW |
| 顯示於系所單位： | 財務金融組 | |
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|---|---|---|---|
| U0001-2807202123594300.pdf 未授權公開取用 | 1.23 MB | Adobe PDF |
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