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| DC 欄位 | 值 | 語言 |
|---|---|---|
| dc.contributor.advisor | 曹承礎(Seng-Cho Chou) | |
| dc.contributor.author | Han-yen Lin | en |
| dc.contributor.author | 林翰彥 | zh_TW |
| dc.date.accessioned | 2022-11-24T09:24:30Z | - |
| dc.date.available | 2022-11-24T09:24:30Z | - |
| dc.date.copyright | 2022-02-16 | |
| dc.date.issued | 2022 | |
| dc.date.submitted | 2022-02-10 | |
| dc.identifier.citation | 1. 今周刊，「咖啡館密度全球第一、超商每秒賣13杯！直擊台灣年產值800億的『黑金』傳奇」，January 2020，https://www.businesstoday.com.tw/article/category/80392/post/202001020023/%E5%92%96%E5%95%A1%E9%A4%A8%E5%AF%86%E5%BA%A6%E5%85%A8%E7%90%83%E7%AC%AC%E4%B8%80%E3%80%81%E8%B6%85%E5%95%86%E6%AF%8F%E7%A7%92%E8%B3%A313%E6%9D%AF%EF%BC%81%E7%9B%B4%E6%93%8A%E5%8F%B0%E7%81%A3%E5%B9%B4%E7%94%A2%E5%80%BC800%E5%84%84%E7%9A%84%E3%80%8C%E9%BB%91%E9%87%91%E3%80%8D%E5%82%B3%E5%A5%87 2. 1111人力銀行，後疫情時代創業現況調查，November 2020，https://www.1111.com.tw/news/jobns/134741 3. John Chan, What Are Commodities And What Are The Top 10 Most Traded Commodities In The World，July 2020，https://www.bllnr.sg/leadership/what-are-commodities-and-what-are-the-top-10-most-traded-commodities-in-the-world 4. International Coffee Organization，Trade Statistics Tables - World Coffee Consumption，May 2021，https://www.ico.org/prices/new-consumption-table.pdf 5. 王福闓，「台灣咖啡紅海新契機！從品牌佈局擄獲消費者的心」，November 2021，https://www.foodnext.net/column/columnist/paper/5739647357 6. Nick Brown，”USDA Identifies Taiwan as Major US Coffee Export Market”，May 2021，https://dailycoffeenews.com/2021/05/17/usda-identifies-taiwan-as-major-us-coffee-export-market/ 7. 食力foodNEXT，「黑金商機燒！台灣人一年喝掉6億杯外帶咖啡，可繞地球1.35圈！」，June 2019，https://www.foodnext.net/news/industry/paper/5975326331 8. Taiwan Chain and Franchise Association，Taiwan Chain Store Almanac 2019，2019 9. ETToday，「台灣咖啡店『19年成長815%』！霸主不是星巴克 第1名15年開524間」，November 2021，https://finance.ettoday.net/news/2118947 10. 程倚華，「【圖解】一張圖看懂路易莎公開說明書，500分店數擊敗星巴克登冠，背後秘密是什麼？」，September 2021，https://www.bnext.com.tw/article/61113/louisa-cafe 11. Fair Trade Commission，「便利生活，平均每人每年逛超商137次，每次消費84.16元」，July 2021，https://www.ftc.gov.tw/internet/main/doc/docDetail.aspx?uid=126 docid=16790 12. 黃欣培，「台灣能有如今的咖啡『黑金』商機，得跟便利商店說聲謝謝」，December 2021，https://www.foodnext.net/news/industry/paper/5616647664 13. Ministry of Labor，International Labor Statistics，Table 6-2 Average Annual Hours Actually Worked Per Person in Employment，2020，https://statdb.mol.gov.tw/html/nat/table6.2.pdf 14. 天下創新學院，咖啡商機最新解析，February 2021，https://magazine.feg.com.tw/magazine/tw/magazine_detail.aspx?id=12529 15. 黃欣培，「論方便性、CP值，咖啡館敵得過超商咖啡嗎？」，December 2021，https://www.foodnext.net/news/newstrack/paper/5616637867 16. 麗嬰房飛象希望，全台募童書 一起做公益，https://www.phland.com.tw/csr/2015hope/pc/hope-car.php 17. Ash Maurya，(2012) [2010] “Running lean: iterate from plan A to a plan that works” The lean series (2nd ed.) 18. Ash Maurya，”Why Lean Canvas vs Business Model Canvas?”，February 2012，https://blog.leanstack.com/why-lean-canvas-vs-business-model-canvas/ 19. Steve Mullen，”An Introduction To Lean Canvas – Business Model Design”，2021，https://leadflowmethod.com/introduction-lean-canvas/?utm_source=medium utm_medium=article utm_campaign=lean-canvas 20. Ivan Lin，「如何使用精實畫布」，July 2016，http://ivanlin.tw/%E5%A6%82%E4%BD%95%E4%BD%BF%E7%94%A8%E7%B2%BE%E5%AF%A6%E7%95%AB%E5%B8%83/ 21. Jason Cohen，” Real Unfair Advantages”，July 2010，https://blog.asmartbear.com/unfair-advantages.html 22. Kenton, Will. “Strength, Weakness, Opportunity, and Threat (SWOT) Analysis”, Investopedia, 29 Mar. 2021, https://www.investopedia.com/terms/s/swot.asp 23. Dere, et al. “SWOT Analysis: – Discover New Opportunities, Manage and Eliminate Threats.” (Strengths, Weaknesses Opportunities, Threats), http://www.mindtools.com/rs/SWOT 24. Silva, Carlos Nunes (2005). 'SWOT analysis'. In Caves, Roger W. (ed.). Encyclopedia of the city. Abingdon; New York: Routledge. pp. 444–445, https://archive.org/details/encyclopediaofci0000unse_o0h4/page/444/mode/2up 25. Firstup, “Gen Z in the workplace: Everything you need to know”, October 2021, https://firstup.io/blog/gen-z-in-the-workplace/ 26. 凱絡媒體週報，「解密新世代消費者 瞄準未來商機！」，March 2020，https://twncarat.wordpress.com/2020/03/12/%E8%A7%A3%E5%AF%86%E6%96%B0%E4%B8%96%E4%BB%A3%E6%B6%88%E8%B2%BB%E8%80%85-%E7%9E%84%E6%BA%96%E6%9C%AA%E4%BE%86%E5%95%86%E6%A9%9F%EF%BC%81/ 27. The Investopedia Team. “Porter’s 5 Forces”, Investopedia, 21 Feb. 2020, https://www.investopedia.com/terms/p/porter.asp 28. The Mind Tools Content Team. “Porter's Five Forces Analyzing Competitiveness Using Michael Porter's Strategic Model”, https://www.mindtools.com/pages/article/newTMC_08.htm 29. Lars de Bruin. “Porter’s Five Forces”, 3 Aug. 2016, https://www.business-to-you.com/porters-five-forces/ 30. Porter, Michael E. “The Five Forces That Shape Industry Competition.” (2007) 31. Mr. Market，「小規模餐飲業要繳那些稅？營業稅、營利事業所得稅、個人綜合所得稅快速搞懂」，September 2021，https://rich01.com/foods-startup-tax-all/ | |
| dc.identifier.uri | http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/81591 | - |
| dc.description.abstract | 本文之目的是要分析行動咖啡摩托車隊的商業模式與概念是否可行，將採取以下之工具分析之。首先，本文檢視台灣的咖啡市場以及台灣咖啡消費者的特性。藉由前述的分析，引導出提出行動咖啡摩托車隊的商業模式的動機。第三章將介紹行動咖啡摩托車隊的產品以及商業模式。第四章則是要透過精實畫布的分析工具，驗證此商業模式為可行。接著將於第五章使用SWOT分析以及波特五力之分析工具，來探討市場及策略方向。第六章將提出成本分析、五年損益表、五年現金流量表等財務預測模型，以驗證此商業模式在財務上的健康程度。最終結論為行動咖啡摩托車隊之商業計劃為可行並將成功創業。 | zh_TW |
| dc.description.provenance | Made available in DSpace on 2022-11-24T09:24:30Z (GMT). No. of bitstreams: 1 U0001-1002202210034400.pdf: 2691254 bytes, checksum: 556d2b9b2938a5a3bee8fd618a022e78 (MD5) Previous issue date: 2022 | en |
| dc.description.tableofcontents | Table of Contents Introduction 1 Chapter 1 Overview 2 1.1 Background of the Coffee Industry in Taiwan 2 1.2 “Grab-to-go” habit of Taiwanese Customers 5 1.3 Characteristics of Taiwan’s Coffee Consumers 6 Chapter 2 Motivation 9 Chapter 3 Products and the Business Model 12 3.1 Products 12 3.2 Fleet of Cafe Motorbikes 13 3.3 Possible Way to Expansion 14 Chapter 4 Business Model Analysis 17 4.1 Lean Canvas Introduction 17 4.2 Lean Canvas for the Cafe Motorbike 19 Chapter 5 Market Analysis 26 5.1 SWOT Analysis 26 5.2 Porter’s Five Force Analysis 34 Chapter 6 Financial Forecast 43 6.1 Initial Investment Cost of Goods Sold 43 6.2 Five-Year Income Statement 44 6.3 Five-Year Cash Flow Statement 47 Chapter 7 Conclusion 50 References 52 List of Figures Figure 1-1 World Coffee Consumption 2 Figure 1-2 Taiwan’s Coffee Consumption Compared to the World’s Consumption 3 Figure 1-3 Average cups of coffee consumed by a Taiwanese per year 4 Figure 1-4 Top 5 Places Where Taiwanese Consume Coffee 7 Figure 1-5 Top 5 Style of Coffee Consumed for Taiwanese 8 Figure 2-1 Reasons to Buy Coffee from the Convenience Stores 9 Figure 2-2 TAM-SAM-SOM of the Cafe Motorbikes Business 10 Figure 3-1 Suggested Menu of Cafe Motorbike 13 Figure 3-2 Photo of the Cafe Motorbike 14 Figure 3-3 Gull-wing Door Book Truck of Les Enphants 16 Figure 4-1 Idea of Lean Canvas 17 Figure 4-2 Lean Canvas for the Cafe Motorbike Business 20 Figure 5-1 SWOT Analysis Chart 27 Figure 5-2 SWOT Analysis for the Cafe Motorbike Business 28 Figure 5-3 Four Major Types of Gen Z Customers 31 Figure 5-4 Porter’s Five Forces Analysis 35 Figure 5-5 Porter’s Five Forces for the Cafe Motorbike Business 38 Figure 6-1 Cost of Goods Sold Break-down 43 Figure 6-2 Five-year Income Statement Projection 46 Figure 6-3 Five-year Cash Flow Statement Projection 48 | |
| dc.language.iso | en | |
| dc.subject | 行動咖啡 | zh_TW |
| dc.subject | Cafe Motorbikes | en |
| dc.title | 商業計劃書：行動咖啡摩托車隊 | zh_TW |
| dc.title | Business Plan：FLEET OF CAFE MOTORBIKES | en |
| dc.date.schoolyear | 110-1 | |
| dc.description.degree | 碩士 | |
| dc.contributor.oralexamcommittee | 陳建錦(Jiun-Yun Li),盧信銘(Ming-Hua Mao),(Yue-Lin HUANG) | |
| dc.subject.keyword | 行動咖啡, | zh_TW |
| dc.subject.keyword | Cafe Motorbikes, | en |
| dc.relation.page | 54 | |
| dc.identifier.doi | 10.6342/NTU202200508 | |
| dc.rights.note | 未授權 | |
| dc.date.accepted | 2022-02-11 | |
| dc.contributor.author-college | 管理學院 | zh_TW |
| dc.contributor.author-dept | 企業管理碩士專班 | zh_TW |
| 顯示於系所單位： | 管理學院企業管理專班(Global MBA) | |
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| 檔案 | 大小 | 格式 | |
|---|---|---|---|
| U0001-1002202210034400.pdf 未授權公開取用 | 2.63 MB | Adobe PDF |
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