Please use this identifier to cite or link to this item:
http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/81368Full metadata record
| ???org.dspace.app.webui.jsptag.ItemTag.dcfield??? | Value | Language |
|---|---|---|
| dc.contributor.advisor | 許文馨(Wen-Hsin Hsu) | |
| dc.contributor.author | 企業管理碩士專班 | zh_TW |
| dc.contributor.author | Tien-Yu Fan | en |
| dc.contributor.author | 范天宇 | zh_TW |
| dc.date.accessioned | 2022-11-24T03:45:56Z | - |
| dc.date.available | 2024-11-14 | |
| dc.date.available | 2022-11-24T03:45:56Z | - |
| dc.date.copyright | 2021-08-06 | |
| dc.date.issued | 2021 | |
| dc.date.submitted | 2021-07-16 | |
| dc.identifier.citation | AcuityAds. (2017, December 15). What is Programmatic Advertising | Programmatic Advertising Platforms. AcuityAds. https://www.acuityads.com/blog/2017/12/15/what-is-programmatic-advertising/ Adler, R. (1977). Research on the Effects of Television Advertising on Children: A Review of the Literature and Recommendations for Future Research: Report Prepared for National Science Foundation, Research Applications Directorate, RANN--Research Applied to National Needs, Division of Advanced Productivity Research and Technology. National Science Foundation (U.S.). AdTech Leaders Come Together for the Future of Digital Media for Businesses Consumers. (2020, August 4). MarTech Series. https://martechseries.com/sales-marketing/programmatic-buying/adtech-leaders-come-together-future-digital-media-businesses-consumers/ Alalwan, A. A. (2018). Investigating the impact of social media advertising features on customer purchase intention. International Journal of Information Management, 42, 65–77. https://doi.org/10.1016/j.ijinfomgt.2018.06.001 Anitha, P., Mohan, B. C. (2016). Influence of Family Structures on Pester Power and Purchase Outcomes-A Conceptual Framework. Procedia Economics and Finance, 37, 269–275. https://doi.org/10.1016/S2212-5671(16)30124-1 Apăvăloaie, E.-I. (2014). The Impact of the Internet on the Business Environment. Procedia Economics and Finance, 15, 951–958. https://doi.org/10.1016/S2212-5671(14)00654-6 Appel, G., Libai, B., Muller, E., Shachar, R. (2020). On the monetization of mobile apps. International Journal of Research in Marketing, 37(1), 93–107. https://doi.org/10.1016/j.ijresmar.2019.07.007 Autorité de la concurrence. (2021, June 7). L’Autorité de la concurrence sanctionne Google à hauteur de 220 millions d’euros pour avoir favorisé ses propres services dans le secteur de la publicité en ligne. Autorité de la concurrence. https://www.autoritedelaconcurrence.fr/fr/communiques-de-presse/lautorite-de-la-concurrence-sanctionne-google-hauteur-de-220-millions-deuros Bayer, E., Srinivasan, S., Riedl, E. J., Skiera, B. (2020). The impact of online display advertising and paid search advertising relative to offline advertising on firm performance and firm value. International Journal of Research in Marketing, 37(4), 789–804. https://doi.org/10.1016/j.ijresmar.2020.02.002 Beales, H. (2004). Advertising to Kids and the FTC: A Regulatory Retrospective That Advises the Present. Federal Trade Commission. Blake, T., Nosko, C., Tadelis, S. (2015). Consumer Heterogeneity and Paid Search Effectiveness: A Large-Scale Field Experiment. Econometrica, 83(1), 155–174. https://doi.org/10.3982/ECTA12423 Building Apps for Kids—App Store. (2021). Apple Developer. https://developer.apple.com/app-store/kids-apps/ Busch, O. (2016). Programmatic Advertising: The Successful Transformation to Automated, Data-Driven Marketing in Real-Time. https://doi.org/10.1007/978-3-319-25023-6 Chan-Olmsted, S., Su, L. (2017). Relationship between advertising and consumption in China: Exploring the roles of economic development and mass media. Global Media and China, 205943641774436. https://doi.org/10.1177/2059436417744368 Choi, H., Mela, C. F., Balseiro, S., Leary, A. (2019). Online Display Advertising Markets: A Literature Review and Future Directions (SSRN Scholarly Paper ID 3070706). Social Science Research Network. https://doi.org/10.2139/ssrn.3070706 Christie, D. (2020, March 26). 76% of viewers willing to watch ads for free video streaming, study finds. Marketing Dive. https://www.marketingdive.com/news/76-of-viewers-willing-to-watch-ads-for-free-video-streaming-study-finds/574918/ Crawford, A. (2019, July 24). How to Create Engaging Social Media Ads. Later Blog. https://later.com/blog/create-social-media-ads/ Eng, L. L., Keh, H. T. (2007). The Effects of Advertising and Brand Value on Future Operating and Market Performance. Journal of Advertising, 36(4), 91–100. Federal Trade Commission. (2013, July 25). Children’s Online Privacy Protection Rule (“COPPA”). Federal Trade Commission. https://www.ftc.gov/enforcement/rules/rulemaking-regulatory-reform-proceedings/childrens-online-privacy-protection-rule Federal Trade Commission. (2019, September 3). Google and YouTube Will Pay Record $170 Million for Alleged Violations of Children’s Privacy Law. Federal Trade Commission. https://www.ftc.gov/news-events/press-releases/2019/09/google-youtube-will-pay-record-170-million-alleged-violations Feiner, J. E., Lauren. (2019, September 4). YouTube will pay $170 million to settle claims it violated child privacy laws. CNBC. https://www.cnbc.com/2019/09/04/youtube-to-pay-170-million-in-ftc-child-privacy-settlement.html Financial Post. (2021, June 10). Competition for tech workers heats up as Amazon opens up 1,800 new jobs in Canada. Financial Post. https://financialpost.com/fp-work/competition-for-tech-workers-heats-up-as-amazon-opens-up-1800-new-jobs-in-canada Fundamental Research Corporation. (2021, April 15). Kidoz Inc.(TSXV: KIDZ / OTC: KDOZF) Blows Past Our Estimates / Raising Fair Value – Fundamental Research Corporation. Fundamental Research Corporation. https://www.researchfrc.com/kidoz-inc-tsxv-kidz-otc-kdozf-blows-past-our-estimates-raising-fair-value/ GlobeNewswire. (2021, August 1). Insights on the Digital Advertising Global Market to 2030—Players Include Google Ads, Facebook and Alibaba Among Others. GlobeNewswire. https://www.globenewswire.com/news-release/2021/01/08/2155475/28124/en/Insights-on-the-Digital-Advertising-Global-Market-to-2030-Players-Include-Google-Ads-Facebook-and-Alibaba-Among-Others.html Google Play Console. (2020, November 18). Build Teacher Approved apps | Google Play. Android Developers. https://developer.android.com/google-play/guides/teacher-approved-apps Google Play Console. (2021). Monetize with ease | Google Play Console. Google Play Console. https://play.google.com/console/about/monetize/ Google search query. (2021). children spoons—Google Search. Google. https://www.google.com/search?q=children+spoons rlz=1C5CHFA_enCA750CA750 oq=chil aqs=chrome.0.69i59l3j69i57j69i60l3j69i65.2401j0j7 sourceid=chrome ie=UTF-8 Gordon, B., Jerath, K., Katona, Z., Narayanan, S., Shin, J., Wilbur, K. (2020). Inefficiencies in Digital Advertising Markets. Journal of Marketing, 85, 002224292091323. https://doi.org/10.1177/0022242920913236 Graham, M. (2021, June 3). Google follows Apple’s lead and makes it harder for advertisers to track users on Android. CNBC. https://www.cnbc.com/2021/06/03/google-will-restrict-use-of-android-advertising-id-to-opted-in-users-.html Hern, A. (2021, April 27). Apple iOS 14.5 update includes ‘app tracking transparency’ feature. The Guardian. http://www.theguardian.com/technology/2021/apr/27/apple-ios-145-update-includes-app-tracking-transparency-feature Herrold, T. (2013, April 29). Comprehensive Guide: Getting Started with Facebook’s Mobile App Install Ads. 3Q Digital. https://threeqdigital.wpengine.com/blog/comprehensive-guide-getting-started-with-facebooks-mobile-app-install-ads/ Horbal, N., Naychuk-Khrushch, M. B., Orlykova, B. (2017). Internet advertising: The specifics, tendencies of development and impact on sales. 6, 37–46. Interactive Advertising Bureau. (2021, April 7). IAB Releases Internet Advertising Revenue Report for 2020. Interactive Advertising Bureau (IAB). https://www.iab.com/news/iab-internet-advertising-revenue/ Jain, G., Rakesh, S., Raman Chaturvedi, K. (2018). Online Video Advertisements’ Effect on Purchase Intention: An Exploratory Study on Youth. International Journal of E-Business Research, 14. https://doi.org/10.4018/IJEBR.2018040106 Johnston, M. (2015). What is (and isn’t) marketing? https://regions.cim.co.uk/south-east/home/news/2015/january/what-is-marketing Kelly, J. (2012, April 30). Is Mr Potato Head to blame for “pester power” ads? - BBC News. BBC News. https://www.bbc.com/news/magazine-17871107 Kiat, Y. C., Samadi, B., Hakimian, H. (2017). Consumer Behaviour towards Acceptance of Mobile Marketing. 8(4), 14. KIDOZ Safe Advertising Network Experiences Record Growth. (2021, February 1). Investors | Kidoz Inc. https://investor.kidoz.net/press-releases/press-releases-2021/kidoz-safe-advertising-network-experiences-record-growth/ Kinniburgh, T. (n.d.). Understanding the value chain for Mobile Video Ads. Mobile Free To Play. Retrieved July 7, 2021, from https://mobilefreetoplay.com/video-ad-value-chain/ Koblin, J. (2016, June 30). How Much Do We Love TV? Let Us Count the Ways—The New York Times. The New York Times. https://www.nytimes.com/2016/07/01/business/media/nielsen-survey-media-viewing.html Kuyucu, M. (2020). Television And Advertising: The History Of TV Advertising From And Industrial Look. SOCIAL MENTALITY AND RESEARCHER THINKERS JOURNAL, 6, 258–269. https://doi.org/10.31576/smryj.450 Lagorio, C. (2007, May 14). Resources: Marketing To Kids. CBS News. https://www.cbsnews.com/news/resources-marketing-to-kids/ Leichtman, B. (2020). 80% of U.S. TV Households Have at Least one Connected TV Device. Leichtman Research Group, Inc., 2. LeMahieu, D. L. (1983). The Origins of the Advertising Business. Reviews in American History, 11(4), 571–575. https://doi.org/10.2307/2702312 M.F., A., Kamal, Y. (2010). Acceptance of mobile marketing among university students. Mustang Journal of Business Ethics, 1, 9–29. Moms With Apps. (2013, August 21). How are kids’ app developers communicating to parents? Moms With Apps. https://blog.momswithapps.com/2013/08/20/how-are-kids-app-developers-communicating-to-parents/ Morrisroe, B. (2020, December 15). Ultimate Guide to the Private Marketplace for Publishers | Publift. https://www.publift.com/adteach/ultimate-guide-to-the-private-marketplace-for-publishers New York State Attorney General. (2018, December 4). A.G. Underwood Announces Record COPPA Settlement With Oath – Formerly AOL – For Violating Children’s Privacy | New York State Attorney General. https://ag.ny.gov/press-release/2018/ag-underwood-announces-record-coppa-settlement-oath-formerly-aol-violating Newberry, C., McLachlan, S. (2020, September 9). Social Media Advertising 101: How to Get the Most Out of Your Ad Budget. Hootsuite. https://blog.hootsuite.com/social-media-advertising/ Nielsen study. (2020, August 28). Nielsen Estimates 121 Million TV Homes in the U.S. for the 2020-2021 TV Season. The Nielsen Company (US), LLC. https://www.nielsen.com/us/en/insights/article/2020/nielsen-estimates-121-million-tv-homes-in-the-u-s-for-the-2020-2021-tv-season Number of available Android applications. (2021, July 5). AppBrain. https://www.appbrain.com/stats/free-and-paid-android-applications Number of TV Households in America 1950-1978. (2014, November 15). The American Century. https://americancentury.omeka.wlu.edu/items/show/136 Oliver, R. L. (1999). Whence Consumer Loyalty? Journal of Marketing, 63, 33–44. https://doi.org/10.2307/1252099 O’Sullivan, D., Abela, A. (2007). Marketing Performance Measurement Ability and Firm Performance. Journal of Marketing, 71. https://doi.org/10.1509/jmkg.71.2.079 Parliament of Canada. (2020, November 17). Government Bill (House of Commons) C-11 (43-2)—First Reading—Digital Charter Implementation Act, 2020—Parliament of Canada. https://parl.ca/DocumentViewer/en/43-2/bill/C-11/first-reading Participate in the Families Ads Program—Play Console Help. (2021). Google Play Console. https://support.google.com/googleplay/android-developer/answer/9283445?hl=en Parven. (2019, March 19). The number one reason parental control app fails! Kids n Clicks. https://kidsnclicks.com/the-number-one-reason-parental-control-app-fails/ Perez, S. (2021, April 9). Consumers now average 4.2 hours per day in apps, up 30% from 2019 – TechCrunch. TechCrunch. https://techcrunch.com/2021/04/08/consumers-now-average-4-2-hours-per-day-in-apps-up-30-from-2019/ Phillips, B. J. (1997). In Defense of Advertising: A Social Perspective. Journal of Business Ethics, 16(2), 109–118. https://doi.org/10.1023/A:1017948331820 Piaget, J. (1971). The theory of stages in cognitive development. In Measurement and Piaget (pp. ix, 283–ix, 283). McGraw-Hill. Posters: World War I Posters—Background and Scope. (n.d.). Library of Congress. Retrieved July 6, 2021, from //www.loc.gov/pictures/collection/wwipos/background.html PwC’s Kids Digital Media Report. (2019). SuperAwesome. https://www.superawesome.com/kids-digital-media-report-2019/ Radesky, J., Chassiakos, Y. (Linda) R., Ameenuddin, N., Navsaria, D., COUNCIL ON COMMUNICATION AND MEDIA. (2020). Digital Advertising to Children. Pediatrics, 146(1), e20201681. https://doi.org/10.1542/peds.2020-1681 Rodd, H., Patel, V. (2006). Content analysis of children’s television advertising in relation to dental health. British Dental Journal, 199, 710–712; discussion 713. https://doi.org/10.1038/sj.bdj.4812967 Ross, A. (2010, November 29). The Evolution of Advertising: From Papyrus to YouTube | ETEC540: Text Technologies. https://blogs.ubc.ca/etec540sept10/2010/11/29/the-evolution-of-advertising-from-papyrus-to-youtube/ Salesforce. (2020). What Are Customer Expectations, and How Have They Changed? Salesforce.Com. https://www.salesforce.com/resources/articles/customer-expectations/ Saura, J. R. (2021). Using Data Sciences in Digital Marketing: Framework, methods, and performance metrics. Journal of Innovation Knowledge, 6(2), 92–102. https://doi.org/10.1016/j.jik.2020.08.001 Schmidt, M. E., Rich, M., Rifas-Shiman, S. L., Oken, E., Taveras, E. M. (2009). Television Viewing in Infancy and Child Cognition at 3 Years of Age in a US Cohort. Pediatrics, 123(3), e370–e375. https://doi.org/10.1542/peds.2008-3221 SEC. (2020a). Kidoz Inc. 2020 Quarterly Report 10-Q Q2. SEC.Report. https://sec.report/Document/0001318482-20-000008/ SEC. (2020b). Kidoz Inc. 2020 Quarterly Report 10-Q Q3. SEC.Report. https://sec.report/Document/0001318482-20-000010/ SEC. (2021a). Kidoz Inc. 2020 Annual Report 10-K. SEC.Report. https://sec.report/Document/0001318482-21-000005/ SEC. (2021b). Kidoz Inc. 2021 Quarterly Report 10-Q1. SEC.Report. https://sec.report/Document/0001318482-21-000007/ Statista. (2020a, July). Distribution of global advertising spending by medium 2022 | Statista. Statista. https://www.statista.com/statistics/269333/distribution-of-global-advertising-expenditure/ Statista. (2020b, July 27). TV ad spend worldwide by region 2000-2022 | Statista. Statista. https://www.statista.com/statistics/268666/tv-advertising-spending-worldwide-by-region/ Statista. (2021a). Digital Advertising—Worldwide | Statista Market Forecast. Statista. https://www.statista.com/outlook/dmo/digital-advertising/worldwide Statista. (2021b, March). Distribution of free and paid iOS apps 2021 | Statista. Statista. https://www.statista.com/statistics/1020996/distribution-of-free-and-paid-ios-apps/ SuperAwesome. (2020, September 25). SuperAwesome joins the Epic Games family. SuperAwesome. https://www.superawesome.com/superawesome-joins-the-epic-games-family/ Thai, C., Serrano, K., Yaroch, A., Nebeling, L., Oh, A. (2017). Perceptions of Food Advertising and Association With Consumption of Energy-Dense Nutrient-Poor Foods Among Adolescents in the United States: Results From a National Survey. Journal of Health Communication, 22, 1–9. https://doi.org/10.1080/10810730.2017.1339145 The Nation Thailand. (2021, April 8). Thai kids most interested in online video, audio content: Kaspersky data. Nationthailand. https://www.nationthailand.com/tech/30404659 The New York Times. (2021). The New York Times—Breaking News, US News, World News and Videos. https://www.nytimes.com The State of Mobile Internet Connectivity Report 2020—Mobile for Development. (2020, September). https://www.gsma.com/r/somic/ Ünal, S., Ercis, A., Keser, E. (2011). Attitudes towards Mobile Advertising – A Research to Determine the Differences between the Attitudes of Youth and Adults | Elsevier Enhanced Reader. https://doi.org/10.1016/j.sbspro.2011.09.067 UNICEF. (2019). Growing Up in a Connected World: Understanding Children’s Risks and Opportunities in a Digital Age. UNICEF. https://www.unicef-irc.org/growing-up-connected UNICEF. (2020, April 14). Children at increased risk of harm online during global COVID-19 pandemic. UNICEF. https://www.unicef.org/press-releases/children-increased-risk-harm-online-during-global-covid-19-pandemic Union, I. T. (2017). Measuring the Information Society Report 2016. United Nations. Viacom CBS study. (2018, March 26). Kidfluence: How Kids Influence Buying Behavior. Viacom CBS. https://www.viacomcbs.com/news/audience-insights/kidfluence-kids-influence-buying-behavior Vietnam: New Rules on Media for Children. (2017, October 13). [Web page]. Library of Congress, Washington, D.C. 20540 USA. https://www.loc.gov/item/global-legal-monitor/2017-10-13/vietnam-new-rules-on-media-for-children/ Waldman, S. (2011). Information Needs of Communities: The Changing Media Landscape in a Broadband Age. DIANE Publishing. What is GDPR, the EU’s new data protection law? (2018, November 7). GDPR.Eu. https://gdpr.eu/what-is-gdpr/ Wilcox, B. L., Kunkel, D., Cantor, J., Dowrick, P., Linn, S., Palmer, E. (2004). Report of the APA Task Force on Advertising and Children: (539692009-001) [Data set]. American Psychological Association. https://doi.org/10.1037/e539692009-001 Yahoo Finance. (2021a). KIDOZ INC (KDOZF) Stock Price, News, Quote History—Yahoo Finance. https://finance.yahoo.com/quote/kdozf/ Yahoo Finance. (2021b). KIDOZ INC (KIDZ.V) Stock Price, News, Quote History—Yahoo Finance. https://ca.finance.yahoo.com/quote/KIDZ.V/ Yousif, R. O. (2012). Factors affecting consumer attitudes towards mobile marketing. Journal of Database Marketing Customer Strategy Management, 19, 147–162. https://doi.org/10.1057/DBM.2012.20 | |
| dc.identifier.uri | http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/81368 | - |
| dc.description.provenance | Made available in DSpace on 2022-11-24T03:45:56Z (GMT). No. of bitstreams: 1 U0001-1307202120213200.pdf: 2940904 bytes, checksum: 29a71a56f73f68caa2db7b67948b0491 (MD5) Previous issue date: 2021 | en |
| dc.description.tableofcontents | 1.Introduction to the Study p1 2.Advertising Industry Overview p3 2.1 Introduction p3 2.2 Traditional Advertising p4 2.3 Digital Advertising (Television only) p5 2.4 Online Advertising p8 2.5 Mobile Advertising p14 2.6 Advertising Technology (Ad Tech) p15 3. Children as the Target Audience p19 3.1 Pester Power p19 3.2 Kid-safe Online Digital Advertising Market p20 3.3 Cognitive Development p21 3.4 Public Opinion on Negative Impacts p22 3.5 Regulations p25 4.Research Methodology p28 5.Business Case Study: Kidoz p29 5.1 Executive Summary p29 5.2 Technology p30 5.3 Business Model Canvas p32 5.4 Financial Analysis p37 5.5 Macro-Environmental Analysis p39 5.6 Porter’s Five Forces of Competition p42 5.7 Conclusion p45 6.Case Study Discussion p46 6.1 Relevant Partnership Opportunities p46 6.2 Targeting Parents with Data p48 7.Conclusion p50 8.References p52 | |
| dc.language.iso | en | |
| dc.subject | 面向未成年人市場 | zh_TW |
| dc.subject | 合規技術 | zh_TW |
| dc.subject | 移動互聯網廣告 | zh_TW |
| dc.subject | 未成年人市場 | zh_TW |
| dc.subject | underage market | en |
| dc.subject | mobile advertising | en |
| dc.subject | compliant technology | en |
| dc.subject | kids market | en |
| dc.title | 面向未成年人市場的移動互聯網廣告中合規技術 | zh_TW |
| dc.title | Compliant Technology in Online Mobile Advertising for the Underage Market | en |
| dc.date.schoolyear | 109-2 | |
| dc.description.degree | 碩士 | |
| dc.contributor.oralexamcommittee | 謝源弘(Hsin-Tsai Liu),Leon van Jaarsveldt(Chih-Yang Tseng) | |
| dc.subject.keyword | 面向未成年人市場,未成年人市場,移動互聯網廣告,合規技術, | zh_TW |
| dc.subject.keyword | kids market,underage market,mobile advertising,compliant technology, | en |
| dc.relation.page | 57 | |
| dc.identifier.doi | 10.6342/NTU202101445 | |
| dc.rights.note | 同意授權(限校園內公開) | |
| dc.date.accepted | 2021-07-16 | |
| dc.contributor.author-college | 管理學院 | zh_TW |
| dc.date.embargo-lift | 2024-11-14 | - |
| Appears in Collections: | 管理學院企業管理專班(Global MBA) | |
Files in This Item:
| File | Size | Format | |
|---|---|---|---|
| U0001-1307202120213200.pdf Access limited in NTU ip range | 2.87 MB | Adobe PDF |
Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.