請用此 Handle URI 來引用此文件：
http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/81062完整後設資料紀錄
| DC 欄位 | 值 | 語言 |
|---|---|---|
| dc.contributor.advisor | 謝源弘(James Hsieh) | |
| dc.contributor.author | 企業管理碩士專班 | zh_TW |
| dc.contributor.author | Elton Lambert Lee | en |
| dc.contributor.author | 李家胡 | zh_TW |
| dc.date.accessioned | 2022-11-24T03:28:40Z | - |
| dc.date.available | 2021-09-11 | |
| dc.date.available | 2022-11-24T03:28:40Z | - |
| dc.date.copyright | 2021-09-11 | |
| dc.date.issued | 2021 | |
| dc.date.submitted | 2021-08-26 | |
| dc.identifier.citation | Influenxio https://www.influenxio.com/en-US Statistics https://www.stat.gov.tw/mp.asp?mp=4 MasterCheers https://www.cwlearning.com.tw/ The Lean Startup http://theleanstartup.com/ MasterClass https://www.masterclass.com/homepage | |
| dc.identifier.uri | http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/81062 | - |
| dc.description.abstract | 專業及休閒課程是設計給想要從各個領域的大師中得到靈感以及知識的顧客群．我們建構了一個線上影音平台可以給予大量的客戶使用．我們的目標是找到最好的老師，錄製課程，並把完成的影片給顧客看．這樣的做法可以讓顧客跟最好的大師學習並符合最佳經濟效益．這個商業計劃將提供建構此成功企業的流程，以及創造獨特價值． | zh_TW |
| dc.description.provenance | Made available in DSpace on 2022-11-24T03:28:40Z (GMT). No. of bitstreams: 1 U0001-2208202111555000.pdf: 2333484 bytes, checksum: 63d2b90f543cdbeb8e706ef102f5c4b0 (MD5) Previous issue date: 2021 | en |
| dc.description.tableofcontents | Acknowledgements i Abstract ii Executive Summary 1 I. Business Model 2 1.1. Mission Statement: 2 1.2. Business Model View: 2 1.3. Product overview: 4 II. Market research 6 2.1. Market Overview 6 2.1.1 Demographic 7 2.1.2. Market Trend 8 III. Market Survey 10 3.1. Market Survey Findings 10 IV. Marketing Strategy 19 4.1. Influencer Marketing 19 4.2. Event Marketing 19 4.3. Word of Mouth 20 V. Business Canvas 21 5.1. Business Canvas Outlook 21 VI. Competitiveness Research 25 6.1. List Of Competitors in The Market of Taiwan 25 6.2. Competitive Advantage 25 6.2.1. Mastercheers Analysis 26 6.2.2. Masterclass Analysis 27 VII. Operational Plan 29 7.1. Management team 29 7.2. Operation in Initial Phase 29 7.2. Future courses 32 VIII. Financial Plan 33 8.1. Business set up cost 33 8.2. Profit and loss forecast 34 8.2.1 Highly Conservative Projection 34 8.2.2. Medium Projection 35 8.2.3. Highly Optimistic Projection 36 IX. Exit Plan 37 9.1. Buyout/Strategic M A opportunity 37 9.2. Initial Public Offering 37 9.3. Pivot Strategy 37 References 38 Appendix 39 | |
| dc.language.iso | en | |
| dc.subject | 線上 | zh_TW |
| dc.subject | 教育 | zh_TW |
| dc.subject | Online | en |
| dc.subject | Education | en |
| dc.title | 專業及休閒課程 | zh_TW |
| dc.title | Professional and Recreational Classes | en |
| dc.date.schoolyear | 109-2 | |
| dc.description.degree | 碩士 | |
| dc.contributor.coadvisor | 韓廷允(Jung Yun Han) | |
| dc.contributor.oralexamcommittee | 陳立宗(Hsin-Tsai Liu),(Chih-Yang Tseng) | |
| dc.subject.keyword | 教育,線上, | zh_TW |
| dc.subject.keyword | Education,Online, | en |
| dc.relation.page | 54 | |
| dc.identifier.doi | 10.6342/NTU202102582 | |
| dc.rights.note | 同意授權(限校園內公開) | |
| dc.date.accepted | 2021-08-27 | |
| dc.contributor.author-college | 管理學院 | zh_TW |
| 顯示於系所單位： | 管理學院企業管理專班(Global MBA) | |
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|---|---|---|---|
| U0001-2208202111555000.pdf 授權僅限NTU校內IP使用（校園外請利用VPN校外連線服務） | 2.28 MB | Adobe PDF |
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