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| DC 欄位 | 值 | 語言 |
|---|---|---|
| dc.contributor.advisor | 郭瑞祥(Ruey-Shan Guo) | |
| dc.contributor.author | Yu-Shin Lin | en |
| dc.contributor.author | 林浴馨 | zh_TW |
| dc.date.accessioned | 2022-11-24T03:25:04Z | - |
| dc.date.available | 2021-09-11 | |
| dc.date.available | 2022-11-24T03:25:04Z | - |
| dc.date.copyright | 2021-09-11 | |
| dc.date.issued | 2021 | |
| dc.date.submitted | 2021-09-04 | |
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| dc.identifier.uri | http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/80989 | - |
| dc.description.abstract | 企業社會責任 (CSR) 的實踐，其關鍵的成功因素是，企業是否認同企業社會責任帶來的價值。據此，本文旨在說明企業執行CSR應隨產業環境調整策略，不會犧牲其獲利能力，透過利害關係人關係與外部環境的調節效果，CSR確實可以增強公司財務表現，達成可持續營利模式。近代CSR的學術研究基礎，在 1950 年代末期奠定。在諸多關於企業社會責任的研究流派中，著重於企業社會績效 (CSP) 與企業財務績效 (CFP) 關係，近年已成為一個新興的CSR研究流派。因此，本論文的研究架構即依附在策略型CSR的研究流派之下，回應過往CSP量測與產業特性之調節作用的研究缺口，探討在產業不確定性下，企業如何調整永續策略，以強化公司的財務績效表現。本研究以《遠見雜誌》企業社會責任獎之得獎企業，與TEJ資料庫之配對企業為研究對象，實證結果支持了企業採全面參與CSR策略，會正向影響財務績效，且效果更勝於特色友善CSR策略對財務績之正向影響。此關係表示企業在作CSR策略決策時，應選擇全面參與CSR策略以享更佳財務績效。此外，本研究也探討了公司外生性因素對企業追求社會責任的策略選擇之影響。實證結果顯示，當環境複雜性高、競爭對手多時，企業應採全面參與CSR策略，提高聲譽，累積充足利害關係人影響力 (SIC) ，創造溢酬績效，正向影響企業淨獲利；在環境動盪性高時，企業應追求CSR策略，得更好地理解與回應外部變化，獲得利害關係人之認可，強化企業經營合法性；在環境豐裕度高時，企業應考量採用CSR策略之效益，面對競爭對手投入資源於核心技術，因資源有限，若分散資源執行CSR策略，恐將落後競爭對手。本碩士論文為未來的策略性CSR相關研究建構初期的理論架構與探討諸多可能的研究方向；同時，也對企業管理者提供綜合外部環境，調整永續策略等具管理意涵之策略建議。 | zh_TW |
| dc.description.provenance | Made available in DSpace on 2022-11-24T03:25:04Z (GMT). No. of bitstreams: 1 U0001-0209202117064000.pdf: 1606613 bytes, checksum: 6e12d1dee8a8817825e3ef140e2baf0c (MD5) Previous issue date: 2021 | en |
| dc.description.tableofcontents | 國立臺灣大學碩士學位論文口試委員會審定書 i 謝辭 ii 中文摘要 iii ABSTRACT iv 目錄 vi 圖目錄 vii 表目錄 viii 第一章、 緒論 1 第一節 研究背景與動機 1 第二節 研究目的 5 第三節 研究過程 6 第二章、 文獻探討及假設 7 第一節 CSP對CFP的正向影響 8 第二節 CSP量測 10 第三節 產業環境因子調節作用 13 第四節 理論與假設 16 第三章、 研究架構與方法 29 第一節 研究架構 29 第二節 假設 30 第三節 資料蒐集與樣本 30 第四節 量測 34 第五節 實證分析 37 第四章、 研究結果 40 第一節 描述性統計與相關性分析 40 第二節 實證研究－迴歸分析 43 第五章、 結論與建議 54 第一節 理論意涵 56 第二節 管理意涵 58 第三節 研究限制與未來建議 59 參考文獻 61 | |
| dc.language.iso | zh-TW | |
| dc.subject | 資源承諾 | zh_TW |
| dc.subject | 企業社會責任 | zh_TW |
| dc.subject | 環境複雜性 | zh_TW |
| dc.subject | 環境動盪性 | zh_TW |
| dc.subject | 環境豐裕度 | zh_TW |
| dc.subject | 利害關係人影響力 | zh_TW |
| dc.subject | corporate social responsibility | en |
| dc.subject | resource commitment | en |
| dc.subject | Stakeholder Influence Capacity | en |
| dc.subject | munificence | en |
| dc.subject | dynamism | en |
| dc.subject | complexity | en |
| dc.title | 策略性企業社會責任：產業環境複雜性、動盪性、豐裕度與公司績效 | zh_TW |
| dc.title | "Strategic Corporate Social Responsibility：Dynamism, Munificence, Complexity Firm Performance. " | en |
| dc.date.schoolyear | 109-2 | |
| dc.description.degree | 碩士 | |
| dc.contributor.oralexamcommittee | 吳政衛(Hsin-Tsai Liu),陳國樑(Chih-Yang Tseng) | |
| dc.subject.keyword | 企業社會責任,環境複雜性,環境動盪性,環境豐裕度,利害關係人影響力,資源承諾, | zh_TW |
| dc.subject.keyword | corporate social responsibility,complexity,dynamism,munificence,Stakeholder Influence Capacity,resource commitment, | en |
| dc.relation.page | 68 | |
| dc.identifier.doi | 10.6342/NTU202102963 | |
| dc.rights.note | 同意授權(限校園內公開) | |
| dc.date.accepted | 2021-09-06 | |
| dc.contributor.author-college | 管理學院 | zh_TW |
| dc.contributor.author-dept | 商學研究所 | zh_TW |
| 顯示於系所單位： | 商學研究所 | |
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