請用此 Handle URI 來引用此文件：
http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/80959完整後設資料紀錄
| DC 欄位 | 值 | 語言 |
|---|---|---|
| dc.contributor.advisor | 曹承礎(Chou Seng-Cho) | |
| dc.contributor.author | 企業管理碩士專班 | zh_TW |
| dc.contributor.author | Kwok Ka Hua | en |
| dc.contributor.author | 郭家驊 | zh_TW |
| dc.date.accessioned | 2022-11-24T03:23:42Z | - |
| dc.date.available | 2021-10-04 | |
| dc.date.available | 2022-11-24T03:23:42Z | - |
| dc.date.copyright | 2021-10-04 | |
| dc.date.issued | 2021 | |
| dc.date.submitted | 2021-09-25 | |
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Digital media trends, 15th edition Courting the consumer in a world of choice. Deloitte. https://www2.deloitte.com/us/en/insights/industry/technology/digital-media-trends-consumption-habits-survey/summary.html | |
| dc.identifier.uri | http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/80959 | - |
| dc.description.provenance | Made available in DSpace on 2022-11-24T03:23:42Z (GMT). No. of bitstreams: 1 U0001-0909202108222900.pdf: 6086896 bytes, checksum: b457fbd1bf633a15353fa617a5281131 (MD5) Previous issue date: 2021 | en |
| dc.description.tableofcontents | "Acknowledgements iii Abstract iv Table of Contents vii List of Figures, Tables x 1 Introduction 1 1.1 Research Background 1 1.1.1 Rising Internet and Mobile Users 1 1.1.2 Shifting Focus on Digital Advertising 3 1.1.3 Rise of Mobile Platforms and Social Media 7 1.1.4 Increased Consumption of Digital Content 10 1.2 Research Motivation 14 1.3 Research Objective 16 2 Literature Review and Related Work 17 2.1 Graphic Design Software 17 2.1.1 Professional Graphic Software 17 2.1.2 Comparing Professional Graphic Software 19 2.1.3 Online Graphic Software 20 2.1.4 Comparing Online Graphic Software 28 2.2 Key Features of Online Graphic Software 30 2.2.1 Type of graphics 30 2.2.2 Templates 30 2.2.3 Stock photo and video library 31 2.2.4 Real-Time Collaboration 33 2.3 Types of Graphic Content created on Online Graphic Software 34 2.4 Gathering Feedback on Improving Software 35 2.5 Current research on improving Online Graphic Software 37 2.5.1 G2 37 2.5.2 GetApp 38 2.5.3 Capterra 39 2.6 Gaps and limitations in existing research on Online Graphic Software 40 3 Research Methodology 41 3.1 Research Design 41 3.2 Research Methodology 41 3.3 User Interviews 41 3.4 Survey 43 4 Findings 45 4.1 Findings from User Interviews 45 4.1.1 Full-time designers do not get replacement hires and are replaced with marketing staff 45 4.1.2 Templates are used as a form of inspiration and lay the framework of design 46 4.1.3 Having a clean user interface is important to users 47 4.1.4 Possibility of homogenous designs 48 4.1.5 Cross collaboration between users and within teams is essential 49 4.1.6 Directly linked tutorials for software functions 50 4.1.7 Online and Offline-accessible version 50 4.2 Findings from Survey 52 4.2.1 Demographic Results 52 4.2.2 Creative Background and Software Usage 57 4.2.3 Usage of Online Graphic Software 60 4.2.4 Usage of Professional Graphic Software 63 4.2.5 Improvements and Recommendations 65 5 Discussion 70 5.1 Demographics 70 5.2 Creative Background and Usage of Online and Professional Graphic Software 72 5.3 Recommendations and Improvements 76 5.4 Overall Recommended Improvements 78 6 Future Research 82 7 References 84 8 Appendices 93 8.1 User Interview Questions 93 8.2 Survey Form 95" | |
| dc.language.iso | en | |
| dc.subject | 上線圖形軟體 | zh_TW |
| dc.subject | social media advertising | en |
| dc.subject | designers | en |
| dc.subject | content creation | en |
| dc.subject | digital advertising | en |
| dc.subject | professional graphic software | en |
| dc.subject | Online graphic software | en |
| dc.title | 通過人口統計、軟體使用和用戶需求研究改進綫上線圖形軟體 | zh_TW |
| dc.title | "Improving Online Graphic Software through User Research based on Demographics, Software Usage and Priorities" | en |
| dc.date.schoolyear | 109-2 | |
| dc.description.degree | 碩士 | |
| dc.contributor.oralexamcommittee | 陳建錦(Hsin-Tsai Liu),盧信銘(Chih-Yang Tseng) | |
| dc.subject.keyword | 上線圖形軟體, | zh_TW |
| dc.subject.keyword | Online graphic software,professional graphic software,digital advertising,social media advertising,content creation,designers, | en |
| dc.relation.page | 122 | |
| dc.identifier.doi | 10.6342/NTU202103076 | |
| dc.rights.note | 同意授權(限校園內公開) | |
| dc.date.accepted | 2021-09-28 | |
| dc.contributor.author-college | 管理學院 | zh_TW |
| 顯示於系所單位： | 管理學院企業管理專班(Global MBA) | |
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